How to Stand OUT from
the Crowd on Linked In
#NEDMAInno2014
NEDMA 2014 Direct Marketing Innovation Symposium
March 13, 201...
I'm LinkedIn member # 147,075
out of 277,000,000 !
I still find it hard to believe....
Why LinkedIn?
personal branding in the age of the referral
277+ million members
12th ranked Alexa site for traffic
Indexed...
Top 7 Strategies
1. Lead Generation
2. Brand Build = Be seen & show your stuff
3. Promote (on & off line)
4. Be a Visible ...
Top 10 Tools
1. Your Profile
2. Contacts
3. Company Page
4. Groups
5. Updates
6. Search (advanced)
7. Polls
8. Pulse
9. Li...
Your Profile = Your Personal Brand
Go from basic to 100%
Know your Keywords and
where to use them:
* Headlines
* Positions...
What happens when they look you up?
● Headline = your banner AD (not a job title)
● Headshot = Trust Indicator
● Summary =...
The New Profile
LinkedIn Company Pages
● showcase your company
● reach new customers
● attract great talent
LinkedIn Groups
Explore, Join
& Create
The Power of
the Group
Where do your
prospects hang out?
NEW Sections ~ NEW Updates
Endorsements
New Insights
New Activity
and then SHARE your Activities ~
your articles, publicat...
Get Connected
Build YOUR Network ~ it's your broadcast station
Who are your brand champions?
Make Recommendations
It's a Give & Get world
Give more
Get more
LinkedIn ADS ~ LinkedIn JOBS
Advertise on LinkedIn & find highly targeted
new customers
LinkedIn is also rapidly becoming
...
...some more 'Advanced Ideas'
10 Minutes a Day
Check your settings
Profile your prospects
Use Advanced Search
Explore shar...
BONUS http://businessplusone.com/GooglePlusBook.aspx
Stake your claim with
Google Plus Local !
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NEDMAInno14: How to Stand OUT from the Crowd on LinkedIn - Lew Sabbag

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This presentation acts as a guide to companies and individuals who wish to stand out on LinkedIn, first, identifying the top 7 strategies before exploring the top 10 most valuable tools. From a individual perspective will learn first hand from the founder of Publish Today Media, LLC, Lew Sabbag how to use your profile to create your own personal brand. As an organization you will see the how you can showcase your company, reach new customers and attract great talent by optimizing your page and utilizing LinkedIn groups.

This presentation was developed by Lew Sabbag, Founder of Publish Today Media LLC. It was the second of three segments that comprised a panel discussion entitled "How to Use Social Media to Stand Out in a Crowd," given at NEDMA's 2014 DM Innovations Symposium.

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NEDMAInno14: How to Stand OUT from the Crowd on LinkedIn - Lew Sabbag

  1. 1. How to Stand OUT from the Crowd on Linked In #NEDMAInno2014 NEDMA 2014 Direct Marketing Innovation Symposium March 13, 2014 http://www.linkedin.com/in/lewsabbag @LewSabbag gplus.to/LewSabbag
  2. 2. I'm LinkedIn member # 147,075 out of 277,000,000 ! I still find it hard to believe....
  3. 3. Why LinkedIn? personal branding in the age of the referral 277+ million members 12th ranked Alexa site for traffic Indexed by Google Builds your brand & your reputation Competence * Character * Charisma = Know * Like * Trust What brand do you want to promote? Make LinkedIn work for you ~ It's not just a resume, it’s a community broadcast platform, research tool & Lead Generator.
  4. 4. Top 7 Strategies 1. Lead Generation 2. Brand Build = Be seen & show your stuff 3. Promote (on & off line) 4. Be a Visible Expert 5. Find Partners 6. Research, Listen & Monitor 7. Recruit, Job Search & Find board members “Market Leadership is the only REAL marketing”
  5. 5. Top 10 Tools 1. Your Profile 2. Contacts 3. Company Page 4. Groups 5. Updates 6. Search (advanced) 7. Polls 8. Pulse 9. Linked In Mobile App 10. Recommendations & Endorsements
  6. 6. Your Profile = Your Personal Brand Go from basic to 100% Know your Keywords and where to use them: * Headlines * Positions * Company Pages Have a great photo Claim your name - Own your STORY
  7. 7. What happens when they look you up? ● Headline = your banner AD (not a job title) ● Headshot = Trust Indicator ● Summary = A Press Release (wwwwww of your news) ● Experience = your Proof Points (known for & proud of) ● Skills & Expertise = 3rd party validations ● Contact Info = your call to action + web links ● Updates = Billboards (news, industry, learning) ● Get your name ! What’s your intent ! Make digital deposits daily - 21 days to a new habit take some action * do something * Visibility is the action
  8. 8. The New Profile
  9. 9. LinkedIn Company Pages ● showcase your company ● reach new customers ● attract great talent
  10. 10. LinkedIn Groups Explore, Join & Create The Power of the Group Where do your prospects hang out?
  11. 11. NEW Sections ~ NEW Updates Endorsements New Insights New Activity and then SHARE your Activities ~ your articles, publications, interesting and helpful info, events, milestones & achievements Stay top of mind with your networks
  12. 12. Get Connected Build YOUR Network ~ it's your broadcast station Who are your brand champions?
  13. 13. Make Recommendations It's a Give & Get world Give more Get more
  14. 14. LinkedIn ADS ~ LinkedIn JOBS Advertise on LinkedIn & find highly targeted new customers LinkedIn is also rapidly becoming the #1 job portal online LinkedIn Hiring Solutions * Talent Finder + Board Member Connect *find active and passive talent
  15. 15. ...some more 'Advanced Ideas' 10 Minutes a Day Check your settings Profile your prospects Use Advanced Search Explore shared connections Use Pulse Add a video Put a CTA in your profile Who is in your TOP 20?
  16. 16. BONUS http://businessplusone.com/GooglePlusBook.aspx Stake your claim with Google Plus Local !

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