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How to Rank High on Google and Use Social Media to Grow Your Business
 

How to Rank High on Google and Use Social Media to Grow Your Business

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How to Rank High on Google and Use Social Media to Grow Your Business How to Rank High on Google and Use Social Media to Grow Your Business Presentation Transcript

  • How to Rank High on Google & Use Social Media to Grow Your Business
  • Internet Marketing
    • There are many ways to market your business online.
  • Internet Marketing
    • There are many ways to market your business online.
    • Over 7 years working on the web, I chose to help businesses market themselves on the search engines and social media.
  • Internet Marketing
    • There are many ways to market your business online.
    • Over 7 years working on the web, I chose to help businesses market themselves on the search engines and social media.
    • I have worked with enterprise brands like AOL, Billboard, Donald Trump (before the blonde fox on his head) and countless others.
  • Internet Marketing
    • Search engine marketing helps your business communicate with its customers when they are seeking your product(s) or service(s).
  • Internet Marketing
    • Search engine marketing helps your business communicate with its customers when they are seeking your product(s) or service(s).
    • Social media allows you to find people who will buy or help promote your product(s) or service(s).
  • Search Engine Optimization
    • Search Engine Optimization (SEO) is the process of configuring and marketing your website in a way that it can be easily found by search engine users.
  • Search Engine Optimization
    • The objective of performing SEO on your website is to have it appear on the organic search results, for which you pay no fee to the search engines.
  • Search Engine Optimization
    • There are two main activities that should be performed on your website to increase the chances of attaining search engine exposure.
            • On-site optimization
            • Off-site optimization
  • On-Site Optimization
    • On-Site SEO is the act of configuring your website internally to make it easy to be read or crawled by the search engines.
  • On-Site Optimization
    • On-Site SEO is the act of configuring your website internally to make it easy to be read or crawled by the search engines.
    • On-Site SEO also helps communicate to a search engine what your website is about.
  • On-Site Optimization
    • Keyword Research
    • Keyword research allows you to identify which search terms are related to what your target market is querying.
    • You can also identify how popular and competitive a keyword is.
  • On-Site Optimization
    • Keyword Research
    • Keyword competitiveness partially depends on the amount of websites that are targeting a keyword.
    • It is harder to attain search engine exposure for a queries of a keyword when your competition has a large amount of high-quality links pointing to it.
  • On-Site Optimization
    • Keyword Research
    • You should brainstorm a list of keywords that people would use to find your business.
    • List the generic names of the products and services that you sell.
    • List the generic names of topics that are covered in your industry.
  • On-Site Optimization
    • Keyword Research
    • Once you have listed 20 or more keywords, start to query them in the Google Adwords Keyword Tool.
  • On-Site Optimization
    • Keyword Research
    • The Google Keyword Tool will tell you how many times each keyword gets queried on a monthly basis.
    • It will also give you related keywords that you may not have thought of.
    • The keyword tool will also give you a bar that indicates the amount of competition for the keyword when it is purchased on Adwords.
  • On-Site Optimization
    • Keyword Research
    • Once you have selected the most relevant and popular keywords, which you think should be on your web pages, query those keywords on Google.
  • On-Site Optimization
    • Keyword Research
    • Gauge your competition by finding out how many links are pointing to competitor’s websites on Yahoo!
  • On-Site Optimization
    • Keyword Research
    • This gives you a rough idea of how many links you may need to rank on the first page of the search engine results for this keyword.
  • On-Site Optimization
    • Keyword Research
    • Ensure that the Show Inlinks drop down menus are set to Except this domain to: Entire Site
  • On-Site Optimization
    • Keyword Research
    • Repeat this procedure for five to ten organic results on the front page of Google.
  • On-Site Optimization
    • HTML Optimization
    • Once you have chosen keywords for each page you want to write those keywords in prominent HTML tags (elements and attributes) on each web page.
    • HTML is a computer language that is used to build web pages.
  • On-Site Optimization
    • Title Element
    • The Title element is arguably the most heavily-weighted on-page HTML element that the search engines use to identify what a page is about.
    • The Title element is among the first elements that a search engine robot – spider – crawls to find out what the page is about.
  • On-Site Optimization
    • Title Element
    • You could see the title element at the very top of your browser.
  • On-Site Optimization
    • Title Element
    • In your web page’s source code it is tagged by the following syntax: <title>keyword</title>
  • On-Site Optimization
    • Title Element
    • You want to populate your title elements with one to three targeted keywords or your article headline.
