Maximizing LinkedIn for Business

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Maximizing LinkedIn for Sales and Social Media Marketing is the newest book by social media strategy author, speaker, and consultant Neal Schaffer. This is a subset of a popular presentation that Neal …

Maximizing LinkedIn for Sales and Social Media Marketing is the newest book by social media strategy author, speaker, and consultant Neal Schaffer. This is a subset of a popular presentation that Neal provides to help businesses and professionals to better leverage and maximize their presence on LinkedIn.

Contact Neal at http://windmillnetworking.com/contact/ to get access to the full presentation or hire him to speak at your next professional meeting.

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  • 1. Maximizing LinkedIn for Business (Presentation Subset) @NealSchaffer
  • 2. Social Strategy Consultant 15+ years of B2B High Tech Sales, Marketing & Business Development Successfully launched two sales organizations from scratch for two different companies Expert in “Asianizing” Foreign Companies Fluent in Japanese and Mandarin Chinese Social Media Author and Speaker Featured in Neal Schaffer Who is Neal Schaffer?©2011 Windmills Marketing Permission required for copying or redistribution.
  • 3. Social Media Strategy Consulting Social Media Agency Implementation©2011 Windmills Marketing Permission required for copying or redistribution.
  • 4. We help broaden social connections even in niche B2B markets.©2011 Windmills Marketing Permission required for copying or redistribution.
  • 5. Global professional networking Free Yellow Pages Gain/share expertise Connect with decision makers Connect with old colleagues Gain mindshare with potential customers Business intelligence Professionals Businesses Why LinkedIn is important.©2011 Windmills Marketing Permission required for copying or redistribution.
  • 6. Advanced People Search©2011 Windmills Marketing Permission required for copying or redistribution.
  • 7. Be Real Be Complete Be Branded Be Searchable Be Recommended Step 1: Get your profile in order. You only get one chance to make a first impression.©2011 Windmills Marketing Permission required for copying or redistribution.
  • 8. • Used LinkedIn to find Trademark Lawyer • Found 5 2nd Degree Connections who I contacted: – Profiles were reputable – Had Recommendations – Able to contact via LinkedIn message or email address on Contact Settings • Had phone interviews with the first 3 that responded 1 Week Later Deal Closed How Business Finds You on LinkedIn©2011 Windmills Marketing Permission required for copying or redistribution.
  • 9. Who to Connect With? New Connections? • Colleagues (Past & Present) • Introductions • Partners & Clients • Contact Settings • Professional Associations • Social Etiquette • Networking Acquaintances  Personalize Your Message • Classmates  What’s in It for Them? • Friends • LinkedIn Group Messaging • Family • InMail Step 2: Connect!©2011 Windmills Marketing Permission required for copying or redistribution.
  • 10. ”I had 18 common connections with my potential client, which undoubtedly helped seal the deal with Woman Connections Provide Credibility Journal.”©2011 Windmills Marketing Permission required for copying or redistribution.
  • 11. You Social media Your network Your objectives met •increased sales + = •better job •larger network Windmill Networking A strategy with proven results.©2011 Windmills Marketing Permission required for copying or redistribution.
  • 12. Participate Recommend in Events Books on Amazon Introduce a colleague on LinkedIn Update Network Answer Questions Step 3: Engage The best place to be is everywhere.©2011 Windmills Marketing Permission required for copying or redistribution.
  • 13. ”I sold a $300,000 property in Australia through my LinkedIn Status Updates.” Status Updates Yield Business©2011 Windmills Marketing Permission required for copying or redistribution.
  • 14.  1+ Million Subject-Specific Groups  Biggest Group (Job Opening/Leads/Connections) has 515,000+ Members  Each Group has Targeted Discussions  Ability to Send Message to Other Group Members regardless of Connection Status (example) Biggest Baltimore Groups: Johns Hopkins Alumni 9,500 Members Smalltimore 5,000 Members Baltimore Connections 3,500 Members U of M Baltimore County 3,100 Members Step 4: Join LinkedIn Groups©2011 Windmills Marketing Permission required for copying or redistribution.
  • 15. Read and responded to comment on LinkedIn. Executive who posted the Join inquiry was a consultant looking for social media expertise. Listen Engage Hired to work with consultant just one week later. LinkedIn is Open for Business.©2011 Windmills Marketing Permission required for copying or redistribution.
  • 16. Why Not Create a Group?©2011 Windmills Marketing Permission required for copying or redistribution.
  • 17. LinkedIn Answers©2011 Windmills Marketing Permission required for copying or redistribution.
  • 18. LinkedIn Companies©2011 Windmills Marketing Permission required for copying or redistribution.
  • 19. LinkedIn Ads Micro-Targeting Options©2011 Windmills Marketing Permission required for copying or redistribution.
  • 20. Have we left anything out? Mail: Neal@WindmillNetworking.com Web: WindmillNetworking.com Twitter: @NealSchaffer©2011 Windmills Marketing Permission required for copying or redistribution.