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NCompass Live: Brave New World (Wide Web): Job hunting in the 21st Century

NCompass Live: Brave New World (Wide Web): Job hunting in the 21st Century



Learn about the importance of effectively using LinkedIn and Twitter to connect and make job contacts, set up alerts, volunteer for projects, and other activities that just a few years ago were not ...

Learn about the importance of effectively using LinkedIn and Twitter to connect and make job contacts, set up alerts, volunteer for projects, and other activities that just a few years ago were not part of this process. Job hunting has changed, and if you haven't changed with it, you and your library customers are likely to miss opportunities.
NCompass Live - Dec. 14, 2011.



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  • Background – born a librarian;I’ve been teaching online courses since 2002: I currently work in academic library setting which involves daily teaching opportunitiesI also work as a library consultant, drawing primarily on my 15 years as a state data coordinator -- public, academic and special library data work;Worked for old Google service called Google AnswersAnd again librarian, first, last and always
  • http://useconomy.about.com/od/economicindicators/a/unemploy-curren.htmCurrent U.S. Unemployment Rate StatisticsThis isn’t news to anyone – jobs are scarce. Added to that – job-search strategies have changed. For people who may not have looked for a job in 5 or 10 years, the job-search process has changed dramatically from the last time these folks ventured into the job-hunting world.
  • Lublin, J. S. (2011, November 11). The toll on parents when kids return home. Retrieved from Wall Street JournalWeb site: http://online.wsj.com/article/SB10001424052970203537304577028001724067184.html?mod=e2tw
  • http://www.ala.org/ala/research/initiatives/plftas/2010_2011/jobsmap1011.cfmU.S. Public Libraries and Access to Employment Resources“More employers - from grocery stores to casinos to state governments - require people to apply for jobs online. Americans are depending on libraries not only for free access to computers and the Internet, but also for the assistance and training library staff offer every day. Nationally, 91% of public libraries provide access to job databases and other job opportunity resources.”
  • Forget what you used to know about job-hunting….Recent article claims that “social media are increasingly becoming the new job fair for people to network, get new job leads or to promote and showcase resumes.” (http://articles.businessinsider.com/2011-12-01/strategy/30461984_1_social-media-linkedin-twitter)
  • Source: INFORGRAPHIC: Can Facebook, Twitter and Linkedin Really Get You A Job?From Business Insider Web site
  • "It's not enough -- for most professionals, anyway -- to just look in the paper and see what's available. You have to take it a step further now," says Allison Doyle, job search expert on About.com and author of "Internet Your Way to a New Job: How to Really Find a Job Online."Read more: 21st Century Job-hunting Techniques http://www.bankrate.com/finance/financial-literacy/21st-century-job-hunting-techniques-1.aspx#ixzz1e4YBVrCS“Because of nifty innovations such as social networking sites and job search engines that scour the Internet, pounding the pavement is a thing of the past.”
  • What do Microsoft, Ebay, Netflix, and Target have in common? All these companies (and many more) have used LinkedIn to recruit candidates for employment.From Pew Internet & American Life report: A lower proportion of rural users go online to do job-related research, and urban and suburban users are also more likely than rural users to conduct information searches for health, housing and employment. Urban users are noticeably more likely than others to have turned to the Internet when looking for a place to live (43%) or when looking for a job (52%).http://www.pewinternet.org/Reports/2004/Rural-Areas-and-the-Internet/4-The-Activities-Rural-Internet-Users-Pursue/1-Rural-users-have-waded-knee-deep-into-the-Web.aspx
  • According to a report from a Pew Internet & American Life report (June 16, 2011) titled, Social Networking Sites and our Lives, LinkedIn users tend to be better educated overall than are users of other social media sites.Report by Keith Hampton, Lauren Sessions Goulet, Lee Rainie, Kristen PurcellLink: http://www.pewinternet.org/Reports/2011/Technology-and-social-networks.aspxThe same report indicates that nearly twice as many men as women used LinkedIn; Same report states: “The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American.”What do your patrons need to know about savvy use of LinkeIn? Here’s how LinkedIn worked for me….
