Greater Spokane Inc Lead Generation with Twitter and LinkedIn

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Learn how to use LinkedIn and Twitter for lead generation. These powerful social media tools are the new networking powerhouses for connecting with other businesses and consumer.

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Greater Spokane Inc Lead Generation with Twitter and LinkedIn

  1. 1. The New Lead Generation Twitter & LinkedIn NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  2. 2. The Story from click to mortar November 2009 Now Wine consumer with a vision Three businesses Unknown in wine blogging community Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country 0 page views per month Close to 20,000 page views per month 0 Facebook fans 5000 Facebook fans 0 Twitter followers 11000 Twitter followers 0 Linkedin Connections 3000 Linkedin Connections 0 YouTube Videos 160 Videos (15,000 views) 0 Blog posts 500 posts NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  3. 3. The Story from click to mortar •5 Wineries 40 Wines 1 Location •Co-op business model •Event facility (3000 sq ft) •Future expansion •Voted “Best new biz in 2011” •Featured in Alaska Airlines Magazine and on MSNBC.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  4. 4. The Story from click to mortar •Author •Seminar Leader •Consultant •Build affordable template based web sites •Manage businesses online content NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  5. 5. Today’s Agenda What the heck is Twitter? Learning the language? Follow and be followed When, what and how often Three Twitter Tools Reasons to “Connect” A Dive Into the Site Build Your Connections Five LinkedIn “Tips” Going Pro NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  6. 6. Lead Generation B2C acquired customer through Facebook B2C acquired customer through LinkedIn B2B acquired customer through LinkedIn B2C/B acquired customer through their blog Active blog NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  7. 7. Lead Generation NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  8. 8. Lead Generation Is your content found? Customer has a need Part of the choice Customer searches need Yes Customer asks friends Social media influence No Traditional media influence NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  9. 9. New World Marketing Flow Customer Makes Purchase NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  10. 10. How Twitter Can Make Your Business Fly NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  11. 11. What is Twitter? 140 Character Micro Blog Twitter is… Social messaging News reporting Social marketing Conversation More than 600 million people are on Twitter 2 Billion tweets per week Real time stream of conversation, brand awareness, consumer sentiment A many to many conversation Instant impact and response NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  12. 12. What is Twitter? Online cocktail party NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  13. 13. What is Twitter? The social consumer… NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  14. 14. A Look at twitter.com: Me Your stats Tweets, following, followers, lists Images Similar people Your profile Picture Name 140 character description Web site Your Tweets NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  15. 15. A Look at twitter.com: Home Your timeline @ mentions Activity of people you follow Saved searches Lists you create Side bar Who to follow User profile details Trending topics Tweets from people you follow NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  16. 16. A Look at twitter.com: Connect Connect Interactions Mentions NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  17. 17. A Look at twitter.com: Discover NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  18. 18. The Language of Twitter @ - Mention (main conversation) DM (Direct Message – private) RT (Retweet) # Hashtag Trending List Favorite NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  19. 19. The Language of Twitter The Tweet 140 characters including any URLS and user names. Can be about anything you want it to be about NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  20. 20. The Language of Twitter The @ Mention / Reply @username – designates who you want to mention or talk directly to in a tweet. Starting the tweet with a user name is only visible to the user and any followers you have in common. Also known as a mention when people use your username in a tweet DM – Direct Message – a private tweet to a @follower @follower must be following you back to send a DM NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  21. 21. The Language of Twitter RT – The retweet Retweeting is simply forwarding a message or content along to your followers - sharing Retweets can be done at Twitter.com using the Retweet action icon (using this format does not allow any customization of the message.) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  22. 22. The Language of Twitter # Hashtag Placing # before any word creates an automatic search stream link for the term Easy aggregator of information Assist in following a conference, seminar, or topic. Multiple users can participate NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  23. 23. The Language of Twitter Favorite Trends Lists What is popular Manage and group your followers See what lists you appear on. Find new followers on others lists Save any tweet to reference it later. Great for coming back to great content Join in the conversation and get greater exposure NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  24. 