Cisco tec surya panditi - service provider

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Cisco tec surya panditi - service provider

  1. 1. Core – Service ProviderSurya PanditiSVP/GM, Service Provider Networking GroupMay 24, 20121 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  2. 2. Offloading mobile traffic to WiFi networks is a growing trend; by 2015 mobile 8%, fixed/WiFi 46%, By 2016 By 2016 and fixed/wired 45% there will be 5.1B smartphones & mobile users, up tablets will By from 4.1B in 2011 2015, 4 major regions (Sub-Saharan Africa, generating in exceed laptops Southeast Asia, South Asia, and the Middle East)mobile traffic, and smartphones 40 countries (including India, Indonesia, Nigeria) representing 82% will have more people with mobile network access than with access to electricity at home. By 20164G comprises 6% Video will be 71%of connections & of mobile traffic 36% of mobile traffic Source: Cisco Visual Networking Index 2012 2 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  3. 3. Source: Cisco Visual Networking Index 20123 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  4. 4. Adapt to Traffic Explosion while Creating Services from the Intelligence in the NetworkSimplify Network Through Enable New Business Architectural Approach Models4 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  5. 5. Web Services Providers Financial Broadcasters CLOUD NETWORK CLIENT SP Core Optical Advertisers Edge Agg Content Access Aggregators Application Developers Retailers ManufacturersComm Providers VALUE OF TO DELIVERY OF5 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  6. 6. Video- Cloud Application Scape Collaboration Community Monetization HTML5 Adaptive billing infrastructure Restful, XMPP Plug-Ins B2B2C Business Models Premium Resource Allocation VIP Customer treatmentMonetization Optimization Policy Optimization Real time analysis of traffic profiles Finding unused capacity Network Big Data Map resources to SLA Analytics Closed Feedback Loop Real Time Net Effect  Platform Enablement Programmatic Interfaces Service Service Fixed Access WiFI Mobile Access6 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  7. 7. Facilitate Application Development and Delivery• Network programming APP APP HTML 5 APP Creation interface (NPI) CSP Plugin CSP Plugin CSP Plugin CSP Plugin Web• Build into large developer Service environment Cisco Services Platforms• Network services plug-ins Real Time Programmatic Interfaces• Maximized developer pool vService vService• Holistic network view Virtualized Service Fabric Virtualized Core Edge CPE Mobile Compute7 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  8. 8. CLOUD NETWORK CLIENT Unified IP Core Core Unified Optical Data Edge Data Center Optics Agg Center Access Regional Regional Data Center SP Edge Data Center SP Access Home Business Mobility8 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  9. 9. Content internet Network ITP PTI Core Router Core Router Core Router Core Router Data Centers Head- Data Centers Head- ends Switching ends Switching Centers Centers Transponders ITP PTI MPLS / IPoDWDM Optical Network Distribution Aggregation Aggregation Distribution Router Aggregation Router Router Aggregation Router Router Router Video Probe Video Probe Internet TV Error Repair / Internet TV Error Repair / Error Repair / TV Internet Error Repair / TV Internet Cache Cache Fast Channel Cache Cache Fast Channel Fast Channel Cache Cache Fast Channel Cache Cache Change Change Change Change9 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  10. 10. Content internet Network ITP PTI Core Router Core Router Core Router Core Router Data Centers Head- Data Centers Head- ends Switching ends Switching Centers Centers Transponders ITP PTI MPLS / IPoDWDM Optical Network Distribution Aggregation Aggregation Distribution Router Aggregation Router Router Aggregation Router Router Router Video Probe Video Probe Internet TV Error Repair / Internet TV Error Repair / Error Repair / TV Internet Error Repair / TV Internet Cache Cache Fast Channel Cache Cache Fast Channel Fast Channel Cache Cache Fast Channel Cache Cache Change Change Change Change Cisco mobile gateways integrate multiple functions and DPI for massive mobile device scale, lower costs and optimum routing10 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  11. 