  • On-Site Optimization
    • Meta Description
    • In your web page’s source code it is tagged by the following syntax: <meta name=“description” content=“keywords + call to action” />
  • On-Site Optimization
    • Meta Description
    • The search engines sometimes use meta descriptions to populate the snippet from which your website is linked on the search engine results.
  • On-Site Optimization
    • Meta Description
    • Thus you want to add a call to action, directing users to click on your selection.
  • On-Site Optimization
    • Meta Description
    • e.g. [Your Brand Name] gives you inside information on [keywords] usage. Click here for the latest reviews on [keywords].
    • [Your Brand Name] is the leading supplier of [keywords] in North America. For free shipping on all your purchases click here.
  • On-Site Optimization
    • Meta Description
    • Make your Meta description around 150 characters long. Any text passed the 150 character mark may get truncated with an ellipsis. Don’t stuff your meta description with keywords. One to two sentences incisively communicating what the page is about should suffice.
  • On-Site Optimization
    • HTML Optimization
    • You could typically populate most HTML tags with targeted keywords – e.g. alt attribute in your image files, image file names, heading <h1> to <h6>. However, you will be focusing most of your energy on developing undeniably good content for off-site optimization or building links to your site.
  • On-Site Optimization
    • HTML Optimization
    • Many websites attain competitive search engine exposure by simply populating their title elements with targeted keywords.
    • For a full list of HTML tags that you could populate with keywords refer to the World Wide Web Consortium Web Content Accessibility Guidelines:
    • http://www.w3.org/TR/2004/WD-WCAG20-HTML-TECHS-20041119/
  • On-Site Optimization
    • Webmaster Audit
    • A very essential part of your on-site optimization activities will be conducting website audits.
    • You will be able to identify roadblocks that are not allowing the search engines to crawl your site efficiently.
  • On-Site Optimization
    • Webmaster Audit
    • One of the best tools for you to perform these audits is Google Webmaster Tools.
    • https://www.google.com/webmasters/tools/home?hl=en
    • All you need is a Google account to use it.
  • On-Site Optimization
    • Webmaster Audit
    • Google Webmaster Tools posts a wide variety of issues that may be limiting your search engine exposure. The Google help files also document ways for you to correct such issues.
  • On-Site Optimization
    • Webmaster Audit
    • One of the most critical issues that you want to correct is Page Not Found errors.
  • On-Site Optimization
    • Webmaster Audit
    • 404 Page Not Found errors are URLs may be mistyped or linked to incorrectly.
  • On-Site Optimization
    • Webmaster Audit
    • 404 Page Not Found errors are URLs may be mistyped or linked to incorrectly.
    • You want to correct Page Not Found errors by redirecting them to their correct version, if one exists, or a custom 404 page with links to the homepage, sitemap, website navigation, or any other helpful links.
  • Off-Site Optimization
    • Link Building
    • You market your website on the internet by pointing links from external resources to your website.
  • Off-Site Optimization
    • Anchor Text
    • The most heavily-weighted link that you could get for maximum exposure on the search engines is one with keyword optimized anchor text.
    The keyword for which this link is optimized is social media marketing.
  • Off-Site Optimization
    • Anchor Text
    • Anchor text is the word that comprises the visible clickable link.
    • Search engines read anchor text to determine what the website to which it links is about.
    • You wont be able to control anchor text for every link pointing to your website; but you could always try.
  • Off-Site Optimization
    • Anchor Text
    • Ways of getting anchor text include but are not limited to the following:
    • Guest posting
    • Infographic placements
    • Viral badge placements
    • Asking
    • <a href=“http://domain.com” title=“keyword” />keyword</a>
  • Off-Site Optimization
    • Anchor Text
    • So many links were pointing to the White House biography of George W. Bush using the miserable failure anchor text that the WhiteHouse.gov/president/gwbbio.html would be the first result when anybody queried the phrase miserable failure .
