How Twitter
Can Make Your
Business Fly

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@...
The Story

from click to mortar

November 2009

Now

Wine consumer with a vision

Three businesses

Unknown in wine bloggi...
The Story

from click to mortar
•5 Wineries 40 Wines 1 Location
•Co-op business model
•Event facility (3000 sq ft)
•Future...
The Story from click to mortar
•Author
•Seminar Leader
•Consultant
•Build affordable template based web sites
•Manage busi...
Today’s Agenda
Your goals direct your strategy
What the heck is Twitter?
Learning the language?
Follow and be followed...
Your Goals Direct Your Strategy
Vineyards looking for high yield cost efficient fruit are planted much differently than
vi...
What is Twitter?
140 Character Micro Blog
Twitter is…
Social messaging
News reporting
Social marketing
Conversation

...
What is Twitter?

Online cocktail party
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarm...
What is Twitter?

The social consumer…

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarm...
A Look at twitter.com: Me

Your stats
Tweets,
following,
followers, lists
Images
Similar people

Your profile
Picture
...
A Look at twitter.com: Home

Your timeline
@ mentions
Activity of
people you
follow
Saved searches
Lists you create
Si...
A Look at twitter.com: Connect

Connect
Interactions
Mentions

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine...
A Look at twitter.com: Discover

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediacon...
The Language of Twitter
@ - Mention (main conversation)
DM (Direct Message – private)

RT (Retweet)
# Hashtag
Trendin...
The Language of Twitter
The Tweet

140 characters including any URLS and user names.
Can be about anything you want it ...
The Language of Twitter
The @ Mention / Reply

@username – designates who you want to mention or talk directly to in a
t...
The Language of Twitter
RT – The retweet

Retweeting is simply forwarding a message
or content along to your followers -...
The Language of Twitter
# Hashtag

Placing # before any word creates an
automatic search stream link for the term
Easy ...
The Language of Twitter
Favorite

Trends

Lists

What is popular

Manage and group
your followers
See what lists you...
How to Grow a Following
Follow people of like interests
Use Twitter Search
Try to locate key influencers in your area /...
How to Grow a Following

WeFollow
http://wefollow.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarm...
How to Grow a Following

Twitter Advanced Search
http://search.twitter.com/advanced

NectarMedia | Nectar Tasting Room | S...
How to Grow a Following
Start Tweeting

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarm...
How to Tweet

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
How to Tweet
Share posts from others you enjoy –
Retweet

Share content you create
80/20 rule – Share relevant content
...
How to Tweet
If Content is King, Conversation is Queen

Respond when you’re mentioned
Jump in to the conversation
Ask q...
How to Tweet
Questions

Links
Activities / with media is preferred
Pictures
Posts you like
Posts you create
Events ...
How to Tweet: Bad Example

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsultin...
How to Tweet: Good Example

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulti...
How to Tweet

Unlike Facebook, as long as you’re not promoting or selling, tweeting a lot
is usually embraced. Quick bites...
Five Twitter Tools
 Manageflitter.com

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarm...
Five Twitter Tools
 Manageflitter


TwitSprout

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia...
Five Twitter Tools
TwitSprout http://twitsprout.com

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarme...
Five Twitter Tools
 ManageFlitter
 TwitSprout
Tweetdeck / Hootsuite

NectarMedia | Nectar Tasting Room | Spokane Wine M...
Five Twitter Tools
Tweetdeck.com

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaco...
Five Twitter Tools
Hootsuite.com

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaco...
Five Twitter Tools
ManageFlitter
TwitSprout
Tweetdeck / Hootsuite
Tweetadder

NectarMedia | Nectar Tasting Room | Spok...
Five Twitter Tools

Tweetadder

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediacons...
Five Twitter Tools
 WeFollow.com

TwitSprout
Tweetdeck / Hootsuite

Tweetadder
Tweet Reach

NectarMedia | Nectar Tast...
Five Twitter Tools
Tweetreach.com

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediac...
Contact Info

mayhem@nectarmedia.co
http://nectarmedia.co
http://nectartastingroom.com
Twitter @nectarmedia
Facebook.com/n...
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Twitter makes business fly

