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Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
Facebook Marketing for Business
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Facebook Marketing for Business

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How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.

How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.

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  • 1. Facebook Marketing Strategies NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 2. November 2009 Now Wine consumer with a vision Three businesses Unknown in wine blogging community Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country 0 page views per month 20,000 page views per month 0 Facebook fans 5000 Facebook fans 0 Twitter followers 11000 Twitter followers 0 Linkedin Connections 3000 local Linkedin Connections 0 YouTube Videos 160 Videos (15,000 views) 0 Blog posts 500 posts from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co The Story
  • 3. The Storyfrom click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •5 Wineries 40 Wines 1 Location •Co-op business model •Event facility (3000 sq ft) •Future expansion •Voted “Best new biz in 2011” •Featured in Alaska Airlines Magazine and on MSNBC.com
  • 4. from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Author •Seminar Leader •Consultant •Build affordable template based web sites •Manage businesses online content The Story
  • 5. Your Goals Direct Your Strategy Vineyards looking for high yield cost efficient fruit are planted much differently than vineyards that are looking for low yield concentrated, flavorful and more costly fruit. 1. Monitor and protect brand identity 2. Connect with industry 3. Monitor industry mentions and customer sentiment 4. Share industry information (become a resource) 5. Build awareness of topic, passion or product 6. Customer service 7. Drive traffic to content 8. Build customer relationships 9. Build expertise or professional status 10. Monitor competitors NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 6. Today’s Agenda 1. What is Facebook? 2. Understanding Timeline & Edgerank 3. Engagement – What, When How? 4. Optimizing Your Timeline • Recent changes • Cover photo (and other branding) • Apps (Applications) • Timeline • Feature Content • User Interaction 5. Three Fabulous Facebook Finds 6. Five No Brainers You’re Probably Not Doing NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
  • 7. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co The Big 6 1 .2 BILLION ACCOUNTS 600 M users 200 M users 220 M users 150 M users 70 M users INSTAGRAM
  • 8. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co The Big 6 210 mins
  • 9. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook What’s it all about •PEOPLE •Engagement •Extension of brand personality •Extension of in store experience •18-44 age •60% female
  • 10. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook Why you need to be there •PEOPLE •2/3 of Americans on FB •50% of them every day •Brand awareness •Top of mind •Business to consumer connections
  • 11. How much is a fan worth? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 12. Referrals Organic Engagement Facebook Advertising Grow a page “like me” NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 13. Engage Building brand ambassadors through referrals advertising and engagement
  • 14. Like -vs- Friend Setting up Fan Page Understanding the Facebook “Top News / Most Recent” Basic Uses Building Your Base What to Post How Often to Post Engage Growing brand ambassadors through referrals, advertising and engaging content NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 15. Businesses that have “Friend” pages are in violation of Facebook terms of use Your “Friend” page runs the risk of being shut down Maximum “Friends” is 5000 Cannot use FB ads or analytics for “Friend” pages Cannot use FBML for “Friend” pages Engage Like versus Friend https://www.facebook.com/pages/create.php?migrate NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 16. 1. 2. Engage Setting up a business page NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 17. Engage Understanding Facebook Algorithm NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 18. Top Stories It is the default when someone clicks home in Facebook It is not real time Shows the pages and friends you have recently engaged with Shows popular content among your friends and pages No engagement means not in the feed Engage Understanding Facebook Algorithm (Top Stories) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 19. Recent Stories Real time stream of friends and liked page activity Something posted 4 hours ago will only be seen by those online within that immediate window Engage Understanding Facebook Algorithm (Recent Stories) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 20. Engage Understanding Facebook Algorithm A brand that does not focus on engaging and consistent content gets lost among the thousands of posts that Facebook can serve to its audience NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 21. Declining Reach NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 22. What Do You Do Now? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 1. Deal with the new reality. 2. Diversify your social strategy 3. Be intentional and strategic with Facebook activity 4. Boost posts and occasional Facebook ads
  • 23. 10 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 24. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 1 Be Consistent 1 – 3 posts per day that are diverse in content type (pictures, text only, links, video). Make sure the balance of your posts are value add and engaging before selling.
  • 25. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 2 Time of Day Look at your Facebook Insights for information of when your fans are online. In generalities 8-10am, 2-3pm, and 7-9pm are the highest traffic times.
  • 26. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 3 Shorter Character Counts Keep your posts under 80 characters. Facebook studies show that the most interacted with posts are ones that are 40-60 characters.
