Zaragoza Presentation
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ICRT presentation of Zargoza as a destination. No much text, but enough to get an idea...

ICRT presentation of Zargoza as a destination. No much text, but enough to get an idea...

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Zaragoza Presentation Presentation Transcript

  • 1. Zaragoza as a Destination Video Carlos Buj
  • 2. Where is Zaragoza?
  • 3. Basic Data
    • 650.000 inhab.
    • Not very known
    • Crossroads between major economic poles
    • Air connection with Milano, Bruselles and London
    • MICE is developed
    • Expo 2008
  • 4. Statistics
  • 5. It’s Surrounded by tourist poles
  • 6. Figures in context
  • 7. Occupancy rate 2008
  • 8. Average nights per visitor
  • 9. Expo 2008 as an attempt to project the city
    • 3 months international exhibition
    • Expected more int’l vistors
    • Most visitors locals and from neigbouring cities
    • Pushed visitors 25% up in 2008
    • Didn’t fulfil the expectations
  • 10. Expo 2008 “ Water and sustainable development”
  • 11. Expo 2008 – a city transformed
  • 12. MICE Tourism
  • 13. MICE Tourism
  • 14. MICE Tourism
  • 15. MICE events
  • 16. MICE visitors
  • 17. Promotion of Zaragoza
  • 18. Tourist Office
  • 19. 2.0 presence
  • 20. Virtual tourist Office
  • 21. Promotion
    • International promotion of Zaragoza
    • Focus on tourist services and infrastructure, its cultural heritage and congress facilities
  • 22. Tourist Bus
  • 23. Performances in the tourist bus
  • 24. Semana Santa as a tourist attraction
  • 25. Semana Santa as a tourist attraction
  • 26. “ Zaragoza, an open book”
  • 27. Literary tours
  • 28. European Capital of Culture?
    • European label to promote a city culturally
    • Competing with 22 Spanish cities
  • 29. Winter Olympic Games of 2022?
    • Already aimed for 1992,1996,2016
    • Candidature of Zaragoza-Pirineos 2022