Tech editors conf tucker yen-jacoby revised final for may 24 2012

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Cisco's inaugural Technology Editors Day on May 24, 2012: Presentations from the day

Cisco's inaugural Technology Editors Day on May 24, 2012: Presentations from the day

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  • Unified Data Center is a critical element of Cisco’s CloudVerse, bringing together the Data Center with Cisco’s Cloud Intelligent Network to deliver a great cloud experience for our customers that want to leverage a world of many clouds. Unified Data brings together Cisco Unified Fabric, Unified Computing and our new Unified Management to deliver the best platform for delivering IT as a Service. Unified Data Center delivers an architectural approach that helps customers move from legacy IT architecture and management to a new model that delivers business agility, financial efficiency and IT simplification. Unified Data Center extends our existing Data Center portfolio, which continues to gain market-share, and introduces the next stage in helping customers move from Physical to Virtual to Cloud based environments. Unified Data Center enables significantly better economics within the Data Center: - 30% lower costs- 90% faster deployment times- 30-40% faster application performance- 60% lower power/cooling
  • So what is it about the cloud computing that makes it so much more desirable as a model for how data centers are run? Here we have a simplified model of an enterprise IT organization supporting multiple departments. This same approach works for managed service providers if you imagine the departments are actually different customers or tenants.Watch what happens when the data center grows as more applications are added. As each new application is added, a new system configuration is created consisting of a server, operating system, storage, and the app itself. As more applications are added, the system grows in complexity. There is very little scaling advantage. Because each application setup took getting approval, and months of development, even those apps that are only used occasionally never leave for fear the department wouldn’t ever get the servers back again. This leads to the so-called “server hugging” and the resulting poor utilization and inflexible infrastructure
  • We in the IT industry are on a journey together as we move workloads from dedicated physical resources, to dynamic virtual resources, to automatically scaling cloud resources. Our businesses demand application delivery to be seamless and instantaneous. We need infrastructure that rapidly scales and adjusts to our business’ workload demands.
  • In order to drive consistent user experience for Enterprise Applications across Physical->Virtual->Cloud it is increasingly rate for apps to be tied to discrete servers, networks and storage. Instead, business demands are driving the converged infrastructure across the three domains to make available IT assets / resources to where they are needed. This consolidated infrastructure dynamically allocates resources across both bare metal and virtualized workloads.Additionally, it is becoming harder to manually scale IT operations as the size and complexity of datacenters grow. Rather, we are looking towards elastic IT platforms that automatically increase capacity and reduce power as needed.In short, many of us are looking for stateless architectures on multi-tenant platforms that enable rapid reallocation of resources and consolidation in a secure, predictable manner.
  • This is why Cisco’s data center vision is “A World of Many Clouds”, and our data center strategy aims to “Build a bridge to a world of many clouds”.  Future IT services will be heterogeneous ensembles of private and public cloud building blocks. Public cloud services will have to communicate, rebalance and share data in an efficient and secure manner. Everyone will have to deal with not only the data deluge but also the computing tsunami engendered by the Internet of Things – the private/public IP networks that will interconnect smart objects that are increasingly digitizing our sensory experience.
