Linkedin on 60 Minutes a Week Session 2

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Are you getting the most out of your LinkedIn Profile? Did you know you can optimize your profile in as little as 1 hour per week? Included are slides from a recent webinar titled "Linkedin on 60 Minutes a Week Session 2. For more about this recent webinar go to mzbierlyconsulting.webex.com and click on recorded sessions under attend a session.

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Linkedin on 60 Minutes a Week Session 2

  1. 1. Session 2On 60 Minutes a WeekJune 10, 2013Ned MillerNed Millers LinkedIn Profilenmiller@mzbierlyconsulting.com610-296-4772Presented by:Greg TaylorGreg Taylors Linkedin ProfileGreg@Connector2.net585-785-84001
  2. 2. This publication is protected by copyright. It is licensed for a single user. It islicensed for internal use only.Copyright © 2013 MZ BIERLY CONSULTING, INC.ALL RIGHTS RESERVEDCopyright © 2013 Connector2ALL RIGHTS RESERVEDNoticeNotice2
  3. 3. Heavy Hitter Sales BlogArticle linkHow to Get 58% of Your Revenuefrom LinkedIn Groups3
  4. 4. Objectives• Prospecting for business – Searching.• Groups• Companies• Mastering online conversations.• Home page – sharing content.• Group Discussions – dialogue.4
  5. 5. 60 Minutes per Week(Okay maybe 75 minutes)• Home Page – Staying in touch daily (25 min.)• Groups – Leveraging online communities (15 min.)• Discussions – Listening/sharing & likes/commenting• Making connections via messages• Companies – Research (10 min.)• Finding key contacts – getting connected.• “Following” the competition.• News – Stay current with industries & influencers.5
  6. 6. Home Page – Daily Findings• Spend 5 minutes a day – network news.• Connections - Who is connecting to who.• Profiles – new jobs, anniversaries, updates• Shares – Articles, links, etc.• Groups – Who’s starting and joining discussions• Companies – Who’s following what companies• News – Who’s following what industries & newssources• Your Updates – history of your sharing• Filtering & Focus – quiet the noise• Customizing your Home page - Settings6
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  22. 22. Home Page Summary• Staying in touch with your network.• Practice daily to refine your practices.• Listen first – cocktail party behavior.• Think “share.” Promote with caution.22
  23. 23. Exercises – Home Page• Find Companies of Interest.• Find Groups/Discussions of Interest.• Find People of Interest & You May Know.• Via your connections’ connections.• Via Groups and Discussions.• Customize your Home Page settings (filters)• Listen and like, then comment.23
  24. 24. Groups• Searching for Groups of Interest• Home Page suggestions.• Groups in your Connections’ Profiles.• Search by keyword, name, location, network• Assessing Groups• Open/Closed, Moderated• Size – number of members• Discussions - participation• Influencers• Connecting – via Member Directory• Message first, invite after corresponding24
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  36. 36. Exercises - Group• Find Groups of Interest• Suggestions on your home page• Observing your network’s engagement on thehome page• Find groups on your Connections’ profiles• Become active.• Listen and like, then comment.• Start Discussions, share articles, jobs,promotions36
  37. 37. Companies• Finding Companies.• Via Advanced search – by industry, location.• Via Home Page mentions.• Companies Home page – Suggested Companies.• Researching Companies.• Finding contacts within companies.• “Following” Companies.• Receive updates on your home page.37
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  44. 44. Exercises - Companies• Find Companies of Interest.• By location, name and industry.• By suggestions on Companies Page(s).• By Home Page suggestions.• Find People of Interest.• Search within company by job title.• Follow Companies of Interest.• Review updates on Home Page.• Help your network hire and promote.44
  45. 45. News• Finding & “Following” News.• Via Interests – Influencers, Industries & Sources• Via Home Page mentions.• Sharing News.• With your network and groups.45
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  50. 50. Exercises - News• Find Industries to Follow.• Find Influencers to Follow.• Share news via updates.• Via Groups appropriately• With selected connections personally.50
  51. 51. Send questions to host via Chat FunctionQuestions???51
  52. 52. After the webinar take a few minutes toexplore our website. . .And register for our email newslettersand blog. Each month you’ll getsuggestions, tips, and how-to’s to takeyour relationship development and salesleadership processes to the next level.Our next live webinars:• Getting Referrals from CPAsJuly 15, 2013To find out more about all of ourrecorded and upcoming webinars visithttp://mzbierlyconsulting.comor call Ned Miller at (610) 296-4772.52
  53. 53. If you have a coupon, you need to reregister for this webinarwhen it is available in our archive — approximately 24 hoursfrom now.If you do not have a coupon, emailnmiller@mzbierlyconsulting.com or call him at 610-296-4772and he will make the recorded version available to you for 30days.Access to Recorded Webinar53

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