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Adventures in Facebook<br />Getting your library<br />on board<br />NCompass Live – March 24, 2010<br />
About the presentation<br />What does it take to create a presence for your library on Facebook? Which is better, a fan pa...
About the presenter<br />Research Analyst<br />Special Projects Associate<br />Grant writer<br />Evaluator<br />Kathryn.Br...
About you<br />Your library<br />Public<br />Academic<br />Community college<br />School<br />Special<br />Institutional<b...
About you, cont’d<br />
The world of<br />Social networking website<br />Facemash (2003)<br />Thefacebook (2004)<br />Facebook (2004, 2006)<br />
Follow the Meat Dept on Twitter! by davidking<br />Friends on Facebook! by Dan Moynihan<br />
(New Yorker cartoon)<br />
What’s the goal?<br />Communicate with patrons<br />Advertise events<br />Engage patrons<br />Attract fans to your website...
Group vs. Page<br />Pro: Can e-mail everyone<br />Con: E-mail comes from you personally<br />Con: You post personally <br />
Page vs. Group<br />Pro: Post anonymously<br />Con: Can’t e-mail everyone<br />
Page vs. Personal Profile<br />Pro: More professional<br />Con: Easier to ignore updates<br />Con: Can’t e-mail everyone <...
First things first<br />Create a personal account<br />
Get started<br />Create a page<br />http://www.facebook.com/pages/create.php<br />Create a group<br />http://www.facebook....
Get started<br />Off we go to the<br />world of Facebook!<br />
Reference<br />Live chat with “friends”;<br />    must be logged on<br />Non-friends may send you e-mails<br />WorldCat<br...
Discussion<br />More conducive using Group Discussion tab<br />Page or Group updates: post and ask people to comment<br />
Photos<br />Wall settings<br />Tabs<br />Albums in Pages but not in Groups<br />
Events<br />More conducive using Group<br />
Polls (application)<br />http://apps.facebook.com/opinionpolls/index.php<br />
Using a “hook”<br />
HTML & FBML<br />Example: http://www.facebook.com/columbuslibrary?v=app_4949752878&ref=ts<br />Get Static FBML:<br />http:...
Drum up some business<br />Advertise on your website<br />E-mail your patrons<br />Display<br />Flyers, posters, reminders...
Link from your website<br />Promote with Facebook Badge<br />“Edit Page” – lower right hand column<br />http://www.holdreg...
Examples<br />Pages<br />http://www.facebook.com/NebraskaBookFestival<br />http://www.facebook.com/One.Book.One.Lincoln<br...
Next steps<br />Evaluation<br />
Questions?<br />CE credits<br />Evaluation<br />
Related topics<br />NCompass Live Archived sessions<br />Putting Facebook to Work for Your Library –      Mar. 25, 2009<br...
Upcoming sessions<br />r u game? Game Night @ Perkins Library – March 31<br />http://www.nlc.state.ne.us/scripts/training/...
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NCompass Live: Adventures in Facebook: Getting your library on board

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What does it take to create a presence for your library on Facebook? Which is better, a fan page or a group? How do you go about spreading the word? Find out more when Kathryn Brockmeier shares her personal experience from building a fan page for the Nebraska Book Festival to creating a group for the One Book One Nebraska programs.

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Transcript of "NCompass Live: Adventures in Facebook: Getting your library on board"

  1. 1. Adventures in Facebook<br />Getting your library<br />on board<br />NCompass Live – March 24, 2010<br />
  2. 2. About the presentation<br />What does it take to create a presence for your library on Facebook? Which is better, a fan page or a group? How do you go about spreading the word? Find out more when Kathryn Brockmeier shares her personal experience from building a fan page for the Nebraska Book Festival to creating a group for the One Book One Nebraska programs.<br />
  3. 3. About the presenter<br />Research Analyst<br />Special Projects Associate<br />Grant writer<br />Evaluator<br />Kathryn.Brockmeier@Nebraska.gov<br />402.471.4002<br />
  4. 4. About you<br />Your library<br />Public<br />Academic<br />Community college<br />School<br />Special<br />Institutional<br />Your credentials<br />
  5. 5. About you, cont’d<br />
  6. 6. The world of<br />Social networking website<br />Facemash (2003)<br />Thefacebook (2004)<br />Facebook (2004, 2006)<br />
  7. 7. Follow the Meat Dept on Twitter! by davidking<br />Friends on Facebook! by Dan Moynihan<br />
  8. 8. (New Yorker cartoon)<br />
  9. 9. What’s the goal?<br />Communicate with patrons<br />Advertise events<br />Engage patrons<br />Attract fans to your website<br />Communicate with students<br />Communicate with parents<br />Special (ongoing) project<br />Alternative to website<br />
  10. 10. Group vs. Page<br />Pro: Can e-mail everyone<br />Con: E-mail comes from you personally<br />Con: You post personally <br />
  11. 11. Page vs. Group<br />Pro: Post anonymously<br />Con: Can’t e-mail everyone<br />
  12. 12. Page vs. Personal Profile<br />Pro: More professional<br />Con: Easier to ignore updates<br />Con: Can’t e-mail everyone <br />
  13. 13. First things first<br />Create a personal account<br />
  14. 14. Get started<br />Create a page<br />http://www.facebook.com/pages/create.php<br />Create a group<br />http://www.facebook.com/groups/create.php<br />
  15. 15. Get started<br />Off we go to the<br />world of Facebook!<br />
  16. 16. Reference<br />Live chat with “friends”;<br /> must be logged on<br />Non-friends may send you e-mails<br />WorldCat<br />Plugoo<br />http://www.plugoo.com/<br />Meebo<br />http://www.meebo.com/meebome/<br />
  17. 17. Discussion<br />More conducive using Group Discussion tab<br />Page or Group updates: post and ask people to comment<br />
  18. 18. Photos<br />Wall settings<br />Tabs<br />Albums in Pages but not in Groups<br />
  19. 19. Events<br />More conducive using Group<br />
  20. 20. Polls (application)<br />http://apps.facebook.com/opinionpolls/index.php<br />
  21. 21. Using a “hook”<br />
  22. 22. HTML & FBML<br />Example: http://www.facebook.com/columbuslibrary?v=app_4949752878&ref=ts<br />Get Static FBML:<br />http://www.facebook.com/?ref=logo#!/apps/application.php?id=4949752878&ref=ts <br />
  23. 23. Drum up some business<br />Advertise on your website<br />E-mail your patrons<br />Display<br />Flyers, posters, reminders<br />Press release<br />http://www.nmn-online.org/?p=138<br />
  24. 24. Link from your website<br />Promote with Facebook Badge<br />“Edit Page” – lower right hand column<br />http://www.holdregelibrary.org/<br />http://bookfestival.nebraska.gov/default.htm<br />
  25. 25. Examples<br />Pages<br />http://www.facebook.com/NebraskaBookFestival<br />http://www.facebook.com/One.Book.One.Lincoln<br />Groups<br />http://www.facebook.com/group.php?gid=281641340948<br />http://www.facebook.com/group.php?gid=5439079073<br />
  26. 26. Next steps<br />Evaluation<br />
  27. 27. Questions?<br />CE credits<br />Evaluation<br />
  28. 28. Related topics<br />NCompass Live Archived sessions<br />Putting Facebook to Work for Your Library – Mar. 25, 2009<br />http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=8983<br />
  29. 29. Upcoming sessions<br />r u game? Game Night @ Perkins Library – March 31<br />http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9510<br />Introduction to WorldCat – April 7<br />http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9511<br />
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