fring momo award submission 2008

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fring momo award submission 2008

  1. 1. fring ™ momo Award Submission 2008 November 2008 Neal Fullman confidential and proprietary
  2. 2. Agenda <ul><li>What is fring? </li></ul><ul><li>Phenomenal growth </li></ul><ul><li>fring & 3 rd parties </li></ul><ul><ul><li>MNO’s </li></ul></ul><ul><ul><li>Brands </li></ul></ul><ul><li>fring and innovation </li></ul>
  3. 3. What is fring? <ul><li>fring ™ is a mobile internet service & community, that enables its users to share experiences and talk, chat & interact with other fringsters and their online communities, from their mobile phones. </li></ul>confidential and proprietary
  4. 4. The perfect mobile mash-up <ul><li>The three C’s </li></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Content </li></ul></ul>
  5. 5. Mashed-up community, communications & content <ul><li>fring users talk, chat & interact with each other and all of their favorite online communities from their mobile phones </li></ul><ul><li>They Skype each other, IM chat on MSN, they Twitter together, swap files and go online with cool mobile web apps </li></ul>
  6. 6. Real-time presence indication Real-time User generated content Real-time Behavior/ Context Options Hide Alan is listening to Madonna Alex Alan Gil1983 Troy DYNAMIC BUDDY LIST
  7. 7. User selects online communities & Add-on apps according to membership & personal interests Options Close Add more add-ons Skype Gmail Notifier Facebook COMMUNITIES & ADD-ONS CATALOGUE
  8. 8. C u there. wait 4 me outside DYNAMIC USER PROFILE Real-time User Generated Content and User Profile is built automatically Communities & Add-ons subscribed to by user Real-time status for each community or add-on Real-time content generated by add-on
  9. 9. VOICE CALLS VoIP calls to other fringsters, online communities, & regular phone contacts Options Hide Alan is listening to Madonna Alex Alan Gil1983 Troy DYNAMIC BUDDY LIST HangUp +123456789123 Call in progress Loudspeaker
  10. 10. C u there. wait 4 me outside. Ok? RICH INSTANT MESSAGING Live rich IM chat between fringsters & online communities Sara: Guys, the Blue is rocking tonight! Peter: where? Sara: Covent Garden Peter: which club, time? Sara: Underground @ 9pm Sara Options Close
  11. 11. FILE TRANSFER Send files to fringsters & online community buddies
  12. 12. View fringster’s real-time location & communicate with them from any online device with fring web widget & Google Map (GPS or Cell Triangulation) LOCATION Sara (WIDGET): Hi Pete. I can see you nearby. Peter: where are you? Sara: Go to end of road & turn right. I’m waitng outside the club Peter: Cool. Cu in 2 :-) Sara (WIDGET) Options Close
  13. 13. The perfect mobile mash-up <ul><li>The three C’s </li></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Content </li></ul></ul>LOCATION VOICE CALLS RICH IM COMMUNITIES & ADD-ONS DYNAMIC BUDDY LIST FILE TRANSFER USER PROFILES REAL-TIME PRESENCE
  14. 14. one, two… fring Linux on N810 Symbian S60 iPhone Windows Mobile Symbian UIQ minifring on J2ME
  15. 15. Symbian S60 (Jan. 07) ‏ Windows Mobile 5, 6 (June 07) ‏ Symbian UIQ (July 07) ‏ iPhone (April 08) J2ME (July 08) Linux (July 08) Brew (in process) fring (Jan. 07) ‏ Skype (Jan. 07) ‏ Google Talk (Jan. 07) ‏ Windows Live (Feb. 07) ‏ SIP (March 07) ‏ twitter (May 07) ‏ icq (Aug 07) ‏ Yahoo (Dec 07) AIM (Dec 07) Facebook (July 08) Orkut (July 08) GPRS/HDGE/3G (Jan. 07) ‏ Wi-Fi (Jan. 07) ‏ Bluetooth (Jan. 07) ‏ EVDO/CDMA (June 07) ‏ WiMAX (coming with service rollout) multi platform multi bearer multi community
  16. 16. Growth –Users Registered Users
  17. 17. Growth –Users
  18. 18. Growth – Usage Chat Messages Calls
  19. 19. Mobile <ul><li>Mobile platforms </li></ul><ul><ul><li>Nokia Symbian Series 60 </li></ul></ul><ul><ul><li>Samsung Symbian </li></ul></ul><ul><ul><li>Windows Mobile 6 </li></ul></ul><ul><ul><li>Java ME (J2ME) </li></ul></ul><ul><ul><li>iPhone </li></ul></ul><ul><ul><li>iPod Touch </li></ul></ul><ul><ul><li>iRiver (& other MP3 players) </li></ul></ul><ul><ul><li>Sony Ericsson UIQ </li></ul></ul><ul><ul><li>Linux </li></ul></ul><ul><ul><li>Blackberry & Android in development </li></ul></ul><ul><ul><li>Additional ‘connected’ devices </li></ul></ul>Representing 1000+ of the world’s most popular mobile devices 1000+ different mobile device types connect to the fring network on a daily basis Unique “thin client” technology allows ease of porting to new devices & platforms as they come to market
  20. 20. fringsters spreading the word… <ul><li>4 hrs. login duration per user per day </li></ul><ul><li>Users from 200+ countries WW </li></ul><ul><li>1,000 different mobile device types connect to fring network daily </li></ul><ul><li>9% of N95 owners in UK are fring users </li></ul><ul><li>fring is #1 data generating 3rd party app for Nokia N95 </li></ul><ul><li>According to Nokia Smartphone 360 study </li></ul><ul><li>400,000 new users monthly growth </li></ul><ul><li>Millions enjoying fring worldwide </li></ul>Registered Users
