NEDMAInno14: 10 Ways Your Brand Can Stand Out On Twitter - Bob Cargill

  • 122 views
Uploaded on

Designed to help social media marketers strengthen their brand’s, company’s or organization’s presence on Twitter, this presentation uses real-life examples to present, explain and demonstrate how …

Designed to help social media marketers strengthen their brand’s, company’s or organization’s presence on Twitter, this presentation uses real-life examples to present, explain and demonstrate how social media marketers can improve their presence and engagement metrics on Twitter. By using these tactics, you will succeed in growing your company's number of Twitter connections and, consequently, increasing your organization's ability to reach more current and future customers in the social space.

This presentation was developed by Bob Cargill, Director of Social Media at Boston-based digital marketing agency, Overdrive Interactive. It was the first of three segments that comprised a panel discussion entitled "How to Use Social Media to Stand Out in a Crowd," given at NEDMA's 2014 DM Innovations Symposium.

More in: Marketing
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
122
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. . 38 Everett St | Allston, Massachusetts 02134 | 617-254-5000 | www.ovrdrv.com 10 Ways Your Brand Can Stand Out on Twitter March 13, 2014 Bob Cargill (@cargillcreative on Twitter) Director of Social Media Overdrive Interactive #NEDMAInno14
  • 2. 2 . How do you stand out in a crowd of over 241 million active Twitter users?
  • 3. 3 . 10 Ways Your Brand Can Stand Out on Twitter 1. Newsjack What’s Hot 2. Ask Questions 3. Engage with other Brands 4. Embrace Your Fans 5. Talk about the Weather 6. Be Responsive 7. Have a Sense of Humor 8. Give Something Away 9. Be Inspirational 10. Share Your Knowledge This presentation is based on an article written by Bob Cargill for ClickZ (www.clickz.com) on February 25, 2014, which you can find here: http://www.clickz.com/clickz/column/2330617/10-ways-your-brand-can-stand-out-on-twitter
  • 4. 4 . Newsjack What’s Hot 1. Taking advantage of trending news by writing about it as it is breaking can be a very effective way to inject your brand into the conversation IF it is done in a clever, timely and tasteful manner. The Grammys. The Academy Awards. The Olympics. Special events like these are ripe for the picking. For instance, during this year’s Super Bowl, many brands were playing the newsjacking game, sharing their quips in real time.
  • 5. 5 . Newsjack What’s Hot
  • 6. 6 . Newsjack What’s Hot
  • 7. 7 . Newsjack What’s Hot
  • 8. 8 . Newsjack What’s Hot
  • 9. 9 . Newsjack What’s Hot
  • 10. 10 . Ask Questions 2. Any networker worth his or her salt knows the best way to win over an audience is to show an interest in what others have to say rather than to talk about yourself. Ask them anything. The more you ask them questions, the more likely they’ll be to trust that you’re genuinely interested in their needs, interests and opinions. The more likely they’ll be to do business with you when the time comes.
  • 11. 11 . Ask Questions
  • 12. 12 . Ask Questions
  • 13. 13 . Ask Questions
  • 14. 14 . Ask Questions
  • 15. 15 . Ask Questions
  • 16. 16 . Engage With other Brands 3. Back in the day, it would have been highly unusual – and nearly impossible – for one brand to talk to another. What would be the point? And without the Internet, there wasn’t really a good forum for such conversation, anyway. Social media changes everything. And today, now that most brands have the basics of Twitter down, they’re going where no brands have gone before, reaching out to one another for not just casual banter, but for strategically timed engagement.
  • 17. 17 . Engage With other Brands
  • 18. 18 . Engage With other Brands
  • 19. 19 . Engage With other Brands
  • 20. 20 . Engage With other Brands
  • 21. 21 . Engage With other Brands
  • 22. 22 . Embrace Your Fans 4. People follow brands on Twitter for a number of reasons, one of which is for a digital autograph, a chance to connect with someone or something they adore. One-on-one interaction is ideal. A retweet or a reply goes a long way with your fans. But if you’re too big or too busy to reach out to others individually, you can still at least acknowledge those who follow you in one fell swoop and thank them every once in a while.
  • 23. 23 . Embrace Your Fans
  • 24. 24 . Embrace Your Fans
  • 25. 25 . Embrace Your Fans
  • 26. 26 . Embrace Your Fans
  • 27. 27 . Embrace Your Fans
