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This is the presentation delivered by Vanessa Newlands at the Breaking the Cycle of Child Poverty conference in Redcar & Cleveland in January 2012.

This is the presentation delivered by Vanessa Newlands at the Breaking the Cycle of Child Poverty conference in Redcar & Cleveland in January 2012.

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  • 1. Pathways to Prospects Work Focussed Services in Redcar and Cleveland (Child Poverty Pilot)
  • 2. Pathways to Prospects defined
    • A joint pilot between Jobcentre Plus and Children’s Centres from January 2009 to March 2011, that provided:
    • A full time Jobcentre Plus Advisor based within one Children’s Centre in each locality
    • An enhanced package of support around training and employment
    • Redcar and Cleveland were 1 of only 10 local authorities to be successful in bidding for the pilot
  • 3. Aim of the project
    • To reduce child poverty by engaging parents in labour market related activity in order to move them closer to employment
    • Successful integration of Jobcentre Plus Advisors into Children’s Centres
    • The target audience was parents of children under 5 living in workless households and parents in coupled relationships where only one parent was working
  • 4. Background to the Bid
    • Established history of positive joint working with Jobcentre Plus
    • Excellent working relationships with other partners
    • Established Children’s Centre volunteer programme
    • Children’s Centre Assistant model
  • 5. Relevance of the pilot for Redcar and Cleveland
    • In 2007 Redcar & Cleveland ranked 50 out of 354 Local Authorities on the multiple deprivation index.
    Grangetown Pilot Children in families reliant on workless benefits 58% East Cleveland Pilot Children in families reliant on workless benefits 37% Redcar Pilot Children in families reliant on workless benefits 38%
  • 6. Key Activities
    • Engagement and confidence building activities
    • Provision of a broad range of training both accredited and non accredited to develop work based skills and encourage aspiration
    • Volunteering opportunities
    • Employment support
    • Financial support
  • 7.
    • CRB clearances
    • IT !
  • 8. Key Outcomes
    • 708 parents engaged in the pilot across 3 children’s centres
    • 621 parents accessed both accredited and non accredited training
    • 227 parents achieved vocational qualifications
    • 205 parents started work
    • 188 parents engaged in volunteering activity
    • 9 parents into self employment
  • 9. Key Outcomes continued
    • Effective engagement of the Jobcentre Plus target group
    • Access to partners of claimants – previously not accessed by Jobcentre Plus
    • Take up of service by those at threat of redundancy
    • Qualitative evidence of increased confidence and aspiration of parents/carers
    • Sustained attendance on training courses and course progression
  • 10. Critical success factors
    • Communication
    • Shared commitment and vision
    • Effective use of positive relationships established with Parents/Children’s Centre team
    • Recognition of individual parent’s needs (a journey)
    • Holistic approach
    • Collaborative partnership working with broad range of agencies eg training and employment providers, LEGI, CAB, Credit Unions, Voluntary sector
    • Integrated service delivery
    • (Very) Flexible attitudes of Jobcentre Plus Advisors and partners
    • Designated member of Children’s Centre staff to support Jobcentre Plus Advisor
  • 11.
    • Additional knowledge and skills of both Jobcentre Plus staff and Children’s Centre staff
    • Significant aspirational shift of parents towards employment
    • Integrated service delivery
    Key Learning
  • 12.
    • Jobcentre Plus Advisors in Children’s Centres extended to March 2012 but with new remit
    • Continuation of Children’s Centre support – development of Training and Employment Champion role
    • Promotion of Money Tree Credit Union
    • Illegal Money Lending – staff awareness and support for families
    • Fuel poverty workshops for staff
    • Financial workshops for families
    Beyond Pathways
  • 13.
    • Continue to build on the good practice developed through the Pathways pilot
    • Locally the Wise Group has secured the Department for Work and Pensions contract to provide training and employment support to families with multiple problems.
    • “ Family Wise” is based on the successful Pathways to Prospects model and will have Family Coaches co located within Children’s Centres alongside Family Support teams
    • Work collectively to implement the Child Poverty strategy for Redcar and Cleveland
    Looking Forward
  • 14.
    • The reduction of Child Poverty is a collective responsibility.
    • Individually the efforts of any one agency can only provide a drop in the ocean
    • However, together, they contribute to an ocean
    Collaborative partnerships are key to reducing child poverty
  • 15.
    • Work-Focused Services in Children’s Centres Pilot: Final Report
    • Rachel Marangozov and Helen Stevens
    • http://research.dwp.gov.uk/asd/asd5/rrs-index.asp
    • A report of research carried out by the Institute for Employment Studies on behalf of the Department for Work and Pensions