Big Talk From Small Libraries: Small Information Campaign Gets Big Numbers at the Polls
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Big Talk From Small Libraries: Small Information Campaign Gets Big Numbers at the Polls

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Presented by Melissa Gardner, Director & Katrina Arnold, Trustee, Broadview Public Library District (IL) on March 13, 2013 as part of the Big Talk From Small Libraries Conference.

Presented by Melissa Gardner, Director & Katrina Arnold, Trustee, Broadview Public Library District (IL) on March 13, 2013 as part of the Big Talk From Small Libraries Conference.

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Big Talk From Small Libraries: Small Information Campaign Gets Big Numbers at the Polls Big Talk From Small Libraries: Small Information Campaign Gets Big Numbers at the Polls Presentation Transcript

  • Big Talk from Small Libraries Small Information Campaign Gets Big Numbers at the Polls Katrina Arnold Melissa Gardner
  •  Western suburb 5 miles from Chicago 8,000 residents 75% African American 10+ Libraries within 5 miles of us Member of SWAN (shared ILS consortium with 80 members) Collection 60,000 Circulation 90,000 Staff FTE 12 16,000 Sq Ft Building
  • Circulation 120,000 100,000Program Attendance Computer Use 80,000700 Circulation 20,000600 15,000500 60,000 10,000400 Circulation- 5,000300 Adult Adult (19.1) 0200 40,000100 Childre Circulation- 0 n Youth 20,000 (19.2) Computer Use WIFI Use 0
  •  Need of cosmetic changes. Difficult to upgrade technology. Systems have surpassed age limit. Underutilized basement space. No quiet areas or study rooms Inadequate staff space. Overcrowded tall shelves. Small youth and teen spaces. Outdated and falling apart furniture. Needed ADA improvements.
  • The Spark  New administration  Financially viable  Aging facilities  Increased use  Community input
  • Planning Survey Mission/Vision Strategic Plan State GrantCitizens Input Committee
  • The Broadview Public LibraryDistrict reaches out to thecommunity and enrichespeople’s lives by meeting andexceeding their expectationsfor library service.Mission
  • The Broadview Public LibraryDistrict: Is a center of community pride. Brings people together. Inspires and empowers their lives. Provides welcoming, dependable state of the art services.Vision
  •  Town Hall Meetings Building Program Preliminary designs Facility Assessment Financial Plan Environmental Assessment ADA EvaluationState Grant/CIC Committee
  • Library Construction Grant
  • Publicity Q+A Website Facebook Flyers Mailings Newsletter Newspaper Billboard
  •  General Information Financials Facility Scenarios Administration Contact Informationhttp://www.broadviewlibrary.org/uploaded_bvlib/Q+A.pdf
  • Website + Facebok
  • Mailing
  • Newsletters
  • Other Publicity
  • Door to Door Organizing The Team Etiquette Script Publicity
  • Flyers
  • My name is ________________________, I am a (Trustee/Executive Director) ofthe Broadview Public Library. I/We are out today leaving information for theresidents regarding our plans to modernize our library.Take a look at the information I/we have left for you, if you have any additionalquestions you can visit our website or call the library and speak to the ExecutiveDirector; the contact information is found on the flyer.”If the ask what our plans are you can say:“The plan includes:Upgrade to major equipment that has exceed their useful life.Bringing the library up to current fire codes and the Latest ADA (American DisabilityAct) building requirementsExpanding the current building so that we can house ao New teen areao New quiet study roomso Larger children’s areao State of the art public meeting rooms”If ask how we plan to accomplish modernizing the library:“In order to accomplish the plan, we will be asking residents to approve areferendum in November 2012. The referendum will be asking property owners toinvest in the expansion by incurring and increase in their property tax bill of $5 permonth or $60 a year for the next 20 years. The library is contributing $2.5 millionand is applying for grants to help offset some of the cost.”Door to Door
  •  Palm Card Script Not supported by LibraryBy Location Beverly Center (10%)  Precinct 81 Broadview Library (60%)  Precinct 104 Roosevelt School (15%)  Precinct 5  Precinct 44  Precinct 86 Schroeder Park (5%)  Precinct 33  Precinct 77 Village Hall (75%)  Precinct 33  Precinct 38
  • Results Referendum PartyThanking the Public Success
  • Statistics120100 80 Vote 60 % at polls 40 % door-to-door 20 0 1 2 3 4 5 6 7Results
  • Executive Director Treasurer Melissa Gardner Facilities Committee Chair mgardner@broadviewlibrary. Katrina Arnold org katrinaarnold@comcast.net (708) 345-1325 x 20Broadview Public Library Districtwww.broadviewlibrary.org