Go Social
Winning and
Building Business
Online 201
#gosocial201
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine ...
November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging
community
Ranked in top 25 for tra...
How?
Content
Share
Conversation
Care
NecNectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | may...
Today’s Agenda
1. Review Social Best Practices (30 min)
2. Management, Measurement Growth (20 min)
3. Q&A (10 min)
4. Face...
Facebook
Facebook is all about ENGAGEMENT
2-5 posts per day
Photos
Questions
• How many times does a person blink in a min...
Facebook
NEW CHANGES – Say goodbye to EdgeRank
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | ...
Twitter
Twitter is all about CONVERSATION
Conversation most important
• Talk to people
• Respond to questions
• Be recipro...
LinkedIn
LinkedIn is all about PROFESSIONALS
Think Search Engine Optimization
Complete your profile
Make connections
Endor...
Pinterest
Pinterest is all about PICTURES
Create boards
Follow users
Use search (content, hashtags)
Brand your boards
Thin...
Google Plus
Google + is all about PASSIONS
Claim your space
Complete your profile
Focus updates on key words
Update occasi...
Instagram
Google + is all about PHOTOS
Complete your profile
Post pictures and video of your product
Share employee in act...
Goal Based Strategy
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarm...
Goal Based Strategy
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarm...
Managing Efficiency
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarm...
Managing Efficiency
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarm...
What to Measure
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia...
What to Measure
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia...
Intentional Growth
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarme...
The Value of a Fan
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The New Sales Funnel
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Atte...
Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT + MEA...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Social media wi...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
admin p...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pages
Manager Ap...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Hootsuite.com
MA...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Measure everyth...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Reach
Impression...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Suma...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Admi...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire enga...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire enga...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire enga...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire enga...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire enga...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Placing ads on ...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
1. Auction Style...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
URL
Facebook Pag...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Promote page in
...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Can boost indivi...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Quickly create a...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Why use a...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Designing...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Designing...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
https://w...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Targeting...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Targeting...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Targeting...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Campaign,...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Use the M...
Washington Potato Commission
Century 21 Beutler & Associates
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
“Using Fa...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Participa...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
5 Effecti...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
1. Voting...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
2. Coupon...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
3. Email ...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
4. On Loc...
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
5. Photo ...
Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT + MEAS...
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT
Hootsu...
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT
Tweetd...
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT
Commun...
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Sumal...
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Tweet...
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Twitt...
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Tweetadder...
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
manageflit...
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
1. Follow ...
Pinterest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT + ME...
Pinterest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT
1. O...
Pinterest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Follow, Interact, Search
Key word descriptions
Pinterest GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazin...
Use Pinterest Widget Tools
Pinterest GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | ma...
ORGANIZE / BRAND YOUR
BOARDS and IMAGES
Showcase a personality
•Use the cover photo to brand your boards.
•Use a water m...
Example: Northern Quest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
HOLD A CONTEST
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest...
Pin It To Win It
Create a hashtag that you
can search. Encourage
participants to create
boards and pins with that
hashtag...
Add a Facebook Tab
Allow people who interact with your Facebook tab to also interact
with your Pinterest page. The effort...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest GROWTH
Conversion Strategy
Develop a conversion strategy. What are you going to do with that
traffic once it is on your site. Do...
Think about it
Gather emails “opt in”
Buy now
Discounts for “pinners”
What is the ACTION item
NectarMedia | Nectar Ta...
Track your pin popularity
pinterest.com/source/username reachli.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magaz...
Add Pinterest Metrics to Your Site
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@necta...
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT + ME...
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT
1. N...
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Sum...
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
1. Take ...
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Snapwidg...
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
mayhem@nectarmedia.co
http://nectartastingroom.com
http://spokanewinemagazine.com
http://nectarmedia.co
@nectarmedia
Faceb...
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Winning building 201_all_day

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Advanced Social Media presentation with a focus on management, measurement and growth on Facebook, Twitter, Pinterest and Instagram.