  • 27. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 4 Include Calls to Action Facebook users will respond to your call to action. Ask for feedback (market research), ask for interaction, be entertaining.
  • 28. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 5 Change your Cover Photo The cover photo is a large piece of real estate and now shows up in newsfeeds and when people hover over your brand name. Best practices say to change this monthly and use the real estate for calls to action.
  • 29. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 Interact with Your Own Posts Two things here. 1) respond and interact with the people who comment on your posts. 2) Use Facebook as yourself to like your own post. Both increase organic growth opportunity
  • 30. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 7 Use Facebook Advertising The reality of the world we live in is that Facebook reach will only be broad with the use of Boosted Posts and Advertising. The cost is minimal and the reach is to the audience you want.
  • 31. 8 Ways to Get Noticed in a Facebook Feed NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 8 Add Value Before Selling Incorporate the practice of give, give give, sell or jab, jab, jab, right hook. Your content should be 70% engagement, 20% sharing, and 10% selling.
  • 32. 1. Quotes 2. Answers to Frequently Asked Questions 3. Did You Know Trivia 4. Pictures of your business 5. Questions of the Day (great research) 6. Video 7. Links to things you like 8. Promoting local events 9. Your blog posts 10. Sales or Events Engage What to post NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 33. Timeline for Business Brands NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 34. Cover Photo and Other Branding 850 x 315 pixel banner 180x180 pixel profile pic •The profile picture has been moved up into the cover photo •The like, following, message boxes have been moved on top of the cover photo. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 35. Page Layout Single Column Layout •Huge improvement with a single column layout •Creating highlighted posts with large two column images is not available Image Sizing •Timeline Photos (504×504) – Recommended upload size is 1200×1200 •Mobile Photos (618×618) •Shared Links •Newsfeed: 470x246px If image is smaller than this size, it will render as a square thumbnail •Timeline: 484x252px •Mobile: 560×292 NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 36. Page Layout Left Column Information •Reviews •About •Map •Photos •Posts by others •Third Party Apps NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 37. Activity •The place to see your direct messages, page notifications and watch other pages to see how your page performs against their growth NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 38. Insights NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 39. Insights Week at a Glance •New page views •Weekly page reach •Notifications (likes, comments) •Messages TIP – Hover over the notifications and messages to see what they are NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 40. Featured Content Showcase content •Pin – pins content on the top left of the timeline for 7 days Any images larger than 403x403 will be cropped to center of image. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 41. Featured Content •Milestone – tell your brand story Milestone images are 843 x 403 max and are centered on page. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 42. WooBox.com Three Fabulous Facebook Finds Three great tools for Facebook Success Woobox is a suite of tools that can help connect your Facebook fans with your other social networks (Twiiter, You Tube, Flicker). The application also offers cool interactive photo sharing, slide shows, music, PDF files and a host of other advanced features. Woobox offers nine free applications along with pro and premium services for the more advanced user. At the minimum you can connect your Twitter and YouTube accounts to Facebook tabs for free! NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 43. Shortstack.com Three Fabulous Facebook Finds Three great tools for Facebook Success Create deals build sign up forms, host contests, build custom pages and more NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 44. Shopify on Facebook https://apps.shopify.com/facebook-store Three Fabulous Facebook Finds Three great tools for Facebook Success Build a shopping cart for your products and services and turn your Facebook page into an opportunity for revenue. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 45. NO BRAINERS That will make an immediate impact
  • 46. 5 No Brainers Add your social media contacts to: Web Site Email Business Card NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 47. Get your Facebook Vanity URL Easier to communicate Better search returns Branding 5 No Brainers http://www.facebook.com/username NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 48. Add a Facebook Badge to your Website Drive likes Create engagement 5 No Brainers http://www.facebook.com/badges/page.php NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 49. Respond to everyone Never let a mention or post go un-noticed Say thank you Be the last person to comment on a Facebook conversation 5 No Brainers NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 50. Post Content If you’re committed to this there should always be something new to talk about Content is king; conversation is queen Empty sites are like out of date web sites, unreturned phone calls, unresponsive representatives, and empty promises 5 No Brainers NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 51. QQ&&AA NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 52. mayhem@nectarmedia.co http://nectartastingroom.com http://spokanewinemagazine.com http://nectarmedia.co @nectarmedia SlideShare.net/NectarMedia Facebook.com/NectarMedia YouTube.com/NectarMedia Contact Info

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