0
Go Social
Winning and
Building Business
Online
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | ...
November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging
community
Ranked in top 25 for tra...
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmed...
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmed...
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmed...
3 Reasons Why You MUST be Social
Your Number One Priority Should Be…
Engaging an Audience Through Facebook
Using Twitt...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Social Explosion
Thin...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Social Explosion
Okay...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
3 Reasons You Must Be Social to Survive
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@...
3 Reasons You Must Be Social to Survive
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@...
3 Reasons You Must Be Social to Survive
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@...
3 Reasons You Must Be Social to Survive
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@...
Your Number One Online Priority Should Be
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhe...
Your Number One Online Priority Should Be
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhe...
The Problem
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Getting foun...
Your #1 Online Priority
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
...
Your Primary Online Strategy
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia...
Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@necta...
Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@necta...
Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@necta...
Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@necta...
Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@necta...
Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@necta...
Conversion Strategies
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Wha...
Your Goals Direct Your Strategy
Vineyards looking for high yield cost efficient fruit are planted much differently than
vi...
Questions to build your strategy
1. What is your current social media strategy?
2. How do you currently communicate with c...
Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Time to Think
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Time to Think ROA
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Attent...
Time to Think ROA
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Winning and Building Business
Are you part of the conversation?
Are you being found?
Do you create / curate content?
A...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Big 5
1 BILLION ACCOU...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Big 5
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Big 5
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
What’s it all ab...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
Why you need to ...
How much is a fan worth?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@...
Referrals
FB Advertising
Organic Engagement
Grow a page “like me”
NectarMedia | Nectar Tasting Room | Spokane Wine Maga...
Engage
Building brand ambassadors through referrals
advertising and engagement
NectarMedia | Nectar Tasting Room | Spokane...
Like -vs- Friend
Setting up Fan Page
Understanding the Facebook
“Top News / Most Recent”
Basic Uses
Building Your Bas...
Businesses that have “Friend” pages are in violation of
Facebook terms of use
Your “Friend” page runs the risk of being ...
Engage
Setting up a business page
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaco...
Top Stories
It is the default when someone
clicks home in Facebook
It is not real time
Shows the pages and friends
you ...
Recent Stories
Real time stream of friends and
liked page activity
Something posted 4 hours ago
will only be seen by tho...
1. Less is more (2-5x per day)
2. Shorter character count (80
characters or less
3. Type (photos, videos, links)
4. Full l...
Inform
Share
Thank
Build Trust
Connect
Promote
Market Research
Respond
Engage
Basic Uses
NectarMedia | Nectar Tast...
Engagement is KING on Facebook
Let’s take a look
Organic growth is the most sticky kind
Recommendations
Friend recomm...
1. Quotes
2. Answers to Frequently
Asked Questions
3. Did You Know Trivia
4. Pictures of your business
5. Questions of the...
When are people online?
Morning (8-10am)
Late afternoon (2-3pm)
Mid-Evening (7-9pm)
2-3 status updates per day
Don’t...
Timeline for Business Brands
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsult...
Cover Photo and Other Branding
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsu...
Cover Photo and Other Branding
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsu...
Cover Photo and Other Branding
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsu...
Landing Pages
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
G...
Featured Content
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.co...
Featured Content
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.co...
Featured Content
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.co...
User Interaction
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.co...
Admin Panel
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
WooBox.com
Three Fabulous Facebook Finds
Three great tools for Facebook Success
Woobox is a suite of tools that can help ...
Shortstack.com
Three Fabulous Facebook Finds
Three great tools for Facebook Success
Create deals build sign up forms, hos...
Shopping Cart
Payvment.com
Three Fabulous Facebook Finds
Three great tools for Facebook Success
Build a shopping cart for...
NO BRAINERS
That will make an immediate impact
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | ...
5 No Brainers
Add your social media contacts to:
Web Site
Email
Business Card
NectarMedia | Nectar Tasting Room | Spoka...
Get your Facebook Vanity URL
Easier to communicate
Better search returns
Branding
5 No Brainers
http://www.facebook.com...