  • Don’t put a cartoon picture, an avatar, or a casual photo on your LinkedIn profile. This is not MySpace! Here’s a LinkedIn photo that probably belongs on Facebook. It’s a great photo, but it’s not a professional photo.Don’t use the email LizzysMom@hotmail.com. Email is free – get yourself a professional sounding email, preferably using your name.Carefully select people to network with…keep contacts professionally-based.
  • Use Answers. The Answers section of LinkedIn is a good way to increase your visibility. Respond to questions, and ask a question if you need information or assistance.Provide content – carefully, strategically; it WILL get noticed.
  • As of November 3, 2011, LinkedIn operates the world’s largest professional network on the Internet with more than 135 million members in over 200 countries and territories.Fifty-nine percent of LinkedIn members are currently located outside of the United States.There were nearly two billion people searches on LinkedIn in 2010. Based on third quarter 2011 metrics, LinkedIn members are on pace to do more than four billion searches on the LinkedIn platform in 2011.From: About LinkedIn: http://press.linkedin.com/about
  • The jobs presented are tailored to experience, skills, interests.Make strategic use of the tools available. Be careful with recommendations – don’t just ‘swap’ recommendations with someone, at least not at the exact same time.
  • These recommendations are based on my activities – jobs, experience, connections, searches, groups, companies following. Tips for patrons: strategically join groups, participate as though every posting is part of a job interview.
  • Your connections grow exponentially
  • Based on my participation, I received an invitation to join a group called “Friends of LinkedIn”This offers training sessions on effectively using LinkedIn, specific notification of jobs, group activities, popular discussions
  • “Who knew that 140 characters could have so much power?With TweetMyJobs  listing over one-and-a-half million job tweets in the past 30 days, there's no question that Twitter is rapidly becoming a must-use social media resource for job seekers. More and more companies are using Twitter to seek employees, with many Tweets looking like an online version of the classified ads of the past.  Developing an effective and efficient Twitter strategy for your job search is a smart idea.”From Psychology Today: January 31, 2011 by Katharine Brooks, Ed.D.“Using Twitter in Your Job Search:
  • Search for a specific field or industry; find groups that provide job postings and ‘follow’ those groups. Jobs show up hear sooner than most other places, and certain sooner than they show up in a listserv email.
  • New, experimental tool still in beta testing
  • That line between social and professional gets blurry and I'm not sure how, and when, you should draw it, especially when you're job searching. If you're careful, and use your connections wisely (on LinkedIn, Facebook, and MySpace), however, you can use them for whatever you want - helping build your career or figuring out what party you want to go to or movie to watch.The key is to be careful. Tiffany suggests, "College students and young professionals who are using Facebook for professional networking need to be aware of the amount and type of information they are sharing. That said, many young professionals I know prefer using it for professional networking namely because it showcases you as a whole person. This is definitely an evolving issue, and since the opening of the Facebook world to outside developers, it will continue to be interesting to monitor.“http://jobsearch.about.com/od/networking/a/facebook.htmhttp://jobsearch.about.com/od/networking/a/facebook.htm
  • This is nothing new…you’ve no doubt offered workshops on a variety of topics. Now do one on social media, and why they’re important for job-hunting. Next, identify local job sources and find their online resources. Can you follow them on Twitter? Can you follow them on LinkedIn? And when you think locally, remember that some local businesses are part of larger companies – Walmart, Target, Sears. On Twitter you can follow Walmart Careers and Target Careers.And set an example. Create your own professional presence on LinkedIn. Use Twitter to tweat news of jobs available at your library.