  • 28. 28 . Talk about the Weather 5. What’s the one thing people talk about when they have nothing else to say? The weather! Everyone is interested in the forecast, the temperature and whether it’s sunny, raining or snowing outside. The weather is the lowest common denominator of conversation. It’s an opportunity for brands to talk about something that has universal appeal.
  • 29. 29 . Talk about the Weather
  • 30. 30 . Talk about the Weather
  • 31. 31 . Talk about the Weather
  • 32. 32 . Talk about the Weather
  • 33. 33 . Talk about the Weather
  • 34. 34 . Talk about the Weather
  • 35. 35 . Talk about the Weather
  • 36. 36 . Be Responsive 6. Given the fact that over 70% of users expect brands to get back to them on Twitter in under an hour (according to a Lithium Technologies report http://searchenginewatch.com/article/2304492/Brands-Expected- to-Respond-Within-an-Hour-on-Twitter-Study), it only makes sense that the quicker you respond to those who tag you, the better. Monitor the channel for mentions and questions. Unless they’re trolls, spammers or ridiculously rude people, everyone deserves a timely response.
  • 37. 37 . Be Responsive
  • 38. 38 . Be Responsive
  • 39. 39 . Be Responsive
  • 40. 40 . Be Responsive
  • 41. 41 . Be Responsive
  • 42. 42 . Be Responsive
  • 43. 43 . Have a Sense of Humor 7. Far too many brands take themselves too seriously on Twitter. For them, every single tweet is watered down, devoid of any personality whatsoever, never mind a sense of humor. Yet one of the best ways to stand out on this channel is to lighten up every once in a while. Laugh at yourself. Poke fun at others – in a harmless, good-natured way. Don’t hesitate to put a smile on the face of your brand.
  • 44. 44 . Have a Sense of Humor
  • 45. 45 . Have a Sense of Humor
  • 46. 46 . Have a Sense of Humor
  • 47. 47 . Have a Sense of Humor
  • 48. 48 . Have a Sense of Humor
  • 49. 49 . Have a Sense of Humor
  • 50. 50 . Have a Sense of Humor
  • 51. 51 . 8. Perhaps the easiest way to stand among the competition for attention on Twitter is to host a contest or sweepstakes. You don’t have to feature a big prize, either. Anything you have to offer is sure to draw interest. Make sure you abide by Twitter’s guidelines, though https://support.twitter.com/articles/68877-guidelines-for-contests-on- twitter. There are probably more details involved than you realize. But if you play by the rules and your prize is desirable, you’ll likely be deluged with replies and entries. Give Something Away
  • 52. 52 . Give Something Away
  • 53. 53 . Give Something Away
  • 54. 54 . Give Something Away
  • 55. 55 . Give Something Away
  • 56. 56 . Give Something Away
  • 57. 57 . Be Inspirational 9. Whether you’re marketing to businesses or consumers, don’t forget that you’re talking to other humans on Twitter. Sure, your ultimate objective may be to increase lead and sales, but that doesn’t happen overnight on Twitter. It happens over time. Start by helping your followers achieve both their personal and professional dreams. A little emotion goes a long way toward moving people to action and helping them separate the good tweets from those not worth their time.
  • 58. 58 . Be Inspirational
  • 59. 59 . Be Inspirational
  • 60. 60 . Be Inspirational
  • 61. 61 . Be Inspirational
  • 62. 62 . Be Inspirational
  • 63. 63 . Share Your Knowledge 10. Speaking of being helpful, some of the most popular accounts on Twitter are those that provide insight and information to their followers. Like the most successful thought leaders, they share tips, tricks, facts and figures about the space in which their brands and followers live, work and play.
  • 64. 64 . Share Your Knowledge
  • 65. 65 . Share Your Knowledge
  • 66. 66 . Share Your Knowledge
  • 67. 67 . Share Your Knowledge
  • 68. 68 . Share Your Knowledge
  • 69. 69 . Share Your Knowledge
  • 70. 70 . 10 Ways Your Brand Can Stand Out on Twitter This presentation is based on an article written by Bob Cargill for ClickZ (www.clickz.com) on February 25, 2014, which you can find here: http:// www.clickz.com/clickz/column/2330617/10-ways-your-brand-can-stand-
  • 71. 71 . Bob Cargill • Director of Social Media at Overdrive Interactive • 30+ Years or Experience as a Marketing Professional • The New England Direct Marketing Association’s Direct Marketer of the Year in 2009 • Over 40 Awards for Copywriting, Creative Direction and Social Media • Gold from NEDMA for Blog in 2006 • Gold from NEDMA for Best Tweets in 2010 • Frequent Speaker at Industry Events and Elsewhere • Past President of the New England Direct Marketing Association (‘99-’00) and Two Toastmasters Clubs • Graduate of Leadership MetroWest’s Leadership Academy (‘92)
  • 72. . Thank you! Bob Cargill Director of Social Media Overdrive Interactive bcargill@overdriveinteractive.com 617-254-5000 @cargillcreative on Twitter