Add a Facebook Badge to your Website
Drive likes
Create engagement
5 No Brainers
http://www.facebook.com/badges/page.php...
Respond to everyone
Never let a mention or post go un-noticed
Say thank you
Be the last person to comment on a
Facebook...
Post Content
If you’re committed to this there should
always be something new to talk about
Content is king; conversatio...
Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Twitter
What’s it all abo...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Twitter
Why you need to b...
Online cocktail party
What is Twitter?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarme...
A Look at twitter.com: Me
Your profile
Picture
Name
140 character
description
Web site
Your Tweets
Your stats
Tweets,...
A Look at twitter.com: Home
Your timeline
@ mentions
Activity of
people you
follow
Saved searches
Lists you create
Twe...
A Look at twitter.com: Connect
Connect
Interactions
Mentions
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine |...
A Look at twitter.com: Discover
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediacons...
@ - Mention (main conversation)
DM (Direct Message – private)
RT (Retweet)
# Hashtag
Trending
List
Favorite
Learnin...
The Tweet
Learning the Language
140 characters including any URLS and user names.
Can be about anything you want it to ...
The @ Mention / Reply
Learning the Language
@username – designates who you want to mention or talk directly to in a
twee...
RT – The retweet
Learning the Language
Retweeting is simply forwarding a message
or content along to your followers - sh...
# Hashtag
Learning the Language
Placing # before any word creates an
automatic search stream link for the term
Easy agg...
Favorite
Learning the Language
Save any tweet to
reference it later.
Great for coming
back to great
content
Trends Li...
Follow people of like interests
Use Twitter Search
Try to locate key influencers in your area / field
Don’t follow peo...
WeFollow
http://wefollow.com
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarme...
Twitter Advanced Search
http://search.twitter.com/advanced
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spo...
LocaFollow
http://locafollow.com
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nect...
Start Tweeting
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarme...
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Share posts from others you enjoy –
Retweet
Share content you create
80/20 rule – Share relevant content
before you sel...
If Content is King, Conversation is Queen
Respond when you’re mentioned
Jump in to the conversation
Ask questions
It’s...
Questions
Links
Activities / with media is preferred
Pictures
Posts you like
Posts you create
Events / Sales / Offe...
How to Tweet: Bad Example
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting...
How to Tweet: Good Example
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsultin...
Unlike Facebook, as long as you’re not promoting or selling, tweeting a lot
is usually embraced. Quick bites of informatio...
 Manageflitter.com
Three Twitter Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarm...
Tweetreach.com
Three Twitter Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediac...
Tweetdeck / Hootsuite
Three Twitter Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nect...
Tweetdeck.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
T...
Five Twitter Tools
Hootsuite.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediacon...
Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Linkedin
What’s it all ab...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Linkedin
Why you need to ...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Linkedin
When, what, how?...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Linkedin
When you shouldn...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
What’s it all a...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
Why you need to...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
When, what, how...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
When you should...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google +
What’s it all ab...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google +
Why you need to ...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google+
When, what, how?
...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google+
When you shouldn’...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
What’s it all a...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
Why you need to...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
When, what, how...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
When you should...
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Winning and Building Busi...
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Winning
•Content increase...
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Building
•Continue intera...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Three Tips for Success
Pr...
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Three Tips for Success
Pr...
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Three Tips for Success
Pr...
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Three Tips for Success
Us...
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Three Tips for Success
We...
Q&A
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Winning and Building Business Seminar

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All day session for chambers of commerce. Learn the overall marketing strategy for winning and building business online.