  21. 21. fring & 3 rd parties <ul><li>fring is working with 3 rd parties to bring value and enhance their existing eco-systems </li></ul><ul><li>We work with </li></ul><ul><ul><li>MNO’s </li></ul></ul><ul><ul><li>Global brands </li></ul></ul><ul><ul><li>Manufacturers </li></ul></ul><ul><ul><li>SIP & WiFi providers </li></ul></ul>
  22. 22. <ul><li>VoIP, IM & internet communities are perceived by MNO’s as an important component of their future eco system </li></ul><ul><ul><li>Understanding that voice is becoming IP driven </li></ul></ul><ul><ul><li>Voice is becoming commoditized </li></ul></ul><ul><ul><li>IP makes the entire communication cake bigger for all </li></ul></ul><ul><ul><ul><li>Cross platform (Mobile  Fixed) </li></ul></ul></ul><ul><ul><ul><li>Provides reason to sell data </li></ul></ul></ul><ul><ul><ul><li>Provides opportunities for cross-selling into higher value, high margin data products e.g. premium content </li></ul></ul></ul>fring working with MNO’s
  23. 23. fring working with MNO’s <ul><li>Very positive dialogue with a number of MNO’s in various territories worldwide </li></ul><ul><li>Relationships based on exploring the opportunities presented by mobile internet communications & communities rather than the threats </li></ul><ul><li>Several trials already underway (both fring & white label options) </li></ul>
  24. 24. fring working with brands fring provides the opportunity to engage customers in an always-on mobile live brand experience … confidential and proprietary … and participate in their daily routine , … via interactive opt-in channels embedded inside fring’s mobile client which we call Really effective mobile marketing
  25. 25. “ fring Add-ons”
  26. 26. What is a fringAdd-on? <ul><li>A fringAdd-on is an application developed under the fringAPI, enabling any 3 rd party brand to leverage fring’s mobile internet capability & functionality & use it to create live mobile brand experiences </li></ul>
  27. 27. Building communities around the offering User at the heart of the experience… taking all of his online communities mobile… supplementing them with fring Ad-ons & other brand communities… based on personal choice, lifestyle & interests.
  28. 28. And it’s always-on, always-connected fring is a connected community application This means it runs in the background , continually maintaining the user connection with the mobile internet. This makes it highly context-sensitive, continually monitoring and updating the user’s presence, location, connectivity, status, behaviour. And it provides a 2 way, real-time, high value relationship between brand and the user.
  29. 29. A new way to achieve brand mobility <ul><li>An always-connected , 2-way channel: reach and feedback in real-time </li></ul><ul><li>Mobile customer engagement , without the need for mobile browsing </li></ul><ul><li>Media-rich, fully branded mobile real estate </li></ul><ul><li>Presence-aware and location-sensitive </li></ul><ul><li>And perceived by the customer as a useful, engaging utility </li></ul>Why just advertise when you could engage?
  30. 30. Moving into the early majority confidential and proprietary
  31. 31. Month on month innovation & enhancing user experience First fringAdd-on applications released: facebook, Gmail notifier, Google’s Orkut, V-Tap Video Streaming, Yandex email Upgraded chat experience with real-time typing indication & enhanced presence features Aug Sept Oct Nov Dec Jan Feb March April May June July Aug Sept Oct Nov fringME! web widget enabling web visitors to communicate with & find fringsters from PC to Mobile via real-time Googlemap World First !!! f ring delivers first ever consumer mVoIP solution for the iconic apple iPhone Multi-lingual 7 language mobile client including European, Chinese & Russian languages Launched minifring , solution for J2ME devices and fring for Linux (new Nokia 810) & fring for Samsung fring Auto roaming memory of previous connections & seamless handover between connection types Released fringAPI enabling any developer & 3 rd party brand to create fring Add-on applications Released fring for Mobilkom Austria A1 representing the first operator deal of its kind in the world Released official iPhone AppStore fring – No.1 download worldwide & a new fringster born every second during first 48 hours
  32. 32. <ul><li>Thank-you </li></ul><ul><li>For further information please contact: </li></ul><ul><li>Neal Fullman </li></ul><ul><li>International Communications Director </li></ul><ul><li>+972 54 727 3432 </li></ul><ul><li>[email_address] </li></ul>

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