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8 Critical Success Factors For Lead Generation

by Advertising Agency Account Director at emedia USA (Reed Business Inormation) on Nov 06, 2009

  • 2,827 views

Mindset: conversation, not campaigns...

Mindset: conversation, not campaigns
Sales and Marketing act as one team
Clearly defined ideal customer profile
Universal lead definition
Effective lead management process
Database treated as a valued asset
Multi-modal lead generation portfolio
Consistent lead nurturing

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  • tewksbum Marcus Tewksbury, VP of Strategy & Consulting at Experian Marketing Services Like the ROMI dashboard too - great way to demonstrate. While I'm certainly a fan of the Lenskold stuff, I've actually recently been favoring a return on assets model. Instead of focusing on the channel of delivery, focusing on the investment in a content asset itself. As social and digital continue to drop the price of distribution more and more of the spend should swing to the content itself. So... ROA instead of ROMI... 4 years ago
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  • tewksbum Marcus Tewksbury, VP of Strategy & Consulting at Experian Marketing Services Where’s buy a list and email the death out of them? (joke) Brian, I love your approach and feel it offers a nice bridge into the ways marketing organizations actually operate (or at least want to) today from the complete inbound camps championed by Hubspot. I'm sure your viewership will take off here on SlideShare.... 4 years ago
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8 Critical Success Factors For Lead Generation 8 Critical Success Factors For Lead Generation Presentation Transcript