  • Off-Site Optimization
    • Anchor Text
  • Off-Site Optimization
    • Guest Posting
    • Guest posting on other blogs offers the following benefits:
  • Off-Site Optimization
    • Guest Posting
    • Guest posting on other blogs offers the following benefits:
    • Targeted anchor text
  • Off-Site Optimization
    • Guest Posting
    • Guest posting on other blogs offers the following benefits:
    • Targeted anchor text
    • High quality links
  • Off-Site Optimization
    • Guest Posting
    • Guest posting on other blogs offers the following benefits:
    • Targeted anchor text
    • High quality links
    • Branding exposure
  • Off-Site Optimization
    • Guest Posting
    • Guest posting on other blogs offers the following benefits:
    • Targeted anchor text
    • High quality links
    • Branding exposure
    • Targeted traffic
  • Off-Site Optimization
    • Guest Posting
    • Guest posting on other blogs offers the following benefits:
    • Targeted anchor text
    • High quality links
    • Branding exposure
    • Targeted traffic
    • More members to your community.
  • Off-Site Optimization
    • Guest Posting
    • For the most part, you will be able to add keyword optimized anchor text in a bio that links to your website.
  • Off-Site Optimization
    • Guest Posting
    • For the most part, you will be able to add keyword optimized anchor text in a bio that links to your website.
    • On websites where an optimized link is prohibited, you could probably add your link with anchor text as a relevant citation in the body of content.
  • Off-Site Optimization
    • Guest Posting
    • To pitch a guest post, read about 5 to 10 articles on the website.
  • Off-Site Optimization
    • Guest Posting
    • To pitch a guest post, read about 5 to 10 articles on the website.
    • Read through the articles and comments to get an idea of what type of information the community wants to consume.
  • Off-Site Optimization
    • Guest Posting
    • To pitch a guest post, read about 5 to 10 articles on the website.
    • Read through the articles and comments to get an idea of what type of information the community wants to consume.
    • Create an outline of potential story ideas as you read.
  • Off-Site Optimization
    • Guest Posting
    • Then write the story.
  • Off-Site Optimization
    • Guest Posting
    • Then write the story.
    • Write the first draft in 15 to 30 minutes – time yourself.
  • Off-Site Optimization
    • Guest Posting
    • Then write the story.
    • Write the first draft in 15 to 30 minutes – time yourself.
    • Add information substantiating your arguments, images, and other amendments.
  • Off-Site Optimization
    • Guest Posting
    • Then write the story.
    • Write the first draft in 15 to 30 minutes – time yourself.
    • Add information substantiating your arguments, images, and other amendments.
    • Have at least 3 good pieces of great content waiting for people who click on your link(s).
  • Off-Site Optimization
    • Guest Posting
    • On your website have prominent subscription options above the fold – upper left or right.
  • Off-Site Optimization
    • Guest Posting
    • On your website have prominent subscription options above the fold – upper left or right.
    • RSS Subscription
  • Off-Site Optimization
    • Guest Posting
    • On your website have prominent subscription options above the fold – upper left or right.
    • RSS Subscription
    • Email Newsletter
  • Off-Site Optimization
    • Guest Posting
    • On your website have prominent subscription options above the fold – upper left or right.
    • RSS Subscription
    • Email Newsletter
    • Twitter Profile
  • Off-Site Optimization
    • Guest Posting
    • On your website have prominent subscription options above the fold – upper left or right.
    • RSS Subscription
    • Email Newsletter
    • Twitter Profile
    • Facebook Page
  • Off-Site Optimization
    • Guest Posting
    • On your website have prominent subscription options above the fold – upper left or right.
    • RSS Subscription
    • Email Newsletter
    • Twitter Profile
    • Facebook Page
    • Youtube Channel
  • Off-Site Optimization
    • Guest Posting
    • Then send the guest post as a text attachment with corresponding HTML tags that autonomously add your images and links.
  • Off-Site Optimization
    • Guest Posting
  • Off-Site Optimization
    • Guest Posting
    • Limit the amount of times you write for one publication, unless every time you write there you get new subscribers; or you're getting paid.
  • Off-Site Optimization
    • Guest Posting
    • Limit the amount of times you write for one publication, unless every time you write there you get new subscribers; or you're getting paid.
    • Your work will typically be read by the same people, and most people who didn't subscribe the 1st time, wont subscribe the 2nd and 10th time unless it’s a huge site: 100k+ subscribers.
  • Off-Site Optimization
    • Infographics
    • Infographics visualize data.
  • Off-Site Optimization
    • Infographics
    • Infographics visualize data.
  • Off-Site Optimization
    • Infographics
    • Infographics visualize data.
  • Off-Site Optimization
    • Infographics
    • Infographics visualize data.
  • Off-Site Optimization
    • Infographics
    • Infographics visualize data.
  • Off-Site Optimization
    • Infographics
    • Infographics can comprise in-depth research, comedy, offbeat and/or shocking coverage of any topic.