NCompass Live: Brave New World (Wide Web): Job hunting in the 21st Century NCompass Live: Brave New World (Wide Web): Job hunting in the 21st Century Presentation Transcript

  • Brave New World…Wide Web Job Hunting in the 21st Century Presented by Kit Keller December 14, 2011
  • …enough about me!• Librarian• Educator• Consultant• Researcher• Librarian
  • It’s a cruel world out there… The unemployment rate in the US has doubled since the recession began in December of 2007.
  • About 59% of parents provide or recently provided financialassistance to children aged 18 to 39 who werent students,concluded a May survey. Americans 25 and under face one of the toughest job markets in modern history.
  • Why should you care?Nationally, 91% of public libraries provide access to job databases and other job opportunity resources.
  • Is this for real? YES!• 1 in 6 workers use social media to get hired• Almost 90% of job seekers have a profile on a social media site• 54% of all job hunters use Facebook, Twitter or Linkedin to find jobs• 50% of job seekers used Facebook, 25% used Twitter, and 36% usedLinkedin to look for a job in the last 12 months• 18.4 million Americans say Facebook got them their current jobs. Thenumbers for Twitter and Linked in are 10.2 million and 8 million respectively
  • What now?
  • What do these companieshave in common? They’ve all used LinkedIn to recruit candidates for employment.
  • www.linkedin.com
  • First Impressions Matter• Professional photo• ‘Grown up’ email• No typos• Careful connections
  • Now what?• Strategically join groups• Select companies to follow• Carefully post updates• Participate judiciously Write as though every posting is part of a job interview – because it is!
  • Status update…does anyone notice? Laid off – April 25 Job – Updated September status – 1 April 26 InMail Interview message – – July 15 April 27
  • Types of Groups
  • Maximizeuse of toolsand options
  • Who Viewed My Profile?
  • You Colleague Potential Employer
  • Why use ?
  • “Establish yourself as knowledgeable in yourarea of interest by tweeting about the latestarticles, news, or research related to your field.”
  • http://www.twitjobsearch.com
  • Is there a role forFacebook for job-searching?
  • Blurred lines…
  • • Provide workshops on using social media tools• Put together tips on using LinkedIn & Twitter• Identify reliable groups to „follow‟ on Twitter & join onLinkedIn• Create your own professional online presence, foryourself and your library
  • Kit Kellerkitkeller@gmail.com
  • Reference ListSlide 3 Current U.S. Unemployment Rate Statistics. Retrieved from About.com:http://useconomy.about.com/od/economicindicators/a/unemploy-curren.htmSlide 4 Lublin, J. S. (2011, November 11). The toll on parents when kids return home. Retrieved fromWall Street Journal Web site:http://online.wsj.com/article/SB10001424052970203537304577028001724067184.html?mod=e2twSlide 5 American Library Association:http://www.ala.org/ala/research/initiatives/plftas/2010_2011/jobsmap1011.cfmSlide 6 INFOGRAPHIC: Can Facebook, Twitter And Linkedin Really Get You A Job?http://articles.businessinsider.com/2011-12-01/strategy/30461984_1_social-media-linkedin-twitterSlide 7 Same as above.Slide 8 21st Century Job-hunting Techniques. Retrieved fromhttp://www.bankrate.com/finance/financial-literacy/21st-century-job-hunting-techniques-1.aspx#ixzz1e4YBVrCSSlide 9 Pew Internet & American Life. (June 16, 2011). Rural Areas and the Internet. Retrieved fromhttp://www.pewinternet.org/Reports/2004/Rural-Areas-and-the-Internet/4-The-Activities-Rural-Internet-Users-Pursue/1-Rural-users-have-waded-knee-deep-into-the-Web.aspxSlide 10 Same as above.Slide 14 About LinkedIn: http://press.linkedin.com/aboutSlide 21 Brooks, K. (2011, January 31). Using Twitter in Your Job Search. Psychology Today.Slide 26 About.com. Facebook and Professional Networking. Retrieved fromhttp://jobsearch.about.com/od/networking/a/facebook.htm