Published in: Business, Technology
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Transcript of "Winning and Building Business Seminar"

  1. 1. Go Social Winning and Building Business Online NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  2. 2. November 2009 Now Wine consumer with a vision Three businesses Unknown in wine blogging community Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country 0 page views per month 20,000 page views per month 0 Facebook fans 5000 Facebook fans 0 Twitter followers 10500 Twitter followers 0 Linkedin Connections 2500 local Linkedin Connections 0 YouTube Videos 160 Videos (15,000 views) 0 Blog posts 500 posts The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  3. 3. The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Born out of blogging about Spokane Wine •Branding proposition •Annual publication •10,000 copy niche print magazine
  4. 4. The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •5 Wineries 40 Wines 1 Location •Co-op business model •Event facility (3000 sq ft) •Future expansion •Voted “Best new biz in 2011” •Featured in Alaska Airlines Magazine and on MSNBC.com
  5. 5. The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Author •Teacher / Trainer •Seminar Leader •Coach / Consultant •Online Marketer •Helping businesses bring mayhem to their marketing strategy through relationship marketing and new media brand positioning
  6. 6. 3 Reasons Why You MUST be Social Your Number One Priority Should Be… Engaging an Audience Through Facebook Using Twitter to Make Your Business Fly LinkedIn The Professional Network Others (Pinterest, Google+, You Tube, Instagram) Winning and Building Business Q&A Throughout NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Today’s Agenda #gosocial
  7. 7. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co The Social Explosion Think back just 7-10 years ago (2002-2005) – How did you get the word out about your business, sale, experience?
  8. 8. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co The Social Explosion Okay, think about today…how are consumers getting information?
  9. 9. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  10. 10. 3 Reasons You Must Be Social to Survive NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  11. 11. 3 Reasons You Must Be Social to Survive NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Search •The world is going mobile and searching for products and services. Social sites are being indexed by search engines
  12. 12. 3 Reasons You Must Be Social to Survive NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Relationships •Social tools provide an unprecedented means for building relationships. You can scale much easier and at less cost
  13. 13. 3 Reasons You Must Be Social to Survive NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Culture shift •We are in the largest shift of communication and how consumers engage with brands that we’ve ever seen
  14. 14. Your Number One Online Priority Should Be NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  15. 15. Your Number One Online Priority Should Be NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co "Social media is an ingredient, not an entree." - Jay Baer
  16. 16. The Problem NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Getting found is critical Search is king 1/3 of all searches are done mobile 61% result in a call “Having” a web site is no longer the solution The way we get information has changed in the last 3 years Your Website is the only content you own
  17. 17. Your #1 Online Priority NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Direct Traffic 20-30% Search Engine 35-40% Referral Traffic 20-30% Where does your web traffic come from? “If you are not a content creator / curator and are not part of the social revolution, you are giving business to those that are.” ~ Josh Wade
  18. 18. Your Primary Online Strategy NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Content •SEO/Search •Conversion •Mobile
  19. 19. Six Essentials to More Web Traffic NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co CONTENT •Keywords •Metadata •Pictures/Vids
  20. 20. Six Essentials to More Web Traffic NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co CONTENT •Keywords •Metadata •Pictures/Vids FEATURED •Guest blog •Easy Linkbacks •Added content •Reciprocity
  21. 21. Six Essentials to More Web Traffic NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co CONTENT •Keywords •Metadata •Pictures/Vids FEATURED •Guest blog •Easy Linkbacks •Added content •Reciprocity SPONSORED •Pay to play •Partnerships •Don’t give it all away…linkback
  22. 22. Six Essentials to More Web Traffic NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co CONTENT •Keywords •Metadata •Pictures/Vids FEATURED •Guest blog •Easy Linkbacks •Added content •Reciprocity SPONSORED •Pay to play •Partnerships •Don’t give it all away…linkback AFFILIATE •Fee based cross promotion •Great revenue and SEO source
  23. 23. Six Essentials to More Web Traffic NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co CONTENT •Keywords •Metadata •Pictures/Vids FEATURED •Guest blog •Easy Linkbacks •Added content •Reciprocity SPONSORED •Pay to play •Partnerships •Don’t give it all away…linkback AFFILIATE •Fee based cross promotion •Great revenue and SEO source PAID •Google ads •Facebook ads •PPC