  • Off-Site Optimization
    • Infographics
    • Infographics can comprise in-depth research, comedy, offbeat and/or shocking coverage of any topic.
    • If you place one on a third party website, you could add a link pointing back to your website with optimized anchor text.
  • Off-Site Optimization
    • Infographics
    • I have managed to attain links from mainstream websites placing infographics:
  • Off-Site Optimization
    • Infographics
    • I have managed to attain links from mainstream websites placing infographics:
    • AOL
  • Off-Site Optimization
    • Infographics
    • I have managed to attain links from mainstream websites placing infographics:
    • AOL
    • Adweek
  • Off-Site Optimization
    • Infographics
    • I have managed to attain links from mainstream websites placing infographics:
    • AOL
    • Adweek
    • The Huffington Post
  • Off-Site Optimization
    • Infographics
    • I have managed to attain links from mainstream websites placing infographics:
    • AOL
    • Adweek
    • The Huffington Post
    • Others
  • Off-Site Optimization
    • Infographics
    • Infographics attract colossal influxes of traffic.
  • Off-Site Optimization
    • Infographics
    • Infographics attract colossal influxes of traffic.
    • When one website places it, you could add an embed HTML code to allow other webmasters to post it on their sites (more links).
  • Off-Site Optimization
    • Infographics
    • Infographics attract colossal influxes of traffic.
    • When one website places it, you could add an embed HTML code to allow other webmasters to post it on their sites (more links).
    • Your content is placed before offline media outlets that may give you more publicity.
  • Off-Site Optimization
    • Infographics
    • This infographic I placed on AOL’s Autoblog got the researcher an interview on CBS Radio.
  • Social Media
    • Social News (Bookmarking)
    • Submit infographics to social bookmarking platforms like Digg, Reddit, and Stumbleupon to start the influx of traffic.
  • Social Media
    • Social News (Bookmarking)
    • Submit infographics to social bookmarking platforms like Digg, Reddit, and Stumbleupon to start the influx of traffic.
    • Infographics that are voted to popularity on the social bookmarkers attain great cross pollinated exposure on other social networks.
  • Social Media
    • Social News (Bookmarking)
    • You must campaign for votes to be successful on social news websites.
  • Social Media
    • Social News (Bookmarking)
    • You must campaign for votes to be successful on social news websites.
    • Contact me if you want to join the Twitter and Facebook groups where we campaign for our votes.
  • Social Media
    • Social media provides the networking tools that allow you to engage with people who will buy or promote your products or services.
  • Social Media
    • Social media provides the networking tools that allow you to engage with people who will buy or promote your products or services.
    • People openly identify themselves on social media platforms.
  • Social Media
    • Social media provides the networking tools that allow you to engage with people who will buy or promote your products or services.
    • People openly identify themselves on social media platforms.
    • Once you understand what a social network can do for you, you could set objectives that allow you to use the network most efficiently.
  • Social Media
    • Twitter
    • On Twitter there is a search tool that allows you to see which people are tweeting about product(s) or service(s) or topics involving your industry.
  • Social Media
    • Twitter
    • On Twitter there is a search tool that allows you to see which people are tweeting about product(s) or service(s) or topics involving your industry.
    • You could also look for people in your local area.
    • http://search.twitter.com/advanced/
  • Social Media
    • Twitter
    • You could also use Google to find people in your target demographic.
  • Social Media
    • Twitter
    • You could also use Google to find people in your target demographic.
    • Go to Google and perform the following query:
    • site:twitter.com -inurl:status -inurl:statuses [keyword identifying target market]
  • Social Media
    • Twitter
    • You could follow these people using a Twitter list, and if they actively discuss topics on your industry reply with valuable information.
  • Social Media
    • Twitter
    • You could follow these people using a Twitter list, and if they actively discuss topics on your industry reply with valuable information.
    • Once they follow you, you could follow them back if you find he/she is somebody that could help your business move forward.
  • Social Media
    • Twitter
    • Get email addresses of people in your target community or add them on Facebook; use Facebook search to find them.
  • Social Media
    • Twitter
    • Get email addresses of people in your target community or add them on Facebook; use Facebook search to find them.
    • Invite them to participate in a tweet chat that is followed by a hashtag that starts with the # sign.
  • Social Media
    • Twitter
    • Get email addresses of people in your target community or add them on Facebook; use Facebook search to find them.
