NCompass Live: The Best of ALA 2011: ...according to Mary Jo


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Tune in to hear about the best speakers, programs and events of the 2011 ALA Annual Conference held last month in New Orleans. Learn what the Hot Topics of the conference were, how these issues relate to Nebraskans, and how we can address these issues in our libraries. Mary Jo Ryan, Nebraska Library Commission.
NCompass Live - July 6, 2011.

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  • Show curriculum at
  • ALA PR Assembly plans PR Forum each year
  • First met him at NLA in GI…focus on mobile aps
  • NCompass Live: The Best of ALA 2011: ...according to Mary Jo

    1. 1. The Best of ALA Annual Conference<br />…according to Mary Jo<br />
    2. 2. Gates Foundation Preconference:Public Access Technology Community<br />Forum for NTIA BTOP participants from 22 states to: <br />Share lessons learned<br />Discuss challenges<br />Expand public access<br />Continue innovation<br />Ensure sustainability<br />
    3. 3. Launch COSLA Peer and Expert Learning Community of Practice <br />Conference Calls…2-3 each month…hot topics<br />Collaboration Site…<br />Focus Sessions at COSLA meetings…case studies and facilitated discussions<br />BTOP Showcase at COSLA meetings…show and tell<br />
    4. 4. Share Marketing Materials<br />
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    10. 10. Public Access Technology Benchmark Initiative<br />Voluntary Adoption of public access benchmarks for library and local government partners to use to:<br />Assess quality of library public access technology services<br />Demonstrate the value of library public access technology services to people and communities<br />Motivate ongoing investment (local $, Gates $, etc.)<br />Create a dialog…like: “If we can do ___ with the resources we have now, we could do ___ with _____!”<br />
    11. 11. Benchmarks will be:<br />Aspirational...not status quo<br /> must be relevant to libraries of all sizes <br />Help all libraries recognize achievements <br />Provide a path for continuous improvement<br />Focus on the actual uses of technology Education<br /> Workforce development<br /> Access to court, health information, etc.<br />
    12. 12. Turning the Page 2.0 Preconference<br />
    13. 13. Free Advocacy Training from PLA<br /><ul><li>Develop leadership skills
    14. 14. Develop compelling library story
    15. 15. Build community partnerships
    16. 16. Enhance presentation skills
    17. 17. Seek public and private funding
    18. 18. Implement outreach strategies
    19. 19. This training addresses needs expressed in NE Library Commission CE Survey
    20. 20. Raise library profile
    21. 21. Raise $$</li></li></ul><li>
    22. 22. PR Forum“Going Mobile @ your library©” <br />
    23. 23. Joe Murphy<br /><br />Librarian at Yale University – Professional Speaker – Change Agent<br />identifying technology trends<br />encourage librarians to use emerging technologies (esp. smartphones) to engage customers in meaningful ways<br />sales now outnumbering those of PCs…85% own mobile<br />Examples of mobile apps. and how libraries use them in slideshow at: tp://<br />Photos at:<br />Resource List at: <br />!/pages/PR-Forum/260579593286, <br />click on Discussions in the left sidebar <br />
    24. 24. Plethora of PR Resources<br />
    25. 25. September is Library Card Sign-up<br />
    26. 26. ALA Campaign with Customer-oriented Website<br />
    27. 27. ALA Campaign—localize it with local teams<br />