  24. 24. Six Essentials to More Web Traffic NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co CONTENT •Keywords •Metadata •Pictures/Vids FEATURED •Guest blog •Easy Linkbacks •Added content •Reciprocity SPONSORED •Pay to play •Partnerships •Don’t give it all away…linkback AFFILIATE •Fee based cross promotion •Great revenue and SEO source PAID •Google ads •Facebook ads •PPC SOCIAL •Social networks •Don’t neglect email mktg
  25. 25. Conversion Strategies NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co What is your call to action once someone is on the site Visitors – 100% Deeper visit to site – 60% Offer value – collect email 10-20% Offer value – sign up newsletter 7-10% Offer value – purchase product 2-5%
  26. 26. Your Goals Direct Your Strategy Vineyards looking for high yield cost efficient fruit are planted much differently than vineyards that are looking for low yield concentrated, flavorful and more costly fruit. 1. Monitor and protect brand identity 2. Connect with industry 3. Monitor industry mentions and customer sentiment 4. Share industry information (become a resource) 5. Build awareness of topic, passion or product 6. Customer service 7. Drive traffic to content 8. Build customer relationships 9. Build expertise or professional status 10. Monitor competitors NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  27. 27. Questions to build your strategy 1. What is your current social media strategy? 2. How do you currently communicate with customers? 3. How do you develop NEW relationships? 4. How much would 100 committed brand ambassadors be worth to your business? 5. How do you envision using Social Media tools? 6. What goals do you have as a result of implementing a social media marketing strategy? 7. How much time do you expect to dedicate to it? Write down your answers to the following questions. It will help establish where you are and where you want to be NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  28. 28. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  29. 29. Time to Think NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  30. 30. Time to Think ROA NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co “Attention is the currency of social media. Capturing attention leads to awareness and then action.” What is your RETURN ON ATTENTION?
  31. 31. Time to Think ROA NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  32. 32. Winning and Building Business Are you part of the conversation? Are you being found? Do you create / curate content? Are you generating attention? Are you monitoring who is talking about you? Are you engaging with the online masses? Is your web site active? Is your web site mobile friendly? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  33. 33. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co The Big 5 1 BILLION ACCOUNTS 600 M users 200 M users 220 M users 40 M users
  34. 34. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co The Big 5
  35. 35. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co The Big 5
  36. 36. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook What’s it all about •PEOPLE •Engagement •Extension of brand personality •Extension of in store experience •18-44 age •60% female
  37. 37. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook Why you need to be there •PEOPLE •2/3 of Americans on FB •50% of them every day •Brand awareness •Top of mind •Business to consumer connections
  38. 38. How much is a fan worth? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  39. 39. Referrals FB Advertising Organic Engagement Grow a page “like me” NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  40. 40. Engage Building brand ambassadors through referrals advertising and engagement NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  41. 41. Like -vs- Friend Setting up Fan Page Understanding the Facebook “Top News / Most Recent” Basic Uses Building Your Base What to Post How Often to Post Engage Growing brand ambassadors through referrals, advertising and engaging content NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  42. 42. Businesses that have “Friend” pages are in violation of Facebook terms of use Your “Friend” page runs the risk of being shut down Maximum “Friends” is 5000 Cannot use FB ads or analytics for “Friend” pages Cannot use FBML for “Friend” pages Engage Like versus Friend https://www.facebook.com/pages/create.php?migrate NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  43. 43. Engage Setting up a business page NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  44. 44. Top Stories It is the default when someone clicks home in Facebook It is not real time Shows the pages and friends you have recently engaged with No engagement means not in the feed Engage Understanding Facebook Algorithm (Top Stories) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  45. 45. Recent Stories Real time stream of friends and liked page activity Something posted 4 hours ago will only be seen by those online within that immediate window Engage Understanding Facebook Algorithm (Recent Stories) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  46. 46. 1. Less is more (2-5x per day) 2. Shorter character count (80 characters or less 3. Type (photos, videos, links) 4. Full links (not short like Twitter) 5. Time of day (10am / 8pm) 6. Thursday and Friday 7. Use #hashtags 7 Ways to Get Noticed in a Facebook Feed Understanding Facebook Algorithm (Recent Stories) How do you stand out among the 30 billion pieces of content each month. Affinity * Weight * Time of Day NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  47. 47. Inform Share Thank Build Trust Connect Promote Market Research Respond Engage Basic Uses NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  48. 