Slow pr8 12-13 @ga
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Slow pr8 12-13 @ga






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Slow pr8 12-13 @ga Slow pr8 12-13 @ga Presentation Transcript

  • @twatan #slowpr
  • What is slow PR? @twatan #slowpr
  • What is slow PR? “There's a need in PR for "nearness and care, and for a little love", which "is given only through slowness in [public] relations." -@gregory @twatan #slowpr View slide
  • What is slow PR? “Technology has posed a huge challenge to everyone's attention span, especially journalists. PR pros can now blast thousands of journalists with the same message with just a few clicks of a mouse. As PR and marketing departments set their sights increasingly on bloggers and "influencers" (a loosely defined industry term for any person with more than a couple Twitter followers), many more civilians' inboxes will face the assault journalists are suffering right now. Just like any arms race, the trend has been about figuring how to blast more people more quickly. However, social media offers hope. As everyone opens up on Twitter, Facebook (FB) and other platforms, there's an opportunity to spend time understanding a journalist's beats and an influencer's interests like never before. Unlike the days of expensive industry phone books and fax machines, anyone today can build meaningful relationships through real human interactions globally using technology. If they use technology the slow way.” -@gregory @twatan #slowpr View slide
  • Misconceptions about PR I need to hire an agency I need a lot of time to do PR and I don’t have time Mass emails and mail merging works @twatan #slowpr
  • The best PR tactics Writing short emails When to pitch journalists How to meet journalists Track journalists that matter most to your business Use social media to get to know journalists @twatan #slowpr
  • Writing emails @twatan #slowpr
  • Rapportive @twatan #slowpr
  • Boomerang @twatan #slowpr
  • When to pitch @twatan #slowpr
  • Find the right journalists @twatan #slowpr
  • In class assignment Find two journalists that are relevant to what you’re working on. Write one or two 300 character pitches. @twatan #slowpr
  • In-class assignment username: password: muckrackrules @twatan #slowpr
  • Takeaways How to pitch journalists How to find the right journalists to build relationships with How to use social media for PR How to write very good emails to journalists #SLOWPR @twatan #slowpr
  • Stay in touch @twatan 646-528-7202 @twatan #slowpr