11. Content internet Network Core Router Core Router Core Router Core Router Application Data Application Data Centers Centers Transponders MPLS / IPoDWDM Optical Network Distribution Aggregation Aggregation Distribution Router Aggregation Router Router Aggregation Router Router Router Video Probe Video Probe Internet TV Error Repair / Internet TV Error Repair / Error Repair / TV Internet Error Repair / TV Internet Cache Cache Fast Channel Cache Cache Fast Channel Fast Channel Cache Cache Fast Channel Cache Cache Change Change Change Change Simplified transmission + transport - IPoDWDM eliminates transponders, increases efficiency.11 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  12. 12. Content internet Network Core Router Core Router Core Router Core Router Application Data Application Data Centers Centers Distribution Aggregation Aggregation Distribution Router Aggregation Router Router Aggregation Router Router Router Video Probe Video Probe Internet TV Error Repair / Internet TV Error Repair / Error Repair / TV Internet Error Repair / TV Internet Cache Cache Fast Channel Cache Cache Fast Channel Fast Channel Cache Cache Fast Channel Cache Cache Change Change Change Change Adaptive streaming, caching, FCC/error repair integrated into network12 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  13. 13. Content internet Network Core Router Core Router Core Router Core Router Application Data Application Data Centers Centers Distribution Aggregation Aggregation Distribution Router Aggregation Router Router Aggregation Router Router Router Simplified node management, massive scale and resiliency enables consolidation13 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  14. 14. Content internet Network Core Router Core Router CONGESTED UNCONGESTED CONGESTED Distribution Distribution Router Aggregation Aggregation Router Aggregation Router Router Aggregation Router with streamer with streamer Router with streamer with streamer Router directs request Contentidentifies all Router delivered to Device requests to source – across content locations client device content best path14 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  15. 15. nVSimplify operations & scale ASR 9000 “nV System” ASR 9000 Simplify Operations Cloud Reduce overall TCO nV Integrated A to Z Management Network Multi-dimensional Scale System and services scale nV Client ASR ASR 900 9000v Increased Service Velocity Quickly deploy new services Foundation for the Next-Generation Edge ©15 2012 Cisco and/orits affiliates. All rights rights reserved. © 2012 Cisco and/or its affiliates. All reserved. Cisco Confidential. Cisco Confidential 15
  16. 16. Control Strategy, Reduce Cost, and Improve Performance Problem Solution Cisco Capacity Exhaustion Scale Existing Fiber >10x Advanced DSP Technology for (10-40G Limitations) (100G/400G/1T) Lowest TCO Optical Costs >> IP Improve power, cost and CMOS Silicon Integration (at 100G and Beyond) density of system for Lowest TCO interconnect16 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  17. 17. Continued Cisco Leadership in Core and Edge17 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
  18. 18. Robust Portfolio Spanning Core, Edge, and DC SP Services/ Third-Party Services/ Content Content SP Data Center VoD SP Core Network Infrastructure #1 Market Share: 67.9% • Highest System Capacity Core Router#1 Market Share: 47.4% • Industry’s First Standards-Based 100GE• Highest Capacity IP Core • Highest Performing 100G DWDM• Industry’s First 100GE in DC Unified • 460+ CRS customers Unified• 7500+ Customers (SP & Enterprise) Data Center Data Center • 2000+ ONS optical customers worldwide SP Edge/Aggregation Regional Regional Mobile Edge Data Center Data Center #1 Backhaul Routing: 46.7% #1 Market Share: 53.6% #1 Packet Core: 32.9% • Highest Capacity Edge: 96Tbps • >70% Better TCO w/ nV Technology • Portfolio Breadth: 2G/3G/4G/Femto/Wi-Fi • Industry’s First 2-port 100GE Access • Radio Independence • >1,100 ASR 9000 Customers worldwide • 30 LTE Wins Business 18 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. Market Share Source: ACG 1QCY11, Synergy 4QCY11 (DC)
  19. 19. 19 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. Cisco Confidential 19
  20. 20. 20 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.

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