Your Number One
Online Priority:
Your Website
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | m...
November 2009 Now
Wine consumer with a vision Two businesses
Unknown in wine blogging
community
Ranked in top 25 for traff...
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmed...
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmed...
The Consumer Shift
Your Online Strategy
The Six Essentials of Web Traffic
Is Blogging for You?
SERP | SEO | SEM
What...
The Sales Process
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Custome...
New World Marketing Flow
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
...
SEARCH
Content is king and being found is critical. 91% of
all online transactions begin with search and
nearly 1/2 of all...
Content is KING, Search
looks for content.
“Having a web site is no
longer the solution.
Your web site is the only
cont...
Direct Traffic 20-30%
Search Engine 35-40%
Referral Traffic 20-30%
Where does your web traffic come from?
“If you are n...
Your Number One Online Priority
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarme...
Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@necta...
Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@necta...
Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@necta...
Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@necta...
Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@necta...
Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@necta...
Conversion Strategies
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Wha...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Express opinions
•Market or promote
•Help people
•Answer questions
•Promote events
•Sales tool
•Establish expertise
•Conn...
Why blog?
Companies that blog
have 55% more website
visitors
Companies that publish
1 -2 new blog posts a
month generate 7...
Traffic, Links, Indexed Content
Source: HubSpot, http://bit.ly/fTFsKg
Why blog?
NectarMedia | Nectar Tasting Room | Spoka...
Source: HubSpot, http://bit.ly/fTFsKg
Why blog?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia |...
Content is KING
•Content has so much positive upside
•SERP (Search Engine Results Page)
•SEO (Search Engine Optimization)
...
THINK SEO
•KEYWORDS KEYWORDS KEYWORDS
•Title
•First Paragraph
•Link titles
•Image titles
•Video titles
•Tags
•SEO plug ins...
What is Next?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Text (BLOG)
•Brand Consi...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
FREE
•Google Alerts
•Soci...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Who is on your site
•Wha...
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
What Next?
Think Mobile
•...
mayhem@nectarmedia.co
http://nectartastingroom.com
http://spokanewinemagazine.com
http://nectarmedia.co
@nectarmedia
Faceb...
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Cascadia Your Number One Online Priority

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Cascadia Conference 2014

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Cascadia Your Number One Online Priority

