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NCompass Live: Broadband + Libraries = Community Growth

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NCompass Live - June 11, 2014 …

NCompass Live - June 11, 2014
http://nlc.nebraska.gov/ncompasslive/

Broadband is a foundation for economic opportunity, job creation, global competitiveness, attraction and retention of residents plus a better way of life for individuals, small businesses. As a result, small businesses, workers, and communities must have the broadband infrastructure, training tools to participate and compete in a changing economy. Libraries are and can play in key role in helping communities move forward.

The presentation will highlight relevant points from recent household and business surveys focused on broadband as well as resources available through the Nebraska Broadband Initiative. The Nebraska Broadband Initiative is funded through a grant to the Nebraska Public Service Commission. The Nebraska Information Technology Commission Community Council (NITC), University of Nebraska - Lincoln (UNL), Nebraska Department of Economic Development (DED) and the AIM Institute are cooperatively leading the effort to address the broadband planning needs of Nebraska’s communities.

Presenters: Connie Hancock, UNL Extension Educator and Charlotte Narjes, Special Projects Manager, UNL CARI - Center for Applied Rural Innovation.

Published in: Education, Technology, Business

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  • Initial and Supplemental Proposals awarded to Nebraska Public Service Commission (PSC) from the U.S. Department of Commerce National Telecommunications and Information Administration (NTIA). The Nebraska Information Technology Commission Community Council (NITC), University of Nebraska - Lincoln (UNL), Nebraska Department of Economic Development (DED) and the AIM Institute are cooperatively leading the effort to address the broadband planning needs of Nebraska’s communities.

     


  • Briefly explain what plan to do during session –
    The Nebraska Broadband Initiative - About
    Household survey results - then and now
    Business Project
    Resources
    Questions
  • We are doing this through a number of efforts focused around –

    Mapping (PSC)
    Building Capacity
    Technical Assistance
    Regional Planning

  • 14 page questionnaire mailed in January and February 2014
    Households were sampled equally from eight regions across the state and oversampled South Omaha, North Omaha and part of the North Central region
    35% response rate (2798 responses out of 8024 deliverable surveys)
    Margin of error = 1.85%


  • Gaps in broadband adoption are closing. In 2014, 65% of those 65 and older have broadband at home up from 48% in 2010. And, the proportion of persons with the lowest household incomes having broadband service at home increased from 44% to 53%
  • 444 businesses received scorecards and have been contacted. 52 of the businesses met with coaches. Their questions ranged from making decisions on the online presence to finding resources to assist them with changing.

    241 Contact Attempted or reached       100.00% of the 241 businesses -- contact attempted. 179 Connected with businesses       74.3% of businesses were reached 15 businesses met with coaches       6.2% of the businesses that have been reached met with a coach 14 Moving to Action       90.0% Moving to some type of action.     71.4% of businesses that met with a coach are moving to action 10 would like to meet later       4.1% Would like to meet with coach later 154 were not interested in meeting       63.9% Were not interested in meeting


    203 Contact Attempted or reached     96.67%     of the 210 businesses -- contact attempted. 196 Connected with businesses     93.3%     of businesses were reached 37 businesses met with coaches     18.9%     of the businesses that have been reached met with a coach 24 Moving to Action     4.4%     Moving to some type of action.   64.9%     of businesses that met with a coach are moving to action 22 would like to meet later     11.2%     Would like to meet with coach later 137 were not interested in meeting     69.9%     Were not interested in meeting
  • Link directly to the site….
  • Planning underway – brief comment about development from regional plans. Priority areas

    Community residents are looking at libraries to help with technology. We have learned of some of the programs and the statewide plan is highlighting examples such as :
    Pull from Digital literacy and adoption draft report.


    Moving into community plans
  • This survey is being conducted to better understand the educational needs of public library staff in Mississippi as well as
    the instructional needs of patrons using public access computers. Results from the survey will be used to design and
    implement educational programs by the MSU Extension Broadband and Adoption Team (eBEAT)
    in partnership with the
    Mississippi Library Commission.
    Your participation in this survey is voluntary. All information will be kept confidential and will only be released in summary
    form. The survey should take no longer than 10 minutes to complete and is for research purposes.


    Applying/Hunting for Jobs
    Cloud Services
    Computer Basics
    CyberBullying
    Digital Maps
    Email
    eReaders
    eGovernment
    Services
    Facebook
    Finding Resources Online
    Internet Basics
    Internet Security
    Mobile (smartphone) apps
    Twitter
    Other (please specify)


  • Transcript

    • 1. Initial and Supplemental Proposals awarded to Nebraska Public Service Commission (PSC) from the U.S. Department of Commerce National Telecommunications and Information Administration (NTIA). NTIC, UNL, DED and the AIM Institute are cooperatively leading the broadband planning efforts.
    • 2. NCompass Live: Broadband + Libraries = Community Growth NCompass June 11, 2014 Presented by Connie Hancock and Charlotte Narjes University of Nebraska-Lincoln
    • 3. About the Nebraska Broadband Initiative Broadband is a foundation for economic growth, job creation, global competitiveness and a better way of life. broadband.nebraska.gov
    • 4. Goals of this initiative include:  Increase adoption and utilization of broadband  Develop regional broadband plans  Increase understanding of importance of broadband as a foundation of economic growth
    • 5. Household Survey
    • 6. Household Survey Highlights  Nebraska households with Internet access at home increased from 81% in 2010 to 86% this year  Households with broadband Internet service increased from 76% to 82%
    • 7. Broadband Service by Demographic Factors and Region, 2010 and 2014
    • 8. Internet Activities Sending or receiving e-mail Doing research or searching for information Getting news/weather information Looking for health information Using a social networking site Online banking or bill pay
    • 9. Access to Public Use Facilities  77% have access to a public use facility  32% of households without Internet at home use the computer resources at these facilities  Asians/Pacific Islanders (54%) and American Indians/Alaska Natives (56%) use these computer resources
    • 10. Strengthening Nebraska Businesses
    • 11. Strengthening Nebraska Businesses  Benchmarking Data - Establish initial benchmarks and measure impact  Providing Resources to Businesses – Help businesses understand how to use broadband to increase economic viability  Building Capacity - Business coaches work with businesses and communities to better utilize broadband
    • 12. Broadband is Having Positive Impact  Businesses reported having a positive impact on jobs with 364 respondents reporting a net increase of 654 jobs.  Broadband use by businesses typically increased revenue 24-45%
    • 13. Nebraskans are Using Broadband  89% Households purchase products  72% Businesses advertise online  62% Businesses sell products  97% Households search for information  76% Businesses provide customer service online
    • 14. Resources
    • 15. Resources • Best Practice/Power of Business Tech Fair Videos • https://www.youtube.com/BroadbandNebraska • Webinar Library – • http://broadband.nebraska.gov/webinar-library • Broadband Conference – October 1-2, 2014 - Kearney • Power of Business newsletter • http://powerofbusiness.net
    • 16. Creating the Statewide Plan
    • 17. Statewide Priorities • Broadband Availability and Affordability • Increased Digital Literacy • Economic Development • Agriculture
    • 18. How has broadband changed our local library?
    • 19. NEW!! Upcoming Library Survey  How often do patrons request information/assistance on the following Internet-related topics?  How would you rate your level of knowledge and ability to assist patrons on Internet-related topics?  To what extent are you interested in receiving training on the following topics as part of your work assisting patrons at the public library?
    • 20. Contact Information  Charlotte Narjes cnarjes1@unl.edu  Connie Hancock chancock1@unl.edu http://broadband.nebraska.gov