THE CONTRADICTIONS OF SOCIAL MEDIA Bob Rapp, Head of Communities at Vodafone

Bob Rapp, Head of Communities at Vodafone

THE PAST One-to-Many Communications THE PRESENT Cross-casting

One-to-Many Communications

THE PAST One-to-Many Communications

One-to-Many Communications

http://www.flickr.com/photos/pinkmoose/2781111584/

http://www.flickr.com/photos/aaronescobar/2170448724/

One-to-Many Communications THE PRESENT Cross-casting

One-to-Many Communications

http://www.flickr.com/photos/jurvetson/916142/ The Explosion of the Internet and Media Channels

http://en.wikipedia.org/wiki/Internet_censorship & Reporters Without Borders

… At the same time it’s getting increasingly difficult to reach consumers through mass media 1960s: Mass media matures 2000s: Mass media seize to exist TV channels per home: 5.7 Radio stations: 4,400 Magazine titles: 8,400 TV channels per home: 82.4 Radio stations: 13,500 Magazine titles: 17,300 Pages indexed by Google: 1 trillion Internet broadcast stations: 25,000+

Social media /ˈsəʊ.ʃəlˈmiː.di.ə/ , n. 1. media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. 2. supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues ( many to many ). 3. supports the democratization of knowledge and information, transforming people from content consumers into content producers. http://en.wikipedia.org/wiki/Social_media

Social media /ˈsəʊ.ʃəlˈmiː.di.ə/ , n. 1. media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. 2. supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues ( many to many ). 3. supports the democratization of knowledge and information, transforming people from content consumers into content producers. http://en.wikipedia.org/wiki/Social_media

= CROSS-CASTING

CROSS-CASTING POWERS THE WAY DECISIONS ARE MADE Here comes a new generation

Here comes a new generation

http://www.flickr.com/photos/juhansonin/1778188040/sizes/l/ Didn’t u see mah tweets? Itz Ninja, nor pirates!

REMEMBER, WITH GREAT POWER, COMES GREAT RESPONSIBILITIES

THE INTERNET NEVER HURTS. IT’S VIRTUAL . REALLY ?

Isaac Asimov’s First Law of Robotics A robot may not injure a human being , or, through inaction, allow a human being to come to harm. http://www.flickr.com/photos/striatic/1276095/

THE GOOD THE EVIL

THE GOOD

THE EVIL

What do these women have in common ?

CROSS-CASTING = POWER + RESPONSIBILITY In sum,

In sum,

When there are People

http://www.flickr.com/photos/jurvetson/2487910168/

There are Laws and Order

Code of Ethics for the People

Codes of Order for Technologies

Codes of Ethics for Social Media?

http://tjcnyc.files.wordpress.com/2008/08/social_mess_big.jpg

It’s messy. But we can try Today .

Do no evil

Be Honest

Don’t Hide

Walk Softly on Earth

How are we doing ?

World’s largest mobile operator by revenues >315m customers around the world Total communications strategy

Open API

Can we do better ?

Bob Rapp [email_address] [email_address] [email_address] [email_address] +44.7825111999 @bobrapp