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From its billboard and poster campaign to its YouTube comedy series, Craighead County Jonesboro (AR) Public Library (CCJPL) takes an adventurous approach to increasing community awareness. Compelled to change the perception of the library as an antiquated and boring institution, CCJPL produces aggressive, comedic promotional material that’s sure to inspire. We'll discuss strategy, getting buy-in, budgeting, the creative process, and community response. Join Ben Bizzle, Director of Technology at CCJPL, for an entertaining look at marketing on the edge.
NCompass Live - August 29, 2012