TRANSMEDIA PRESENTATION By Blake O’Neill & Ned Donohoe
Transmedia – yet to be defined?• Most previous media franchises were based on reproduction and redundancy, but transmedia represents a structure based on the further development of the storyworld through each new medium’- Henry Jenkins (2011)
Focusing on the individual• ‘A transmedia text does not simply disperse information: it provides a set of roles and goals which readers can assume as they enact aspects of the story through their everyday life. We might see this performative dimension at play with the release of action figures which encourage children to construct their own stories about the fictional characters or costumes and role playing games which invite us to immerse ourselves in the world of the fiction.’ Henry Jenkins (2007) ••
Myles McNutt – TV Blogger• ‘The Influencer Box was not simply designed to promote the process of watching Game of Thrones, but rather to promote the idea of engaging with Game of Thrones as though it were a part of your life.’ - Myles McNutt (2013) Is this Transmedia?