48. Engagement is KING on Facebook Let’s take a look Organic growth is the most sticky kind Recommendations Friend recommendations are powerful Facebook Ads Great value and extremely targeted Engage Building your base NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  49. 49. 1. Quotes 2. Answers to Frequently Asked Questions 3. Did You Know Trivia 4. Pictures of your business 5. Questions of the Day (great research) 6. Video 7. Links to things you like 8. Promoting peers or partners 9. Your blog posts 10. Sales or Events Engage What to post NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  50. 50. When are people online? Morning (8-10am) Late afternoon (2-3pm) Mid-Evening (7-9pm) 2-3 status updates per day Don’t over post (it’s annoying) Be consistent Mix it up Engage How often to post NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  51. 51. Timeline for Business Brands NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  52. 52. Cover Photo and Other Branding NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com 850 x 315 pixel banner •First branding seen •Use quality image •Think it through 180x180 pixel profile pic What you can’t do with it Facebook terms of service say the images can’t include •Price or purchase info •Contact info •Calls to action •References to terms “like or share” •No arrows pointing
  53. 53. Cover Photo and Other Branding NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com 1 – Category / About 150 characters 2 – Photo Fixed app (still a branding opportunity) 3 – Map Positioned for places pages 4 – Custom app image 110x74 pixes 5 – More The rest of your appsWith the exception of the “Photo” app, the remaining apps can be repositioned for branding and campaigns
  54. 54. Cover Photo and Other Branding NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com 1 – Milestone Images / Highlighted Post Images 843 x 403 2 – Pinned Images 403 x 403 (will be cropped to center of image if larger than this) 3 – Facebook Ads 110 x 80 4 – Custom App Width 810 pixels wide 1 3 2
  55. 55. Landing Pages NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com Good use of branding with custom app tab images Notice the use of the “Photo” coupon alert Can move “likes” to below the fold to de-emphasize Custom apps width size change from 520 pixels to 810 pixels
  56. 56. Featured Content NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com Showcase content •Highlight – spreads content across the full width of the timeline •Great branding opportunity with full 843 x 403 image
  57. 57. Featured Content NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com Showcase content •Pin – pins content on the top left of the timeline for 7 days Any images larger than 403x403 will be cropped to center of image.
  58. 58. Featured Content NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com •Milestone – tell your brand story Milestone images are 843 x 403 max and are centered on page.
  59. 59. User Interaction NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com User Interaction Changes 1. Who can post? 2. Where do posts go? 3. Moderate / screen posts? 4. Private user messages
  60. 60. Admin Panel NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  61. 61. WooBox.com Three Fabulous Facebook Finds Three great tools for Facebook Success Woobox is a suite of tools that can help connect your Facebook fans with your other social networks (Twiiter, You Tube, Flicker). The application also offers cool interactive photo sharing, slide shows, music, PDF files and a host of other advanced features. Woobox offers nine free applications along with pro and premium services for the more advanced user. At the minimum you can connect your Twitter and YouTube accounts to Facebook tabs for free! NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  62. 62. Shortstack.com Three Fabulous Facebook Finds Three great tools for Facebook Success Create deals build sign up forms, host contests, build custom pages and more NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  63. 63. Shopping Cart Payvment.com Three Fabulous Facebook Finds Three great tools for Facebook Success Build a shopping cart for your products and services and turn your Facebook page into an opportunity for revenue. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  64. 64. NO BRAINERS That will make an immediate impact NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  65. 65. 5 No Brainers Add your social media contacts to: Web Site Email Business Card NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  66. 66. Get your Facebook Vanity URL Easier to communicate Better search returns Branding 5 No Brainers http://www.facebook.com/username NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  67. 67. Add a Facebook Badge to your Website Drive likes Create engagement 5 No Brainers http://www.facebook.com/badges/page.php NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  68. 68. Respond to everyone Never let a mention or post go un-noticed Say thank you Be the last person to comment on a Facebook conversation 5 No Brainers NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  69. 69. Post Content If you’re committed to this there should always be something new to talk about Content is king; conversation is queen Empty sites are like out of date web sites, unreturned phone calls, unresponsive representatives, and empty promises 5 No Brainers NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  70. 70. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  71. 71. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Twitter What’s it all about •PERSPECTIVES •Conversations •Information •Listening •Immediate and viral •SEO •26-56 age range •57% male