  • Cisco Unified Data Center is founded on a unified, fabric-based design has been developed, from the ground up, to integrates technology silos, reduce costs, and improve productivity.   The ideal platform for delivering IT as a Service, Cisco Unified Data Center enables several unique benefits: First, The Unified Data Center architecture unifies and dynamically optimizes compute, storage, and network resources that can be securely and rapidly repurposed and managed on demand to meet the needs of different customers or applications. Through its secure, scalable network fabric—IT organizations can deliver network infrastructure or network services across all types of applications—from legacy applications like Oracle, SAP, and Microsoft Exchange, to new virtualized applications from the likes of VMware, Microsoft, and Citrix. Consequently, you’ll be able to deliver outstanding scalability, performance, high availability across all of your applications. Only Cisco can do this today. Cisco uniquely unifies data centers with the Intelligent Network, via modular, self-integrating computing elements. The network no longer stops at the server—it extends into the server. Through deep integration between the server application environment and the network, security is able to move with the virtual environment. The integration between the network and the data center enables both elements to work as one and deliver a guaranteed experience within clouds, between clouds, and beyond the cloud.  The Unified Data Center architecture delivers automated provisioning and management of the shared fabric of compute, network, and storage resources for the delivery of IT services within and between data centers. These new, simplified levels of automation help IT organizations keep pace with rapid change—and deliver new capabilities back to the business—such as self-service, or chargeback functionality.  It is the unified approach that allows all of these advantages. Consequently, it only makes sense that the three pillars of Cisco Unified Data Center are: Cisco Unified Fabric , Cisco Unified Computing , and Cisco Unified Management
  • Compute: A Blade chassis is the unit that houses a set of blades up 8 half width or 4 full width blades; this is the base element to the UCS system, very similar to what the competition offers.In the back of the chassis are the two fabric extenders. These are now 8-port I/o modules that bring together the data traffic from each blade. (Competition requires each blade to connect to a central back plane which in turn connects to a FC and or an Ethernet switch) This is the starting point that makes UCS unique from other system architectures on the market today. UCS is designed primarily around the network not the processor.Connectivity extends to the Cisco fabric interconnects which provide connectivity to the outside world. These are Cisco switches that provide up to 48 ports per device. We call these unified ports. Each port can transmit FC or Ethernet traffic as defined by the user and from these interconnects we can move data in and out of UCS system to other servers switches data centers (i.e. moving data outside the UCS system). We typically configure two interconnects per design so there is not a central point of failure within the system – the fabric interconnects back up each other. It is on the fabric interconnects that we run the UCS manager software. We chose to run UCS manager on the interconnects because this allows us to provide the capability of a service profile to be moved between the blades within a single chassis and also between any other chassis (up to 40 chassis) within a single UCS system. Also, with UCS manager as the central management point any new blade or chassis connected to UCS will be auto discovered by UCS manager so the IT manager is immediately aware of new systems resources. This aids in SW or HW patch management as patches can be applied to each blade that requires it – sent via the network. Also, the service profiles can be set up to automatically load a specific profiles to reduce the amount of set up time and the time required to put a new blade into operation. One of the key design features of UCS Manager is that we have developed a open XML API which enables the data collected within UCS manager to be uploaded into the System Management software that is the customer’s standard (such as CA Unicenter, HP Openview, IBM Director etc or Oracle Enterprise Manager) even to an app on your iPhone.APIs -Standard APIs for systems managementXML, SMASH-CLP, WSMAN, IPMI, SNMPSDK for commercial & custom implementationsThis starting point of most UCS systems as most customers are able to start with a single chassis and then expand only when their workloads dictate. One no longer needs to invest in hardware for their forecasted system requirements – now simply pay as you grow.