  1. 1. Your Number One Online Priority: Your Website NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  2. 2. November 2009 Now Wine consumer with a vision Two businesses Unknown in wine blogging community Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country 0 page views per month Close to 20,000 page views per month 0 Facebook fans 5000 Facebook fans 0 LinkedIn connections 3200 local connections 0 Twitter followers 11500 Twitter followers 0 YouTube Videos 160 Videos (20,000 views) 0 Blog posts 500 posts The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  3. 3. The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •5 Wineries 40 Wines 1 Location •Co-op business model •Event facility (3000 sq ft) •Future expansion •Voted “Best new biz in 2011” •Featured in Alaska Airlines Magazine and on MSNBC.com
  4. 4. The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Author •Seminar Leader •Consultant •Build affordable template based web sites •Manage businesses online content
  5. 5. The Consumer Shift Your Online Strategy The Six Essentials of Web Traffic Is Blogging for You? SERP | SEO | SEM What You Need to Do Now NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Today’s Agenda
  6. 6. The Sales Process NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Customer has a need Customer searches need Is your content found? Yes No Part of the choice Customer asks friends Social media influence Traditional media influence
  7. 7. New World Marketing Flow NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Customer Makes Purchase
  8. 8. SEARCH Content is king and being found is critical. 91% of all online transactions begin with search and nearly 1/2 of all local searches are performed with a SMART PHONE RELATIONSHIPS Relationships have always been critical to business success. With over 85% of all adult Americans online, your relationships can scale much more broad COMMUNICATION CULTURE SHIFT Referrals come from word of mouth. Social media is word of mouth on steroids. People who like a brand on Facebook are 51% more likely to buy (67% on Twitter) The Consumer Shift NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  9. 9. Content is KING, Search looks for content. “Having a web site is no longer the solution. Your web site is the only content you own. Think SEO / SEM Focus on conversion Mobile Friendly “Social media is an ingredient, not the recipe.” Jay Baher Your Number One Online Priority NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  10. 10. Direct Traffic 20-30% Search Engine 35-40% Referral Traffic 20-30% Where does your web traffic come from? “If you are not a content creator / curator and are not part of the social revolution, you are giving business to those that are.” ~ Josh Wade Your Number One Online Priority NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  11. 11. Your Number One Online Priority NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  12. 12. Six Essentials to More Web Traffic NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co CONTENT •Keywords •Metadata •Pictures/Vids
  13. 13. Six Essentials to More Web Traffic NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co CONTENT •Keywords •Metadata •Pictures/Vids FEATURED •Guest blog •Easy Linkbacks •Added content •Reciprocity
  14. 14. Six Essentials to More Web Traffic NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co CONTENT •Keywords •Metadata •Pictures/Vids FEATURED •Guest blog •Easy Linkbacks •Added content •Reciprocity SPONSORED •Pay to play •Partnerships •Don’t give it all away…linkback
  15. 15. Six Essentials to More Web Traffic NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co CONTENT •Keywords •Metadata •Pictures/Vids FEATURED •Guest blog •Easy Linkbacks •Added content •Reciprocity SPONSORED •Pay to play •Partnerships •Don’t give it all away…linkback AFFILIATE •Fee based cross promotion •Great revenue and SEO source
  16. 16. Six Essentials to More Web Traffic NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co CONTENT •Keywords •Metadata •Pictures/Vids FEATURED •Guest blog •Easy Linkbacks •Added content •Reciprocity SPONSORED •Pay to play •Partnerships •Don’t give it all away…linkback AFFILIATE •Fee based cross promotion •Great revenue and SEO source PAID •Google ads •Facebook ads •PPC
  17. 17. Six Essentials to More Web Traffic NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co CONTENT •Keywords •Metadata •Pictures/Vids FEATURED •Guest blog •Easy Linkbacks •Added content •Reciprocity SPONSORED •Pay to play •Partnerships •Don’t give it all away…linkback AFFILIATE •Fee based cross promotion •Great revenue and SEO source PAID •Google ads •Facebook ads •PPC SOCIAL •Social networks •Don’t neglect email mktg
  18. 18. Conversion Strategies NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co What is your call to action once someone is on the site Visitors – 100% Deeper visit to site – 60% Offer value – collect email 10-20% Offer value – sign up newsletter 7-10% Offer value – purchase product 2-5%
  19. 19. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  20. 20. •Express opinions •Market or promote •Help people •Answer questions •Promote events •Sales tool •Establish expertise •Connect with people •Stay current on topic •Update family / friends •Make money •Be creative / have fun Why blog? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  21. 21. Why blog? Companies that blog have 55% more website visitors Companies that publish 1 -2 new blog posts a month generate 70% more leads than ones without a blog NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  22. 22. Traffic, Links, Indexed Content Source: HubSpot, http://bit.ly/fTFsKg Why blog? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  23. 23. Source: HubSpot, http://bit.ly/fTFsKg Why blog? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  24. 24. Content is KING •Content has so much positive upside •SERP (Search Engine Results Page) •SEO (Search Engine Optimization) •SEM (Search Engine Marketing) •Establish expertise •Repeat visits •Trust SERP | SEO | SEM NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  25. 25. THINK SEO •KEYWORDS KEYWORDS KEYWORDS •Title •First Paragraph •Link titles •Image titles •Video titles •Tags •SEO plug ins NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co SERP | SEO | SEM
  26. 26. What is Next? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  27. 27. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Text (BLOG) •Brand Consistency •Images •Video •Audio •Content Marketing Optimize your Brand Online Take Control of Your SERP What is Next?
  28. 28. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co FREE •Google Alerts •SocialMention.com •Mention.net Monitor Mentions Listen and respond IN DEPTH •TrackUR.com What is Next?
  29. 29. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Who is on your site •What pages do they visit •How long do they stay •What referral sources are popular •DATA Use Google Analytics What is Next?
  30. 30. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co What Next? Think Mobile •½ of all local searches are performed with a smart phone •Mobile landing page •Responsive design •Use analytic data
  31. 31. mayhem@nectarmedia.co http://nectartastingroom.com http://spokanewinemagazine.com http://nectarmedia.co @nectarmedia Facebook.com/NectarMedia YouTube.com/NectarMedia Contact Info
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