24. How to Grow a Following Follow people of like interests Use Twitter Search Try to locate key influencers in your area / field Don’t follow people who haven’t tweeted in a while Follow in chunks of 70-100 people Follow people in the “lists” of influencers When you follow people you will see their tweets NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  25. 25. How to Grow a Following WeFollow http://wefollow.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  26. 26. How to Grow a Following Twitter Advanced Search http://search.twitter.com/advanced NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  27. 27. How to Grow a Following Start Tweeting NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  28. 28. How to Tweet NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  29. 29. How to Tweet Share posts from others you enjoy – Retweet Share content you create 80/20 rule – Share relevant content before you sell NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  30. 30. How to Tweet If Content is King, Conversation is Queen Respond when you’re mentioned Jump in to the conversation Ask questions It’s just talking to people NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  31. 31. How to Tweet Questions Links Activities / with media is preferred Pictures Posts you like Posts you create Events / Sales / Offers Tips for your industry NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  32. 32. How to Tweet: Bad Example NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  33. 33. How to Tweet: Good Example NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  34. 34. How to Tweet Unlike Facebook, as long as you’re not promoting or selling, tweeting a lot is usually embraced. Quick bites of information are engaging and add to the conversation. 10+ times per day (as long as you’re not selling) Be ENGAGING Okay to share same info 2-4 times at different times of the day NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  35. 35. Three Twitter Tools  Manageflitter.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  36. 36. Three Twitter Tools  ManageFlitter Tweetdeck / Hootsuite NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  37. 37. Three Twitter Tools Tweetdeck.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  38. 38. Three Twitter Tools Hootsuite.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  39. 39. Three Twitter Tools  WeFollow.com Tweetdeck / Hootsuite Tweet Binder NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  40. 40. Three Twitter Tools TweetBinder.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  41. 41. LinkedIn The Professional’s Social Network NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  42. 42. The Big 5 1 BILLION ACCOUNTS 600 M users 220 M users 200 M users 70 M users NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  43. 43. LinkedIn What’s it all about •PROFESSIONAL •Resume •Connections •Referrals NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  44. 44. LinkedIn Why you need to be there •PROFESSIONAL •Business to business connections •Search engine gold •Referrals and leads •Wealth of Information •Career Advancement NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  45. 45. LinkedIn When, what, how? •PROFESSIONAL •Complete and keep profile up to date •Occasional status updates •Make connections •Respond to inMail NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  46. 46. LinkedIn The Professionals Network If you’re a business professional and you don’t have a powerful LinkedIn presence, you are missing valuable opportunities. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  47. 47. LinkedIn Build Your Foundation Complete your profile 100% A complete profile gives you a 40% greater chance of networking success NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  48. 48. LinkedIn Check List 1. Upload a professional image 2. Create a compelling headline 3. Current and at least two past positions 4. Complete the summary section of your profile 5. Complete the specialties section of your profile NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  49. 49. LinkedIn Check List 6. Seek “Recommendations” 7. Complete the “Interests” and “Groups and Associations sections 8. Add “Volunteer and Community” involvement 9. Add “Skills & Expertise” for being endorsed 10. Join relevant groups NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  50. 50. LinkedIn A Look at the Site Home Profile Network Jobs Interests NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  51. 51. LinkedIn Build your “Connections” NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  52. 52. LinkedIn Build your “Connections” Import from email, find business colleagues, school alumni, and suggested people you may know NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  53. 53. LinkedIn Build your “Connections” • • • • Browse connections of your immediate network Advanced Search to find people Join Groups that your target market joins Watch your networks connections NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  54. 54. LinkedIn Groups • • Join relevant groups to connect and learn Create public or private groups to connect and collaborate NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  55. 55. LinkedIn 5 LinkedIn “Tips” 1. 2. 3. 4. Think key words and SEO Edit your public LinkedIn URL Add “media content” Add Your LinkedIn Profile to • Web • Biz Card • Other Professional Content 5. Make your profile public NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  56. 56. LinkedIn Going Pro NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  57. 57. Contact Info mayhem@nectarmedia.co http://nectartastingroom.com http://spokanewinemagazine.com http://nectarmedia.co @nectarmedia Facebook.com/NectarMedia YouTube.com/NectarMedia

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