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Twitter makes business fly

  1. 1. How Twitter Can Make Your Business Fly NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  2. 2. The Story from click to mortar November 2009 Now Wine consumer with a vision Three businesses Unknown in wine blogging community Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country 0 page views per month Close to 20,000 page views per month 0 Facebook fans 5000 Facebook fans 0 Twitter followers 11000 Twitter followers 0 Linkedin Connections 3000 Linkedin Connections 0 YouTube Videos 160 Videos (15,000 views) 0 Blog posts 500 posts NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  3. 3. The Story from click to mortar •5 Wineries 40 Wines 1 Location •Co-op business model •Event facility (3000 sq ft) •Future expansion •Voted “Best new biz in 2011” •Featured in Alaska Airlines Magazine and on MSNBC.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  4. 4. The Story from click to mortar •Author •Seminar Leader •Consultant •Build affordable template based web sites •Manage businesses online content NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  5. 5. Today’s Agenda Your goals direct your strategy What the heck is Twitter? Learning the language? Follow and be followed When, what and how often Twitter ROI Five Twitter Tools NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  6. 6. Your Goals Direct Your Strategy Vineyards looking for high yield cost efficient fruit are planted much differently than vineyards that are looking for low yield concentrated, flavorful and more costly fruit. 1. Monitor and protect brand identity 2. Connect with industry 3. Monitor industry mentions and customer sentiment 4. Share industry information (become a resource) 5. Build awareness of topic, passion or product 6. Customer service 7. Drive traffic to content 8. Build customer relationships 9. Build expertise or professional status 10. Monitor competitors NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  7. 7. What is Twitter? 140 Character Micro Blog Twitter is… Social messaging News reporting Social marketing Conversation More than 600 million people are on Twitter 2 Billion tweets per week Real time stream of conversation, brand awareness, consumer sentiment A many to many conversation Instant impact and response NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  8. 8. What is Twitter? Online cocktail party NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  9. 9. What is Twitter? The social consumer… NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  10. 10. A Look at twitter.com: Me Your stats Tweets, following, followers, lists Images Similar people Your profile Picture Name 140 character description Web site Your Tweets NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  11. 11. A Look at twitter.com: Home Your timeline @ mentions Activity of people you follow Saved searches Lists you create Side bar Who to follow User profile details Trending topics Tweets from people you follow NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  12. 12. A Look at twitter.com: Connect Connect Interactions Mentions NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  13. 13. A Look at twitter.com: Discover NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  14. 14. The Language of Twitter @ - Mention (main conversation) DM (Direct Message – private) RT (Retweet) # Hashtag Trending List Favorite NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  15. 15. The Language of Twitter The Tweet 140 characters including any URLS and user names. Can be about anything you want it to be about NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  16. 16. The Language of Twitter The @ Mention / Reply @username – designates who you want to mention or talk directly to in a tweet. Starting the tweet with a user name is only visible to the user and any followers you have in common. Also known as a mention when people use your username in a tweet DM – Direct Message – a private tweet to a @follower @follower must be following you back to send a DM NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  17. 17. The Language of Twitter RT – The retweet Retweeting is simply forwarding a message or content along to your followers - sharing Retweets can be done at Twitter.com using the Retweet action icon (using this format does not allow any customization of the message.) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  18. 18. The Language of Twitter # Hashtag Placing # before any word creates an automatic search stream link for the term Easy aggregator of information Assist in following a conference, seminar, or topic. Multiple users can participate NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  19. 19. The Language of Twitter Favorite Trends Lists What is popular Manage and group your followers See what lists you appear on. Find new followers on others lists Save any tweet to reference it later. Great for coming back to great content Join in the conversation and get greater exposure NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  20. 20. How to Grow a Following Follow people of like interests Use Twitter Search Try to locate key influencers in your area / field Don’t follow people who haven’t tweeted in a while Follow in chunks of 70-100 people Follow people in the “lists” of influencers When you follow people you will see their tweets NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  21. 21. How to Grow a Following WeFollow http://wefollow.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  22. 22. How to Grow a Following Twitter Advanced Search http://search.twitter.com/advanced NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  23. 23. How to Grow a Following Start Tweeting NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  24. 24. How to Tweet NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  25. 25. How to Tweet Share posts from others you enjoy – Retweet Share content you create 80/20 rule – Share relevant content before you sell NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  26. 26. How to Tweet If Content is King, Conversation is Queen Respond when you’re mentioned Jump in to the conversation Ask questions It’s just talking to people NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  27. 27. How to Tweet Questions Links Activities / with media is preferred Pictures Posts you like Posts you create Events / Sales / Offers Tips for your industry NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  28. 28. How to Tweet: Bad Example NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  29. 29. How to Tweet: Good Example NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  30. 30. How to Tweet Unlike Facebook, as long as you’re not promoting or selling, tweeting a lot is usually embraced. Quick bites of information are engaging and add to the conversation. 10+ times per day (as long as you’re not selling) Be ENGAGING Okay to share same info 2-4 times at different times of the day NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  31. 31. Five Twitter Tools  Manageflitter.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  32. 32. Five Twitter Tools  Manageflitter  TwitSprout NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  33. 33. Five Twitter Tools TwitSprout http://twitsprout.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  34. 34. Five Twitter Tools  ManageFlitter  TwitSprout Tweetdeck / Hootsuite NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  35. 35. Five Twitter Tools Tweetdeck.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  36. 36. Five Twitter Tools Hootsuite.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  37. 37. Five Twitter Tools ManageFlitter TwitSprout Tweetdeck / Hootsuite Tweetadder NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  38. 38. Five Twitter Tools Tweetadder NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  39. 39. Five Twitter Tools  WeFollow.com TwitSprout Tweetdeck / Hootsuite Tweetadder Tweet Reach NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  40. 40. Five Twitter Tools Tweetreach.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  41. 41. Contact Info mayhem@nectarmedia.co http://nectarmedia.co http://nectartastingroom.com Twitter @nectarmedia Facebook.com/nectarmedia YouTube.com/nectarmedia 509.869.1572
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