  • CITEIS Gen 2 Subscription ModelsGen 2 Service Offerings Based on the Following ModelsCITEIS Virtual Data Centers (vDCs) (tenant pre-paid resource pools) CITEIS Express (personal infrastructure services or On Demand)CITEIS VDCs - Pre-Defined Resource Pools with Bundled Services Virtual Resources Reserved and Guaranteed Tenants Allocate and Manage Resources Based on Their Specific Needs Minimum One (1) Quarter Subscription Commitment RequiredCITEIS “Express” for Individual Cloud Based ServicesExperimental; Ideal for Sandbox Environments Only Minimal SLAs and Support Provided; Best EffortValue Add OfferingsEnhanced Infrastructure Services Available for Additional Charges Compliments CITEIS VDC Subscriptions Only
  • The role of CIO today focuses on our strategy for the orchestration of numerous services across a variety of architectures. Services and Applications that are used to run, grow or transform our businesses.Collaboration, specifically video, is the new platform for both communications and for knowledge sharing.Cloud-based architectures…offer the opportunity to leverage assets and to provide flexibility to our businesses when sourcing IT services. Mobility has evolved into an entire Connected Experience for the clientThis shift in IT infrastructure and global distribution of business means security and policy are not an “add-on” but the highest priority… As IT Practitioners, we can use the network to bring real value to our business through technology solutions
  • Just over 3 years ago, we created a five phase data center strategy designed to create highly leveraged capacity, resiliency and growth enablement for Cisco.Phase 1: ConsolidationCombination of greenfield and existing facilities…simplify/consolidate/globalize/effective disaster recovery.Phase 2: Virtualization…basis for cloud architecture, flexibility…not just servers but infrastructure as a service.Phase 3: Automation…cloud like provisioning…flexibility begins to show to the business, total cost of ownership drops dramatically. WE HAVE DELIVERED AN INTERNAL CLOUD ARCHITECTURE WE CALL CITEIS…Cisco IT Elastic Infrastructure ServicesPhase 4: Utility…Infrastructure as a service for multi purpose use within Cisco WE ARE SQUARELY IN THIS PHASE NOWThis journey has enabled a future where we are able to source application and content services internally and externally and seamlessly deliver business services with flexibility and efficiency.
  • CITEIS Gen 2 Key FeaturesClient Self Service PortalComplete Control in Requesting Infrastructure Resources Simple, Easy to Use Interface Your Request Automated End-to-End Reducing Time to MarketCustomized Virtual Images and AppliancesUpload Your Customized Images Into CITEIS and Make Them Available via the Self-Service PortalChoose Pre-Configured Images Provided by NDCS and/or Other CITEIS UsersMetering and BillingSupport for Subscription Based Billing with Pay-as-you-Go CapabilitiesSingle, Aggregated Billing for Purchased Infrastructure ResourcesIaaS APIsBuild Your Own Custom Tools that Interact with CITEIS via Available APIsSecurity and SegmentationAbility to Define Entitlement Rights to Specific Users for Resource AccessLogical Segmentation Between Tenants – Your Resources Guaranteed and Segmented Support ServicesUpfront SLA Guarantee and Pre-Defined Maintenance WindowsOption for NDCS Support of Your Virtual Environments or You Can Support Your OwnPre-Paid Resource Pools and On Demand ServicesExperimental Support for On Demand ServicesAvailability Allen DCExpress – June 15, 2011VDC – August 22, 2011Customer Repeatable SolutionUCS Based Virtualization SolutionNewScale Service CatalogTidal Enterprise OrchestratorVmware vCloud Director

Transcript

  • 1. Cisco’s Data Centerand Cloud StrategyLew Tucker, VP/CTO Cloud ComputingDavid Yen, Ph.D., Sr. Vice President & GMData Center Business GroupRebecca Jacoby, CIO and SVPCloud System Management Technology Group Technical Editors Day1 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. May 24, 2012
