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Vodafone Dude :)

Vodafone Dude :)

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Webstock  Bob Rapp Webstock Bob Rapp Presentation Transcript

  • THE CONTRADICTIONS OF SOCIAL MEDIA
    • Bob Rapp, Head of Communities at Vodafone
  • THE PAST
    • One-to-Many Communications
    THE PRESENT Cross-casting
  • THE PAST
    • One-to-Many Communications
  • http://www.flickr.com/photos/pinkmoose/2781111584/
  • http://www.flickr.com/photos/aaronescobar/2170448724/
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    • One-to-Many Communications
    THE PRESENT Cross-casting
  • http://www.flickr.com/photos/jurvetson/916142/ The Explosion of the Internet and Media Channels
  • http://en.wikipedia.org/wiki/Internet_censorship & Reporters Without Borders
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  • … At the same time it’s getting increasingly difficult to reach consumers through mass media 1960s: Mass media matures 2000s: Mass media seize to exist TV channels per home: 5.7 Radio stations: 4,400 Magazine titles: 8,400 TV channels per home: 82.4 Radio stations: 13,500 Magazine titles: 17,300 Pages indexed by Google: 1 trillion Internet broadcast stations: 25,000+
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  • Social media /ˈsəʊ.ʃəlˈmiː.di.ə/ , n. 1. media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. 2. supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues ( many to many ). 3. supports the democratization of knowledge and information, transforming people from content consumers into content producers. http://en.wikipedia.org/wiki/Social_media
  • Social media /ˈsəʊ.ʃəlˈmiː.di.ə/ , n. 1. media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. 2. supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues ( many to many ). 3. supports the democratization of knowledge and information, transforming people from content consumers into content producers. http://en.wikipedia.org/wiki/Social_media
  • = CROSS-CASTING
  • CROSS-CASTING POWERS THE WAY DECISIONS ARE MADE
    • Here comes a new generation
  • http://www.flickr.com/photos/juhansonin/1778188040/sizes/l/ Didn’t u see mah tweets? Itz Ninja, nor pirates!
  • REMEMBER, WITH GREAT POWER, COMES GREAT RESPONSIBILITIES
  • THE INTERNET NEVER HURTS. IT’S VIRTUAL . REALLY ?
  • Isaac Asimov’s First Law of Robotics A robot may not injure a human being , or, through inaction, allow a human being to come to harm. http://www.flickr.com/photos/striatic/1276095/
  • THE GOOD THE EVIL
  • THE GOOD
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  • THE EVIL
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  • What do these women have in common ?
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  • CROSS-CASTING = POWER + RESPONSIBILITY
    • In sum,
  • When there are People
  • http://www.flickr.com/photos/jurvetson/2487910168/
  • There are Laws and Order
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  • Code of Ethics for the People
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  • Codes of Order for Technologies
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  • Codes of Ethics for Social Media?
  • http://tjcnyc.files.wordpress.com/2008/08/social_mess_big.jpg
  • It’s messy. But we can try Today .
  • Do no evil
  • Be Honest
  • Don’t Hide
  • Walk Softly on Earth
  • How are we doing ?
  • World’s largest mobile operator by revenues >315m customers around the world Total communications strategy
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  • Open API
  • Can we do better ?
  • Bob Rapp [email_address] [email_address] [email_address] [email_address] +44.7825111999 @bobrapp