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NCompass Live: Narrating the OPAC: How Can Storytelling and Narrative Analysis Improve the User-Friendliness of the Online Public Access Catalogue

by on Mar 20, 2013

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This presentation investigates how narrative and storytelling principles can be applied to library online information retrieval technologies, and in particular to affecting the design of the ...

This presentation investigates how narrative and storytelling principles can be applied to library online information retrieval technologies, and in particular to affecting the design of the library’s online public access catalogue (OPAC). Compelling evidence from both theory and actual prototypes demonstrates that narrative and storytelling principles can inform the design of modern information systems. Currently, corporations such as Coco Cola are recasting their Web presence as an online magazine reflecting a corporate trend by marketers to recast communications with consumers as storytelling rather than advertising. Libraries too can take advantage of these insights in storytelling for Web interface design and online communication, for recasting how we communicate to our users through our flagship service, the online catalogue.
Speaker: Mark-Shane Scale is from Kingston, Jamaica in the West Indies/Caribbean, where he pursued a BSc in Political Science with Statistics and later MLIS at the University of the West Indies, Mona campus. He has worked as a teacher librarian in a vocational school and later as a Departmental Librarian at the University of the West Indies, Department of Library and Information Studies. Eventually Mark-Shane got the opportunity to work as an Assistant Lecturer for the Department. He currently lives in Canada and is pursuing a PhD in Library and Information Science. His area of interest and specialisation is in information sources in social media and personal and organizational storytelling in knowledge sharing. He also has an interest in keeping up with technological trends such as social media and artificial intelligence. He is married and is the thankful father of 3 young girls.

In this monthly feature of NCompass Live, the NLC’s Technology Innovation Librarian, Michael Sauers, will discuss the tech news of the month and share new and exciting tech for your library. There will also be plenty of time in each episode for you to ask your tech questions. So, bring your questions with you, or send them in ahead of time, and Michael will have your answers.
NCompass Live - March 20,2013
http://nlc.nebraska.gov/ncompasslive/

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NCompass Live: Narrating the OPAC: How Can Storytelling and Narrative Analysis Improve the User-Friendliness of the Online Public Access Catalogue NCompass Live: Narrating the OPAC: How Can Storytelling and Narrative Analysis Improve the User-Friendliness of the Online Public Access Catalogue Presentation Transcript