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Location vs. People

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(Extended version of) presentation given at "Apps, INSPIRE, and the New Economy" workshop hosted by AGI Scotland. Edinburgh, November 21, 2011

(Extended version of) presentation given at "Apps, INSPIRE, and the New Economy" workshop hosted by AGI Scotland. Edinburgh, November 21, 2011

Published in: Technology, Sports

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Transcript

  • 1. does location matter?
  • 2. i am@neal_lathia university college london
  • 3. i researchsensing (in) the city
  • 4. with lots of data, coming from
  • 5. what is so special about it?focus on two buzz words
  • 6. “smart cities” + “big data”
  • 7. smart cities want to join theBIG DATA hype.
  • 8. whatservices canwe build usinga citys data?
  • 9. thats right,location basedservices
  • 10. “ it is now commonplace for people to retrieve the information they need on demand according to their location - this workshops description ”
  • 11. today lets talk about where location FAILS ...and what really matters
  • 12. “ it is now commonplace for people to retrieve the information they need on demand vs. according to their location - this workshops description ”
  • 13. in 5 points that say:dont build for location,build for the person
  • 14. 1: The Infamous “Radius”
  • 15. location based services remind me of
  • 16. playing old-school video games. why?
  • 17. thats you
  • 18. thats the view of the worldyour location-service gives you
  • 19. thats where yourfavourite band isplaying tonight
  • 20. thats therestaurant youwould love
  • 21. thats the thing youneed right now
  • 22. 1: the radius opts for laziness(close) over preference (lets go!)dont build for location, build for the person
  • 23. 2: The Ontology of Location
  • 24. sometimes i care about here:
  • 25. sometimes, my city:
  • 26. other times, other cities
  • 27. or many cities
  • 28. 2: information about “place” cancover several layersdont build for location, build for the person
  • 29. 3: Discovery vs. History
  • 30. e.g., i want a coffee
  • 31. lets search...
  • 32. 3: location ignores the usersexperience and knowledgedont build for location, build for the person
  • 33. 4: Relevance & Explanations
  • 34. i dont commute withthe Central Line.
  • 35. Dave C. isnt my friend :(
  • 36. i was free 4 hours agotoo.
  • 37. people who go to train stationsgo to China Town.
  • 38. 4: location does not meanrelevant, timely, or meaningfuldont build for location, build for the person
  • 39. 5: the data problem
  • 40. social signallingvs. locationquality
  • 41. are all ratingsmeaningful?
  • 42. privacy nightmare
  • 43. 5: “location data” doesnt mean“appropriate”dont build for location, build for the person
  • 44. summary:where locationFAILS
  • 45. 1: the radius opts for laziness(close) over preference (lets go!)
  • 46. 2: information about “place” cancover several layers
  • 47. 3: location ignores the usersexperience and knowledge
  • 48. 4: location does not meanrelevant, timely, or meaningful
  • 49. 5: “location” doesnt mean“appropriate”
  • 50. dont build forLOCATION build for PEOPLE
  • 51. @neal_lathia university college london http://www.cs.ucl.ac.uk/staff/n.lathia