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Winning building 201_all_day

  1. 1. Go Social Winning and Building Business Online 201 #gosocial201 NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  2. 2. November 2009 Now Wine consumer with a vision Three businesses Unknown in wine blogging community Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country 0 page views per month Close to 20,000 page views per month 0 Facebook fans 5000 Facebook fans 0 LinkedIn connections 2500 local connections 0 Twitter followers 10300 Twitter followers 0 YouTube Videos 160 Videos (20,000 views) 0 Blog posts 500 posts The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  3. 3. How? Content Share Conversation Care NecNectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  4. 4. Today’s Agenda 1. Review Social Best Practices (30 min) 2. Management, Measurement Growth (20 min) 3. Q&A (10 min) 4. Facebook (75 min) a) App, Analytics, Ads 5. Twitter (45 min) a) Management, Measurement, Growth 6. Pinterest (30 min) 7. Instagram (20 min) 8. Q&A (10 min) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  5. 5. Facebook Facebook is all about ENGAGEMENT 2-5 posts per day Photos Questions • How many times does a person blink in a minute? Ask for likes, comments, shares • Like to welcome the new guy to Nectar Respond to Comments Study Insights (more on this later) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  6. 6. Facebook NEW CHANGES – Say goodbye to EdgeRank NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Story Bumping Last Actor *Still an algorithm that requires activity and engagement
  7. 7. Twitter Twitter is all about CONVERSATION Conversation most important • Talk to people • Respond to questions • Be reciprocal Content is most important • Create or curate Use Hashtags Search Activity NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  8. 8. LinkedIn LinkedIn is all about PROFESSIONALS Think Search Engine Optimization Complete your profile Make connections Endorse people Occasional updates NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  9. 9. Pinterest Pinterest is all about PICTURES Create boards Follow users Use search (content, hashtags) Brand your boards Think visual Twitter Strong web presence NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  10. 10. Google Plus Google + is all about PASSIONS Claim your space Complete your profile Focus updates on key words Update occasionally *Can quickly grow this network and can be very valuable to be active NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  11. 11. Instagram Google + is all about PHOTOS Complete your profile Post pictures and video of your product Share employee in action photos Give sneak peek of events or products Show people enjoying your establishment Create short commercials Video of activity in your business NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  12. 12. Goal Based Strategy MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co “Without clear, written goals, you will not achieve clear sustainable success.”
  13. 13. Goal Based Strategy MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  14. 14. Managing Efficiency MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  15. 15. Managing Efficiency MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 1. Set aside dedicated time 2. OR hire dedicated support 3. Use management tools 4. Establish clear processes 5. Set company policy/guidelines 6. Set goals 7. Excel where you can
  16. 16. What to Measure MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co “It doesn’t matter how many friends, followers, or subscribers you have. Or even the number of posts, tweets, or follower to following ratio!. What matters is everything that happens after you post, tweet, blog, share, or participate. Did you grab attention? Did you deliver delight? Initiate a discussion? Cause people to take action? DID YOU PROVIDE VALUE?! -Avinash Kaushik (Analytics Legend)
  17. 17. What to Measure MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 1. Conversion Rate (Comments, Engagement) 2. Word of Mouth (Sharing) 3. Endorsement (Liking, Pinning, Retweeting) 4. Reach (Brand Impressions) 5. Return on Investment
  18. 18. Intentional Growth MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Develop campaigns, test and trial, experiment. You wouldn’t spend a few thousand dollars on a TV spot without thinking trough the goals, objectives, message, etc.
  19. 19. The Value of a Fan NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  20. 20. The New Sales Funnel NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Attention Interest Desire Action Advocacy
  21. 21. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  22. 22. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT + MEASUREMENT + GROWTH
  23. 23. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co “Social media will steal your time if you don’t set defined objectives and strategy.” MANAGEMENT
  24. 24. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook admin panel gives you valuable insight for managing your account MANAGEMENT
  25. 25. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pages Manager App helps you manage site(s) from mobile devices MANAGEMENT
  26. 26. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT
  27. 27. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Hootsuite.com MANAGEMENT
  28. 28. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co “Measure everything…” MEASUREMENT
  29. 29. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Reach Impressions Demographics Consumption MEASUREMENT
  30. 30. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT
  31. 31. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT Sumall.com
