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Marketing Strategy @ Your Library
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Marketing Strategy @ Your Library

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Published on

Technology Planning Summer Camp 2 …

Technology Planning Summer Camp 2
Nebraska Library Commission
August & September 2012
http://nlcblogs.nebraska.gov/tpsc/

Published in: Business, Education

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  • 1. Communication Strategy Menu Strategy Library Ideas for Target Persons Results Customer Our Date Responsible Target LibraryOutreachShare the message directly. Go where the customers are. Partner with organizations.Speaking engagementsInterview showsSponsorship of community events/activitiesOffsite seminarsOffsite workshopsService club membershipOther club membershipsOffsite delivery of library servicesOffsite demonstrationsOffsite displaysOther Marketing @ your library ®
  • 2. Communication Strategy Menu Strategy Library Ideas for Target Persons Results Customer Our Date Responsible Target LibraryWord of MouthConversation and Storytelling. Create Word of Mouth w/Talking Points and Fact Sheetsfor Staff/Supporters.Online and Social Networking:Creating the Buzz, Word of Mouth…on SteroidsBuzz = Word of Mouth + Word of Mouse Marketing @ your library ®
  • 3. Strategy Library Ideas Target Person Results Customer for Date Responsible Target Our LibraryPaid AdvertisingRadioTelevisionOutdoor billboardsDirect MailLettersNewslettersproduct/service announcements FlyersPostcards"Special customer" offersBrochuresDirect responseCouponsBill stuffersOther Marketing @ your library ®
  • 4. Strategy Library Ideas Target Person Results Customer for Date Responsible Target Our LibraryCollateral (not as powerful as people)Print:NewspaperMagazines"Shoppers" (free or classified ad magazines)Yellow PagesSpecial directories (regional, seasonal, Chamber)Trade or industry directories (e.g., Thomas Register)Cooperative ad support from your library vendorsFlyersPostersHandoutsOther Marketing @ your library ®
  • 5. Strategy Library Ideas Target Person Results Custom for Date Responsible er Our Target LibraryPublic RelationsNews releasesArticles in magazines, journals, etc.Open houses, coffees, etc.OtherOne-On-One SellingPresentation materialsPersonal lettersCustomized proposalsTelemarketingLibrary personnel trainingOther Marketing @ your library ®
  • 6. Strategy Library Ideas Target Person Results Customer for Date Responsible Target Our LibrarySales PromotionsDiscountsLoss leadersCoupons"Buy one fine, get one free"OtherSpecialty AdvertisingMatchbooks, keychains, noveltiesCalendarsDatebooksBookmarksOther Marketing @ your library ®
  • 7. Join us for Computer TrainingSeptember 20, 2012S’Mores Public LibraryAddressPhoneEmailWeb