This slideshow is an introduction to social networking for college staff by Neal R. Axton, Information Resources staff.

1. Social Networking andOnline Community Building

2. Roadmap LinkedIn Facebook Twitter Bit.ly Drop.io

3. Terms of Art Networking Academic Social Network Analysis (ca. 1955) predates Online Social Networks Communities Business Communities Professional Communities Academic Communities Online Communities

4. Social Network Theory Illustrated Courtesy Wikibooks: Introduction to Sociology

5. Blurring Boundaries “Research on corporate social network sites, like IBM’s internal SNS Beehive, suggests that users welcome learning more about their colleagues’ lives, and that this information is used to facilitate social interactions that directly and indirectly support job-related tasks.” - Nicole Ellison et al., Social Network Sites and Society: Current Trends and Future Possibilities, Interactions (2009).

6. Real World Networking “Social networking is, and always has been, critical to professional success.” Networking is still primarily: In Real World, Local Networks People exchanging Business Cards Business Lunches Wine-and-Cheese Events Professional Organizations Conferences - Jennifer M. Igoe, Social Networking Sites as Employment Tools, MA Thesis (2008)

7. Continuum

8. Background Checks Rainmaking Professional Networking Connecting with Old Friends & Family Shape of Things to Come Utility

9. Obama’s Speechwriter

10. Virtual Communities Managing Reputation Real Life (RL) Online E-Professionalism All the World’s a Stage! Managing your Google Presence Behind the Scenes Reference Checks Pseudonyms & Bibliographic Identity

11. Legal Online Communities LinkedIn Ryze Xing Facebook LawLinks Casemaker X Interaction

12. Social Networking for Business People

13. Where the fish are biting… Doug Cornelius finds over 300,000 attorneys on LinkedIn (http://bit.ly/x6jmY) Martindale Hubble Connected 11,000 Legal OnRamp 9,000 LawLink 5,000 Legally Minded 2,000

14. Alumni Web

15. LinkedIn

16. Weekly Digest

17. New and Improved

20. Slideshare

21. Amazon Reading List

23. Introductions

24. Trust in an Online Environment

25. Recommendations

26. LinkedIn Pros Professional Aura Clean Interface New Applications for Sharing Business Oriented Increased Interoperability Xobni Business Model (Proxy for Sustainability) Less intimidating Difficult to embarrass yourself Cons Boring

27. Facebook Pros Biggest SNS currently Fun! Cons Personal, not professional Some people resent business discussion No tangible business model Busy Interface Peer Pressure

28. Investment of Time and Labor LinkedIn profile Speedy Gonzales Current Job Most Recent Educational Achievement Elaboration of Work Experience Piecemeal Facebook profile Privacy Settings Group Settings Oversharing

29. CrowdSourcing:Pick your CrowdWisely

30. Facebook

31. How Facebook Works

32. Big and Little Settings

33. Big Settings

34. Click through on Settings button

35. Privacy Settings

37. By default, everyone in your network may see all of your information Facebook Networks & Privacy

38. Mere Suggestions

39. Contact Information

40. More on this Soon

41. Back to Privacy

42. Searchability – Google Results Too!

43. Serge has no fan pages or friends yet

45. More Captcha

46. Browsing Friends

47. By default, friends are within circle of trust Friend Lists

48. Work Student Alums Professional Associations In-Laws Old Girlfriends Bosses Locked Down Make more restrictive groups

49. Friend Lists and Information Clusters

50. Custom Settings

53. Self-Censorship Can leave some fields blank! Comfortable reading it in Washington Post? Video Phones Picture privacy hole Psuedonyms Discouraged Deleted! Murphy was an optimist!

54. Damn Liquor!

55. Profile & Settings

56. Small Settings

57. Small Settings Expanded

58. Status Updating: Cursor Reveals Options

59. Facebook Updating

60. Another way to update

61. Twitter Application on Facebook

63. Twitter.com

64. Friends & Frenemies

65. Faux Friends

66. Tweet Tweet

67. http://apps.facebook.com/twitter Twitter on Facebook

68. Twitter on Facebook

71. Questions or Comments? Neal R. Axton http://www.linkedin.com/in/nealaxton For copies of this presentation, email neal.axton at wmitchell.edu