NCompass Live: Marketing on the Edge
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NCompass Live: Marketing on the Edge

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From its billboard and poster campaign to its YouTube comedy series, Craighead County Jonesboro (AR) Public Library (CCJPL) takes an adventurous approach to increasing community awareness. Compelled ...

From its billboard and poster campaign to its YouTube comedy series, Craighead County Jonesboro (AR) Public Library (CCJPL) takes an adventurous approach to increasing community awareness. Compelled to change the perception of the library as an antiquated and boring institution, CCJPL produces aggressive, comedic promotional material that’s sure to inspire. We'll discuss strategy, getting buy-in, budgeting, the creative process, and community response. Join Ben Bizzle, Director of Technology at CCJPL, for an entertaining look at marketing on the edge.
NCompass Live - August 29, 2012
http://nlc.nebraska.gov/ncompasslive/

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NCompass Live: Marketing on the Edge Presentation Transcript

  • 1. Marketing on the Edge Better than this powerpoint
  • 2. Moments of Truth
  • 3. Billboard’s sure a lot bigger than computer screens…
  • 4. Somethingawful.com Motivational Politicalnotevenyourmom.org Obama 2012
  • 5. Other Billboards
  • 6. These are not the doubleJust sayin… entendres you’re looking for
  • 7. Sponsored byCraighead County Jonesboro Public Library www.libraryinjonesboro.org www.facebook.com/ccjpl www.twitter.com/ccjpl www.youtube.com/publiclibrary1