  32. 32. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT Administrator Activity (Posts) Monthly Interaction (like, posting, sharing, commenting) Monthly Engagement (Unique Users) Monthly Reach (Unique Users) 5 Jan-13 0 Jan-13 17 Jan-13 38 Jan-13 469 4 Feb-13 0 Feb-13 20 Feb-13 39 Feb-13 125 6 Mar-13 29 Mar-13 323 Mar-13 518 Mar-13 6018 6 Apr-13 44 Apr-13 245 Apr-13 474 Apr-13 4914 May-13 May-13 May-13 May-13 Jun-13 Jun-13 Jun-13 Jun-13 Jul-13 Jul-13 Jul-13 Jul-13 Aug-13 Aug-13 Aug-13 Aug-13 Sep-13 Sep-13 Sep-13 Sep-13 Oct-13 Oct-13 Oct-13 Oct-13 Nov-13 Nov-13 Nov-13 Nov-13 Dec-13 Dec-13 Dec-13 Dec-13 Monthly Impressions (Total Count) Monthly Page Consumptions (Clicks) Jan-13 1239 Jan-13 61 Feb-13 598 Feb-13 26 Mar-13 30521 Mar-13 1397 Apr-13 33866 Apr-13 1646 May-13 May-13 Jun-13 Jun-13 Jul-13 Jul-13 Aug-13 Aug-13 Sep-13 Sep-13 Oct-13 Oct-13 Nov-13 Nov-13 Dec-13 Dec-13 Referrals from Facebook Referrals from Twitter Referrals from Pinterest Jan-13 40 Jan-13 9 Jan-13 45 Feb-13 31 Feb-13 4 Feb-13 82 Mar-13 91 Mar-13 17 Mar-13 126 Apr-13 203 Apr-13 26 Apr-13 130 May-13 May-13 May-13 Jun-13 Jun-13 Jun-13 Jul-13 Jul-13 Jul-13 Aug-13 Aug-13 Aug-13 Sep-13 Sep-13 Sep-13 Oct-13 Oct-13 Oct-13 Nov-13 Nov-13 Nov-13 Dec-13 Dec-13 Dec-13
  33. 33. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 sure fire engagement posts GROWTH 1. Solve a problem… One little-known way to clean your makeup brushes: Soak them in vinegar and hot water One little-known way to save a wet cell phone: Leave it in rice to absorb the moisture One little-known way to get boys to wash their hands: Put Lego pieces in their soap dispenser to make it more appealing
  34. 34. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 sure fire engagement posts GROWTH 2. Caption this… 3. Fill in the blank… Fill in the blank. “My New Years Eve must- have is ______” Fill in the blank. “My Monday morning must-have is ______” Fill in the blank. “My camping trip must- have is ______”
  35. 35. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 sure fire engagement posts GROWTH 4. Like for option 1, comment for option 2… Which is your favorite type of date movie? “Like” for comedy. “Share” for romance. What is your perfect Friday night? “Like” for a quiet night at home. “Share” for a wild night of partying. “Like” for IPhone. “Share” for Android.
  36. 36. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 sure fire engagement posts GROWTH 5. Like if you… “Like” if you love blueberries in the summertime! “Like” if you are excited for our new Fall fashion line-up! “Like” if you’re going to an epic Superbowl party this year!
  37. 37. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 sure fire engagement posts GROWTH 6. Remember when… Remember when the kids in Saved by the Bell seemed old? Remember when you had to actually remember your friend’s phone numbers? Remember when going to your friends house across the street felt like an adventure?
  38. 38. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co “Placing ads on Facebook provides one of the most targeted advertising opportunities today” GROWTH
  39. 39. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 1. Auction Style 2. Bidding on likes and interests 3. CPC (Cost per click) 4. CPM (Cost per 1,000 impressions) 5. Engagement Ads (likes) 6. Sponsored Stories 7. Sponsored Offers GROWTH
  40. 40. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co URL Facebook Page Facebook Event GROWTH
  41. 41. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Promote page in general, will also include sponsored stories if selected ENGAGEMENT AD Select a specific story to draw attention and highlight a specific piece of content SPONSORED STORY More granular creative pricing options such as bidding for clicks GROWTH
  42. 42. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Can boost individual posts from the admin channel too. SPONSORED STORY GROWTH
  43. 43. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Quickly create a “LIKE” ad from the admin page too. ENGAGEMENT AD GROWTH
  44. 44. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH Why use a Sponsored Story? As Facebook explains, Sponsored Stories can broaden the reach of actions your followers take. they can also be less expensive than traditional Facebook ads. Build your campaign design and start split-testing to determine what the best vehicle is for your type of advertising
  45. 45. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH
  46. 46. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Designing Your Ad 1. What are your goals? 2. What is the duration? 3. What is the budget? 4. Ad Design & Targeting 5. Click through Threshold 6. Conversion Rates Try multiple ad variations to test what works and what doesn’t. Change one variable for testing
  47. 47. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Designing Your Ad 25 Characters. No abbreviations or excessive capitalization allowed Ask question, offer value, solve a problem, call to action 135 characters with correct grammar, no abbreviations, symbols or characters. Answer what’s in it for me. Call to action. 100px by 72px across *TIP – use the picture area to add words to your add. “Save Now” “Get it Here” “Like us today”
  48. 48. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH https://www.facebook.com/ads/adboard
  49. 49. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Targeting Facebook provides powerful targeting features to get as narrow of an audience as you need
  50. 50. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Targeting Location – Age- Gender – Interests
  51. 51. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Targeting Connections – Relationship Status Languages – Education - Workplaces
  52. 52. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Campaign, Pricing & Scheduling
  53. 53. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Use the Manage Ads Dashboard
  54. 54. Washington Potato Commission
  55. 55. Century 21 Beutler & Associates
  56. 56. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH “Using Facebook as Your Business Account can increase your reach, and brand impressions.”
