NCompass Live: Hey Kids! Look What We've Got!: Effective Marketing to Tweens and Teens


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AC Book Presentation from NCompass Live, November 16, 2011.
With the library taking a much deeper look at marketing itself in order to bring in patrons, this program will look specifically at the Teens and Tweens of the community and present effective means of marketing to them. Since this is a traditionally under served population in the library, we will be looking at what the research has to say for marketing to this group, as well as our own experiences with marketing to Teens and Tweens. Presented by Jake Rundle, Hastings Public Library.

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NCompass Live: Hey Kids! Look What We've Got!: Effective Marketing to Tweens and Teens

  1. 1. Books don’t suck!And I’m cool enough to know it….
  2. 2. Matched by Ally Condie• View the Trailer• In Cassia’s society, all of your choices are made for you. Where you work, who you marry, what your kids look like….everything. So when she sees the wrong boy on the screen after her matching ceremony, the world begins to open up to her, and choices she never thought she had begin appearing in her life.• Look for the sequel
  3. 3. Fallen by Lauren Kate• Watch the Trailer• Past lives, Fallen Angels, and sexy teenagers all come together in this fantastical romp about teens at a boarding school where not everything is as it seems, and not everyone is who they seem to be.• Look for the sequel
  4. 4. Michael Vey: Prisoner of cell 25• See the Trailer• Michael: Just your normal kid with touretes syndrome. Except he can shoot electricity from his hands. Weird. Even weirder, so can the hot new cheerleader. Who are these people? Where did these powers come from?
  5. 5. Maze Runner by James Dashner• Watch the trailer• Thomas wakes up on an elevator, remembering only his name. Outside the doors is “the glade” surrounded by a maze that might lead to freedom. When a strange girl comes up the elevator the following day, questions and answers begin to push their way to the light of day. Can you navigate the maze?• Sequel teaser
  6. 6. Tangled by Carolyn Mackler• Told as four short stories, Tangled follows four teens who meet one summer while all vacationing in the Caribbean. Awkward Jena, Sexy Skye, Drunk ‘bro Dakota, and Emo Owen each tell what happened when they all met, and how their lives were affected.
  7. 7. Grimm Legacy by Polly Shulman• Watch the trailer• Liz gets a job at the New York Circulating materials repository. She LOVES it. But when very powerful object begin to go missing under her watch, it’s up to Liz to find the culprit, before all the blame lands on her.
  8. 8. The Card Turner by Louis Sachar• See the Trailer
  9. 9. Numbers by Rachel Ward• See the Trailer
  10. 10. Evermore by Alyson Noel• See the Trailer
  11. 11. Maybury Lens by Andrew Smith• See the Trailer
  12. 12. Vladimir Tod Series by Heather Brewer• Watch the trailer• School sucks, but it sucks even more when you’re a 13 year old vampire. Start with Eighth grade bites and then go on an read the adventures of Vladimir Tod all the way through high school.
  13. 13. Sweethearts by Sara Zarr• Socially awkward Cameron and Jennifer are besties from a young age. After Cam’s mysterious disappearance years before, Jen becomes Jenna, the queen bee and popular girl at school. When Cam returns, all bets are off.
  14. 14. Half Life of Planets by Franklin and Halpin• Lianna meets Hank at the hospital. He has an encyclopedic knowledge of music, but it’s because of his asperger’s Syndrome. Hank is also the first friend Lianna has made by not judging his “hotness factor” after swearing off boys for being called a “S)^t”