Picture worth 1000 words

104
-1

Published on

Using tools like Instagram, Pinterest and Vine for business.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
104
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Picture worth 1000 words

  1. 1. Picture is worth 1000 words(and $) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @mayhem@nectarmedia.co
  2. 2. November 2009 Now Wine consumer with a vision Three businesses Unknown in wine blogging community Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country 0 page views per month Close to 20,000 page views per month 0 Facebook fans 5000 Facebook fans 0 Twitter followers 12000 Twitter followers 0 Linkedin Connections 3500 Linkedin Connections 0 YouTube Videos 160 Videos (15,000 views) 0 Blog posts 600 posts The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  3. 3. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •5 Wineries 40 Wines 1 Location •Co-op business model •Event facility (3000 sq ft) •Future expansion •Voted “Best new biz in 2011” •Featured in Alaska Airlines Magazine and on MSNBC.com The Story from click to mortar
  4. 4. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Author •Seminar Leader •Consultant •Build affordable template based web sites •Manage businesses online content The Story from click to mortar
  5. 5. What is Pinterest Using Pinterest for Business Pinterest Best Practices What is Instagram Instagram Best Practices Instagram Tools Instagram Contests / Ideas Growing Your Following Today’s Agenda NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  6. 6. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest What’s it all about •PICTURES •100 million users •Visual favorites boards •Extremely viral •80% female •26-54 age range •Aggregator of stuff •Driver of web traffic
  7. 7. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest Why you need to be there •PICTURES •Third largest referrer of web traffic •Business to consumer •If you’re selling an experience or visually attractive product •If you have a strong web presence (eComm)
  8. 8. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest When, what, how? •PICTURES •Evenings •Organize your boards •Pin content FROM your website to your boards •Showcase your brand personality •Comment, like and repin •Brand your boards & pins
  9. 9. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest When you shouldn’t be there •PICTURES •If you are purely business to business •If your product is non- visual •If your web presence is poorly done •If you have no conversion strategy
  10. 10. What is Pinterest? Pin Timeline NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  11. 11. What is Pinterest? Boards NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  12. 12. What is Pinterest? Pin Uploaded by user Or…Pinned from a web page Added to a board (organize) Description Social Comment Like Repin Tweet/Facebook/Email or Embed on a web site NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  13. 13. What does this mean for business?
  14. 14. What does this mean for business? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  15. 15. Driving traffic to web sites! NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  16. 16. Driving traffic to web sites! NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  17. 17. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  18. 18. Boards Organizing Pinning Repinning Pinners Finding People Be Social Sharing Commenting How to Use Pinterest NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  19. 19. Create boards to organize your pins Hobbies, Crafts, Books I like, Amazing Awesomeness How to Use Pinterest: Boards NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  20. 20. Start pinning Click “+” button Click “Pin it” Add the “Pin It” button for your browser Surf and Pin Pictures and Videos How to Use Pinterest: Pins *Flash based web sites and small images will not allow pinning * You cannot pin from Facebook (but you can from Google+) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  21. 21. You can also ADD a pin manually Add a Pin (same as Pin It bookmark) Upload a Pin (from your computer) How to Use Pinterest: Pins NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  22. 22. How to Use Pinterest: Repin Hover: Three actions 1. Repin 2. Like 3. Comment Click the image to see it larger and click “Repin” like or comment Select the board you want to pin to Add your own description (helpful) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  23. 23. Click your profile Select Find Friends Finding People Connection to Facebook (very cool) Invite Friends through email Follow individual boards or entire profiles Look at “Everything” and “Popular” for people to follow NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  24. 24. Share your pins Facebook Twitter Embed on a web page Email Comment Similar to Twitter and Facebook you can mention a pinner by starting with the @ symbol Be Social NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  25. 25. 8 Best Practices for Business Use Use Pinterest Widget Tools NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  26. 26. 8 Best Practices for Business Use Track Your Pin Popularity pinterest.com/source/username NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  27. 27. 8 Best Practices for Business Use ORGANIZE / BRAND YOUR BOARDS and IMAGES Showcase a personality •Use the cover photo to brand your boards. •Use a water mark of your brand to brand your images •Add a map to your boards •Showcase your brand personality NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  28. 28. Example: Northern Quest NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  29. 29. 8 Best Practices for Business Use HOLD A CONTEST NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  30. 30. 8 Best Practices for Business Use Pin It To Win It Create a hashtag that you can search. Encourage participants to create boards and pins with that hashtag. Create a “Pin it to Win It Board” with a giveaway to one of the random repins NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  31. 31. 8 Best Practices for Business Use Conversion Strategy Develop a conversion strategy. What are you going to do with that traffic once it is on your site. Do you make it easy for users to buy your product, download your recipe, opt in to your mailing list? If done right, you can convert the eyeballs to dollars. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  32. 32. Conversion Strategy Think about it Gather emails “opt in” Buy now Discounts for “pinners” What is the ACTION item NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  33. 33. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 8 Best Practices for Business Use Add Metrics To Your Site
  34. 34. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 8 Best Practices for Business Use Watermark / Text Images
  35. 35. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 8 Best Practices for Business Use Add a Facebook Tab
  36. 36. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Instagram What’s it all about •PHOTO SHARING •150 million active users •Share pictures and video with filters •40 million posts per day •18-34 age range
  37. 37. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Instagram When, what, how? •PHOTO SHARING •Complete your profile •Follow people, like pictures, comment (think Twitter) •Post videos and pictures •Use hashtags to get broader audience •Develop contests
  38. 38. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Instagram When you shouldn’t be there •PHOTO SHARING •If you have nothing to share •If the demographic isn’t yours •If you don’t have a visual product
  39. 39. What does this mean for business?
  40. 40. What does this mean for business? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Attention is the currency of social media
  41. 41. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Instagram Why you need to be there
  42. 42. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Tools for Measurement Sumall.comiconosquare Instagram
  43. 43. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 1. Take lots of pics 2. Use hashtags 3. Geo-Tag photos 4. Add Facebook Tab 5. Connect to Facebook (page) and Twitter 6. Use the “send to” feature 7. Add text to pictures 8. Instagram Contests Instagram Best Practices
  44. 44. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Tools for Contests Snapwidget.com Instagram
  45. 45. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co #NectarKiss ContestInstagram
  46. 46. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co #NectarEvents Web ShowcaseInstagram
  47. 47. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Vine What’s it all about •Video Sharing •30 million active users •Share 6 second video •2 million posts per day •18-34 age range
  48. 48. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Vine What’s it all about
  49. 49. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Growing a Following
  50. 50. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Growing a Following 1. Find and follow relevant accounts (use #hashtag search, look at followers of friends) 2. Share good content 3. Engage with comments, likes, repins, etc 4. Cross promote your accounts on your other networks and email lists
  51. 51. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  52. 52. mayhem@nectarmedia.co http://nectartastingroom.com http://spokanewinemagazine.com http://nectarmedia.co @nectarmedia Facebook.com/NectarMedia YouTube.com/NectarMedia Slideshare.net/NectarMedia Contact Info
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×