  57. 57. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH Participate in a popular thread too. Great way to interact with people seeking your services
  58. 58. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 5 Effective Facebook Campaigns for Growth
  59. 59. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 1. Voting Contest
  60. 60. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 2. Coupon Code
  61. 61. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 3. Email Sign Up
  62. 62. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 4. On Location Signage
  63. 63. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 5. Photo Contest
  64. 64. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  65. 65. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT + MEASUREMENT + GROWTH
  66. 66. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT Hootsuite.com
  67. 67. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT Tweetdeck.com
  68. 68. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT Commun.it
  69. 69. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT Sumall.com
  70. 70. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT Tweetreach.com
  71. 71. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT Twitter Analytics
  72. 72. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH Tweetadder.com
  73. 73. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH manageflitter.com
  74. 74. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 1. Follow relevant people 2. Tweet good content 3. Reciprocate 4. Hashtags 5. Conversation DON’T 1. Complain 2. Over promote 3. Auto message followers
  75. 75. Pinterest NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT + MEASUREMENT + GROWTH
  76. 76. Pinterest NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT 1. Online 2. Mobile app 3. Pin in bulk 4. Brand boards and images when possible
  77. 77. Pinterest NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  78. 78. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest
  79. 79. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  80. 80. Follow, Interact, Search Key word descriptions Pinterest GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  81. 81. Use Pinterest Widget Tools Pinterest GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  82. 82. ORGANIZE / BRAND YOUR BOARDS and IMAGES Showcase a personality •Use the cover photo to brand your boards. •Use a water mark of your brand to brand your images •Showcase your brand personality NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  83. 83. Example: Northern Quest NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  84. 84. HOLD A CONTEST NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  85. 85. Pin It To Win It Create a hashtag that you can search. Encourage participants to create boards and pins with that hashtag. Create a “Pin it to Win It Board” with a giveaway to one of the random repins NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  86. 86. Add a Facebook Tab Allow people who interact with your Facebook tab to also interact with your Pinterest page. The efforts of promotion you do on each will drive growth to both. Ask people to follow your boards on your other social networks, email and other marketing too. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  87. 87. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  88. 88. Conversion Strategy Develop a conversion strategy. What are you going to do with that traffic once it is on your site. Do you make it easy for users to buy your product, download your recipe, opt in to your mailing list? If done right, you can convert the eyeballs to dollars. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  89. 89. Think about it Gather emails “opt in” Buy now Discounts for “pinners” What is the ACTION item NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  90. 90. Track your pin popularity pinterest.com/source/username reachli.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest MEASUREMENT
  91. 91. Add Pinterest Metrics to Your Site NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest MEASUREMENT
  92. 92. Instagram NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT + MEASUREMENT + GROWTH 1. 100 million active users 2. 40 million photos shared per day 3. Visual branding and return on attention
  93. 93. Instagram NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT 1. Native App 2. Statigram Statigr.am
  94. 94. Instagram NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT Sumall.comstatigr.am
  95. 95. Instagram NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 1. Take lots of pics 2. Use hashtags 3. Picture relevance 4. Conversation/Like 5. Promote on other networks 6. Geo-Tag photos 7. Add Facebook Tab
  96. 96. Instagram NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH Snapwidget.com
  97. 97. Instagram NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH
  98. 98. mayhem@nectarmedia.co http://nectartastingroom.com http://spokanewinemagazine.com http://nectarmedia.co @nectarmedia Facebook.com/NectarMedia YouTube.com/NectarMedia Contact Info

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