  • 2. Leadership in the Core… Routing / Switching & 1 Services including Security and Mobility 2 Collaboration 3 Data Center / Virtualization / Cloud 4 Video 5 Architectures for Business Transformation2 “Working to solve our customers biggest challenges” © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 3. ENABLE Cloud Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network Tailored Solutions CONNECT Rich Ecosystem of Innovative for BUILDING to Cloud INTEGRATED CLOUD Clouds with Confidence SOLUTIONS APPLICATIONS Research In Motion SAMSUNG WAN Users Enable customers to Enable customers to Enable customers to Enable customers to build and operate private, connect users to Cloud deploy tested, best of deploy cloud services to public or hybrid clouds with Visibility, Security, breed solutions collaborate and enhance Availability and Performance their experience3 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 4. The Platform for Delivering IT as a Service Business Objectives IT Service Offerings On-Demand Services Unified Fabric Highly Secure, Scalable Unified Management Automated ―Self-Service‖ Unified Computing Resource Provisioning Modular Self-Integrating Computing Elements4 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 5. Complexity Grows with Number of Apps Corp Mktg Finance Engineering HR App App App App App App App OS OS OS OS OS OS OS Physical Physical Physical Physical Physical Physical Physical Server Server Server Server Server Server Server DB DB DB Storage DB DB5 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 6. Corp Mktg Finance Engineering HR App App App App App App App OS OS OS OS OS OS OS Virtual Virtual Virtual Virtual Virtual Virtual Virtual Machine Machine Machine Machine Machine Machine Machine Cloud Infrastructure Service Physical Server DB Service Physical Queue Server Storage Storage Physical Server Physical Server6 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 7. Automation, Dynamic Provisioning, Cloud Service Model Corp Mktg Finance Engineering HR App App App App App App App OS OS OS OS OS OS OS Virtual Virtual Virtual Virtual Virtual Virtual Virtual Machine Machine Machine Machine Machine Machine Machine API-Driven Services Self-Service Portal Service-Catalog Driven Cisco’s Intelligent Automation Physical Server DB Service Physical Queue Server Storage Storage Physical Server Physical Server7 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 8. Attributes Services • On demand, self service • Infrastructure-as-a-service Delivered • Measured usage • Comms/Collab-as-a-service AS A SERVICE • Elastic supply • Virtual desktop • Network delivered • Business applications • Video-as-a-service Compute Pooled Resources Network Storage8 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 9. Unified Data Centerfor the CloudDavid Yen, Ph.D.Sr. Vice President & GMData Center Business GroupTechnical Editors DayMay 24, 20129 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 10. PHYSICAL WORKLOAD VIRTUAL WORKLOAD CLOUD WORKLOAD HYPERVISOR VDC-1 VDC-2 • One app per Server • Many apps per Server • Multiple tenants per Server • Static • Mobile • Automated Scaling • Manual provisioning • Dynamic provisioning • Elastic10 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 11. Compute Network Storage11 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 12. World of Many Clouds Connecting People and Businesses Healthcare Government HYBRIDIndividuals PUBLIC PRIVATE Business Media Others12 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 13. Vision & Strategy• Vision • Horizontal (global foundational services) ―A world of many clouds‖ • Vertical (industry specific)• Strategy • New IT services = heterogeneous ―Build a bridge to a world of many ensembles of cloud services clouds‖ Private & Public (dynamically) • Interoperability will be key Communications, rebalancing, data sharing, trusted computing • Internet of Things Data Deluge Computing Tsunami13 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 14. The Platform for Delivering IT-as-a-Service HIGHLY AUTOMATED UNIFIED SCALABLE, UNIFIED MODULAR UNIFIED RESOURCE STATELESS FABRIC SECURE COMPUTING COMPUTING MANAGEMENT MANAGEMENT NETWORK (PHYSICAL AND ELEMENTS FABRIC VIRTUAL)14 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 15. APIs UCS Manager XML API Standard APIs UCS Manager Cisco UCS 6120 XP Fabric Interconnect Fabric Fabric Extenders Interconnects (I/O modules) Cisco UCS 5108 Blades Chassis Compute15 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 16. Automated Self-Service ProvisioningArchitect Design Where Can Procure Automated Configure Install Secure Is It Ready? We Put It? Self-Service Provisioning Manual Capacity Policy-Based Built-In On-Demand Provisioning Governance16 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 17. • 11,000 unique UCS Customers; more than 3,000 repeat customers; nearly half of all Fortune 500 customers have invested in UCS• #3 market share in x86 blades (#2 in the US)• 