  72. 72. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Twitter Why you need to be there •PERSPECTIVES •Greatest conversation in the world •Real time understanding of customer wants •Customer service •Relationships (amazing scale)
  73. 73. Online cocktail party What is Twitter? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  74. 74. A Look at twitter.com: Me Your profile Picture Name 140 character description Web site Your Tweets Your stats Tweets, following, followers, lists Images Similar people NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  75. 75. A Look at twitter.com: Home Your timeline @ mentions Activity of people you follow Saved searches Lists you create Tweets from people you follow Side bar Who to follow User profile details Trending topics NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  76. 76. A Look at twitter.com: Connect Connect Interactions Mentions NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  77. 77. A Look at twitter.com: Discover NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  78. 78. @ - Mention (main conversation) DM (Direct Message – private) RT (Retweet) # Hashtag Trending List Favorite Learning the Language NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  79. 79. The Tweet Learning the Language 140 characters including any URLS and user names. Can be about anything you want it to be about NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  80. 80. The @ Mention / Reply Learning the Language @username – designates who you want to mention or talk directly to in a tweet. Starting the tweet with a user name is only visible to the user and any followers you have in common. Also known as a mention when people use your username in a tweet DM – Direct Message – a private tweet to a @follower @follower must be following you back to send a DM NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  81. 81. RT – The retweet Learning the Language Retweeting is simply forwarding a message or content along to your followers - sharing Retweets can be done at Twitter.com using the Retweet action icon (using this format does not allow any customization of the message.) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  82. 82. # Hashtag Learning the Language Placing # before any word creates an automatic search stream link for the term Easy aggregator of information Assist in following a conference, seminar, or topic. Multiple users can participate NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  83. 83. Favorite Learning the Language Save any tweet to reference it later. Great for coming back to great content Trends Lists What is popular Join in the conversation and get greater exposure Manage and group your followers See what lists you appear on. Find new followers on others lists NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  84. 84. Follow people of like interests Use Twitter Search Try to locate key influencers in your area / field Don’t follow people who haven’t tweeted in a while Follow in chunks of 70-100 people Follow people in the “lists” of influencers When you follow people you will see their tweets How to Grow a Following NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  85. 85. WeFollow http://wefollow.com How to Grow a Following NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  86. 86. Twitter Advanced Search http://search.twitter.com/advanced How to Grow a Following NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  87. 87. LocaFollow http://locafollow.com How to Grow a Following NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  88. 88. Start Tweeting How to Grow a Following NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  89. 89. How to Tweet NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  90. 90. Share posts from others you enjoy – Retweet Share content you create 80/20 rule – Share relevant content before you sell How to Tweet NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  91. 91. If Content is King, Conversation is Queen Respond when you’re mentioned Jump in to the conversation Ask questions It’s just talking to people How to Tweet NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  92. 92. Questions Links Activities / with media is preferred Pictures Posts you like Posts you create Events / Sales / Offers Tips for your industry How to Tweet NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  93. 93. How to Tweet: Bad Example NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  94. 94. How to Tweet: Good Example NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  95. 95. Unlike Facebook, as long as you’re not promoting or selling, tweeting a lot is usually embraced. Quick bites of information are engaging and add to the conversation. 10+ times per day (as long as you’re not selling) Be ENGAGING Okay to share same info 2-4 times at different times of the day How to Tweet NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  96. 96.  Manageflitter.com Three Twitter Tools NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  97. 97. Tweetreach.com Three Twitter Tools NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  98. 98. Tweetdeck / Hootsuite Three Twitter Tools NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  99. 99. Tweetdeck.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com Three Twitter Tools