    • Invite them to participate in a tweet chat that is followed by a hashtag that starts with the # sign.
    • Invite them to participate in a contest that is followed by a hashtag that starts with the # sign.
  • Social Media
    • Facebook
    • Befriend people who are interested in the topics that your target market covers.
  • Social Media
    • Facebook
    • Befriend people who are interested in the topics that your target market covers.
    • Include them in a list.
  • Social Media
    • Facebook
    • Befriend people who are interested in the topics that your target market covers.
    • Include them in a list.
    • Build a Facebook page and invite those people to join.
  • Social Media
    • Facebook
    • Befriend people who are interested in the topics that your target market covers.
    • Include them in a list.
    • Build a Facebook page and invite those people to join.
    • Once you have a few hundred people who have Liked your page, start conversations or create events to organize your network.
  • Social Media
    • LinkedIn
    • Fill out your profile with your resume.
  • Social Media
    • LinkedIn
    • Fill out your profile with your resume.
    • Request recommendations from people for whom you have performed great work.
  • Social Media
    • LinkedIn
    • Fill out your profile with your resume.
    • Request recommendations from people for whom you have performed great work.
    • Join groups where your target market is active.
  • Social Media
    • LinkedIn
    • Fill out your profile with your resume.
    • Request recommendations from people for whom you have performed great work.
    • Join groups where your target market is active.
    • Join groups where your peers are active.
  • Social Media
    • LinkedIn
    • Fill out your profile with your resume.
    • Request recommendations from people for whom you have performed great work.
    • Join groups where your target market is active.
    • Join groups where your peers are active.
    • Leave signatures linking back to relevant content on your site.
  • Social Media
    • LinkedIn
    • Add only people that you know to your network:
  • Social Media
    • LinkedIn
    • Add only people that you know to your network:
    • Business cards
  • Social Media
    • LinkedIn
    • Add only people that you know to your network:
    • Business cards
    • Networking Events
  • Social Media
    • LinkedIn
    • Add only people that you know to your network:
    • Business cards
    • Networking Events
    • Close Associates
  • Social Media
    • LinkedIn
    • Add only people that you know to your network:
    • Business cards
    • Networking Events
    • Close Associates
    • Customers
  • Social Media
    • LinkedIn
    • Add only people that you know to your network:
    • Business cards
    • Networking Events
    • Close Associates
    • Customers
    • Friends
  • Social Media
    • LinkedIn
    • Get introduced to people that you don’t know by people in your network.
  • Social Media
    • LinkedIn
    • Get introduced to people that you don’t know by people in your network.
    • Once you are connected to a few hundred people, build groups to start discussions on your topics of coverage.
  • Social Media
    • LinkedIn
    • Get introduced to people that you don’t know by people in your network.
    • Once you are connected to a few hundred people, build groups to start discussions on your topics of coverage.
    • Crowdsource for content ideas on LinkedIn Answers.
  • Social Media
    • YouTube
    • Befriend people who subscribe to channels that cover related topics.
  • Social Media
    • YouTube
    • Befriend people who subscribe to channels that cover related topics.
    • Post comments on related channels with a large subscriber base offering valuable information.
  • Social Media
    • YouTube
    • Befriend people who subscribe to channels that cover related topics.
    • Post comments on related channels with a large subscriber base offering valuable information.
    • Optimize your video titles, tags, and descriptions for the search engines with targeted keywords – YouTube is the 2 nd largest search engine in the world.
  • Social Media
    • Niche Social Networks
    • Search for forums where your industry is being discussed.
  • Social Media
    • Niche Social Networks
    • Search for forums where your industry is being discussed.
    • Google: [industry keyword] + forum
  • Social Media
    • Niche Social Networks
    • Search for forums where your industry is being discussed.
    • Google: [industry keyword] + forum
    • Ask questions to crowdsource for content ideas.
  • Social Media
    • Niche Social Networks
    • Search for forums where your industry is being discussed.
    • Google: [industry keyword] + forum
    • Ask questions to crowdsource for content ideas.
    • Feature the forum users on your articles.
  • Social Media
    • Niche Social Networks
    • Search for forums where your industry is being discussed.
    • Google: [industry keyword] + forum
    • Ask questions to crowdsource for content ideas.
    • Feature the forum users on your articles.
    • Answer questions on the forum to position yourself as an expert.
  • For More Information
    • [email_address]
    • Subscribe to the newsletter: nealrodriguez.com
    • Twitter.com/notifyneal