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MTech13: "Social Media Tools for Success" - Eric Andersen
 

MTech13: "Social Media Tools for Success" - Eric Andersen

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Eric Andersen, Senior IT Architect at IBM Interactive, speaks about some of the tools that can be used to leverage the power of online communication with a brand or company.

Eric Andersen, Senior IT Architect at IBM Interactive, speaks about some of the tools that can be used to leverage the power of online communication with a brand or company.

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    MTech13: "Social Media Tools for Success" - Eric Andersen MTech13: "Social Media Tools for Success" - Eric Andersen Presentation Transcript

    • © 2013 IBM Corporation Social Media Tools for Success Eric Andersen - @eric_andersen || http://ericandersen.wordpress.com Senior IT Architect, IBM Interactive, Cambridge MA Hashtag: #MTech13
    • 2 Twitter Lists © 2013 IBM Corporation “Leverage the power of listening” Twitter lists are one of the most under-used, under-appreciated, and misunderstood social media tools • Myth: They are not “groups” a la Facebook – they are a “view” • Follow without following • Filtering the “noise” of Twitter – don’t miss the “important stuff” • Perfect for small businesses especially: • Customers (lists can be private) • Industry experts (lists for keeping up on trends) • Social media experts (lists for learning) • Professional organizations @eric_andersen || #MTech13
    • 3 Twitter Lists © 2013 IBM Corporation Event-based: @eric_andersen || #MTech13 Company-based: Location or community-based: Industry/inspiration:
    • 4 Twitter Lists © 2013 IBM Corporation @eric_andersen #MTech13
    • 5 Social Media & Timing © 2013 IBM Corporation @eric_andersen || #MTech13 October, 2009: Guy Kawasaki posts “The art of the repeat tweet” on his blog. Counterintuitive! Controversy ensues…still. All social media platforms have a key element of “timing”: • When are people on the platform? • When are your followers/customers on? • Do these times coincide with when you can post?
    • 6 Social Media & Timing © 2013 IBM Corporation @eric_andersen || #MTech13 No “single tool” for managing timing, but there are many which can greatly assist in various ways: • Tweetdeck – easy to schedule and manage • Hootsuite – also easy to schedule/manage • Sproutsocial • Buffer – Designed to determine ideal times to post and schedule your FB/Twitter/G+ posts appropriately
    • 7 Amplifying Your Social Media Presence: GaggleAMP © 2013 IBM Corporation A “social media amplification platform” Lets your organization bring together employees, partners, customers to share social media messages…on your behalf @eric_andersen || #MTech13
    • 8 Amplifying Your Social Media Presence: GaggleAMP © 2013 IBM Corporation Your “gaggle” can share when they want, where they want – but it’s still your message. @eric_andersen || #MTech13