  100. 100. Five Twitter Tools Hootsuite.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com Three Twitter Tools
  101. 101. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  102. 102. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Linkedin What’s it all about •PROFESSIONAL •Resume •Connections •Referrals
  103. 103. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Linkedin Why you need to be there •PROFESSIONAL •Business to business connections •Search engine gold •Referrals and leads
  104. 104. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Linkedin When, what, how? •PROFESSIONAL •Complete and keep profile up to date •Occasional status updates •Make connections •Respond to inMail
  105. 105. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Linkedin When you shouldn’t be there •PROFESSIONAL •Won’t benefit from business to business connections •Won’t keep your profile up to date
  106. 106. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest What’s it all about •PICTURES •Vision board •Visual favorites boards •Extremely viral •68% female •26-54 age range •Aggregator of stuff •Driver of web traffic
  107. 107. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest Why you need to be there •PICTURES •Third largest referrer of web traffic •Business to consumer •If you’re selling an experience or visually attractive product •If you have a strong web presence (eComm)
  108. 108. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest When, what, how? •PICTURES •Evenings •Organize your boards •Pin content FROM your website to your boards •Showcase your brand personality •Comment, like and repin •Brand your boards & pins
  109. 109. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest When you shouldn’t be there •PICTURES •If you are purely business to business •If your product is non- visual •If your web presence is poorly done •If you have no conversion strategy
  110. 110. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Google + What’s it all about •PASSIONS •Connecting and communicating with people of similar passions •Similar to Facebook •63% male •18-34 age range
  111. 111. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Google + Why you need to be there •PASSIONS •It’s Google •SEO, SEO, SEO •Stake your claim •Google Places
  112. 112. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Google+ When, what, how? •PASSIONS •Complete your profile •Create and add people to circles •Post relevant content •Focus on key words •Not a network you need to babysit but keep your eye on it
  113. 113. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Google+ When you shouldn’t be there •PASSIONS •If you have nothing to share •If the demographic isn’t yours •If you don’t need web referrals or web traffic
  114. 114. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Instagram What’s it all about •PHOTO SHARING •130 million active users •Share pictures and video with filters •40 million posts per day •18-34 age range
  115. 115. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Instagram Why you need to be there
  116. 116. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Instagram When, what, how? •PHOTO SHARING •Complete your profile •Follow people, like pictures, comment (think Twitter) •Post videos and pictures •Use hashtags to get broader audience •Develop contests
  117. 117. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Instagram When you shouldn’t be there •PHOTO SHARING •If you have nothing to share •If the demographic isn’t yours •If you don’t have a visual product
  118. 118. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Winning and Building Business Online WINNING BUILDING
  119. 119. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Winning •Content increases your SEO and gets you found by new customers •Engagement with existing customers causes organic growth •Social sites are indexed by search engines •Social is where referrals and recommendations are being made
  120. 120. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Building •Continue interaction beyond the “store” experience •Be top of mind more frequently (repeat visits) •Build loyalty through special offers •Conversation – builds a subconscious connection to your business •Brand ambassadors
  121. 121. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Three Tips for Success Prioritize where you NEED to be •Don’t have to be everywhere •Excel where you choose to be •Be strategic and intentional •If you do nothing, you will continue to get further and further behind
  122. 122. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Three Tips for Success Prioritize where you NEED to be Go Where Your Customers Are
  123. 123. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Three Tips for Success Prioritize where you NEED to be Have a strategy
  124. 124. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Three Tips for Success Use Tools to be Efficient •Google Analytics for measuring •Tweetdeck / Hootsuite for monitoring •Sprout Social for workflow •Block out time for engagement
  125. 125. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Three Tips for Success Weigh TIME vs. MONEY •Educate yourself •Determine the value for your business •Adjust your marketing spend to compensate •You’ll either spend your time or your money
  126. 126. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  127. 127. mayhem@nectarmedia.co http://nectartastingroom.com http://spokanewinemagazine.com http://nectarmedia.co @nectarmedia Facebook.com/NectarMedia YouTube.com/NectarMedia Contact Info
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