2,000 UCS Channel Partners• 44 ISVs writing to UCS API (and growing)• Ten of Thousands of supported applications• 63 World Record Performance Benchmarks to date• Numerous industry awards and certifications17 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 18. DC TECHNOLOGY LEADER Cisco Cisco®NX-OS 23,000+ Customers FabricPath Customers 500+ Cisco OTV Cisco FEX 1,000+ Customers Customers 6,000+ DATA CENTER SWITCHING LEADER# Market share by revenue # Market share by revenue 1 in Q4 2011 for DC Ethernet Switching at 72.4%**Source: Infonetics, Q4 2011 DC Network Equipment Report, March 2012Data current as of February 2012. Subject to change without notice.18 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 1 in Q4 2011 for FCoE SAN Switching at 84.8%** **Source: Dell’Oro, SAN Switching, February 2012
  • 19. Desired Customer Experiences Efficiency Productivity Portability Scalability Security Enterprise Public Cloud Cloud Massive-Scale Cloud IT Operators Interoperability Data Center Integrity19 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 20. Unifying the Business andTechnology ArchitecturesRebecca JacobyCIO and SVP, Cloud System Management Technology GroupTechnical Editors DayMay 24, 201220 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 21. Communication Immersive and Collaboration Collaboration Video Connected IT Data Center Mobility Cloud Experience Virtualization Unifying Business and Technology Customer Architectures Data21 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 22. CONSUMER VIEW Location HW Provisioning Business Process Freedom Freedom Freedom Freedom CONSOLIDATION VIRTUALIZATION AUTOMATION UTILITY MARKET Data Center Unified Fabric Unified Enterprise-Class Inter-Cloud Networking Computing Clouds PRACTITIONER VIEW22 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 23. Ability to Deploy Infrastructure Services When You Need Them Choice of Prebuilt Virtual Images or Increase or Decrease Custom Images That You Design Infrastructure to Based on Specific Needs Match Demand Integrate PaaS and SaaS Available to Internal Cisco Users Only Comparable Pricing Models to —Data Remains Inside Cisco Third-Party Service Providers Limit Access to Only Those Users You Entitle23 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 24. Average TCO TCO Physical TCO VirtualCloud Brings Agility and Cost Benefits Compute TCO ($/Qtr/OS Instance) Virtualization » Unified Computing » Cloud $4,000 $3,500 $3,000 $2,500 $2,000 $1,500 TODAY $1,000 $500 -37% -27% -27% $0 Legacy (Rackmount); Legacy; Medium Current State; 67% Target state; 100% All Physical Virtualization (54%) Legacy / UCS; 77% UCS/Cloud; 80% Virtualized Virtualization Delivery Time 6–8 Weeks 2–3 Weeks 15 Minutes VM 15 Minutes (on demand) (manual) (2–9 days E2E) (self service)24 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. Source: Cisco IT NDCS, RCDN9 build-out cost tracking (state-of-art Tier-III DC facility), Dec 2009
  • 25. Critical Apps By Function Demand Driven By Department Cost/ROI Web Farms By Application Type DR/BC Portals Overflow/ Infrastructure Services Security Compliance Burst Cap Business Drivers Acceptable SLAs IT agility DR/BC App Testing IT competitiveness Pre-production Service Delivery IT as a Service Production BU charge Back 3rd-Party Integration Scale Dev/Test • ITSM Workflow SP Services Availability R&D • CMDB Predictability Infrastructure Service Assurance Cost Simple Application Sophisticated Utilization Resource Provisioning Consolidation Orchestration Server PODs Private Hybrid Virtualization e.g. Vblock Cloud Cloud Transition Stages25 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 26. Critical Apps By Function Demand Driven By Department Cost/ROI Web Farms By Application Type DR/BC Portals Inefficiency Tolerance Zone Overflow/ Infrastructure Services Security Compliance Burst Cap Business Drivers Automation Acceptable SLAs Requirement IT agility DR/BC App Testing IT competitiveness Pre-production Threshold Automation Service Delivery IT as a Service Production BU charge Back 3rd-Party Integration Scale Dev/Test • ITSM Workflow SP Services Availability R&D • CMDB Predictability Infrastructure Service Assurance Cost Simple Application Sophisticated Utilization Resource Provisioning Consolidation Orchestration Server PODs Private Hybrid Virtualization e.g. Vblock Cloud Cloud Transition Stages26 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  • 27. 27 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.