Using social media to build community disaster resilience Neil Dufty
Overview <ul><li>Social media </li></ul><ul><li>Community disaster resilience </li></ul><ul><li>Using social media in emer...
What are social media? <ul><li>The term “social media” refers to Internet-based applications that enable people to communi...
Social media use in Australia <ul><li>7 million smartphones in Australia in 2011  </li></ul><ul><li>Only 12% of NSW reside...
Community disaster resilience <ul><li>Community disaster resilience is ‘the ability of a community to not only resist and ...
Resilience- cont’d Molino Stewart
Building community disaster resilience Molino Stewart
Learning is critical <ul><li>Planning, structures and emergency agencies cannot protect all people in all events. Therefor...
Using social media in emergency management Molino Stewart
Some possible uses for emergency management <ul><li>Providing intelligence to emergency managers through ‘crowdsourcing’ <...
Some implications for emergency managers <ul><li>Changes concept of a ‘community’ (no longer a place, now a ‘learning comm...
Use in recent Australian disasters <ul><li>2011 Queensland floods (QPS Facebook ‘likes’) </li></ul>Molino Stewart
Recent events cont’d <ul><li>Estimated more than15% of flood-affected residents used social media in 2011 Qld floods  </li...
Issues for emergency managers Molino Stewart
Issues cont’d <ul><li>“ Malicious use of social media during an incident could range from mischievous pranks to acts of te...
More information <ul><li>Social Media 4 Emergency Management  www.sm4em.org   or #smem on Twitter </li></ul><ul><li>Book: ...
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social media & disaster resilience presentation

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Presentation on using social media to build community disaster resilience given to the Newcastle/Lake Macquarie Local Emergency Management Committee in Australia

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social media & disaster resilience presentation

  1. 1. Using social media to build community disaster resilience Neil Dufty
  2. 2. Overview <ul><li>Social media </li></ul><ul><li>Community disaster resilience </li></ul><ul><li>Using social media in emergency management </li></ul><ul><li>Issues </li></ul><ul><li>More information </li></ul>Molino Stewart
  3. 3. What are social media? <ul><li>The term “social media” refers to Internet-based applications that enable people to communicate and share resources and information. </li></ul><ul><li>Some examples of social media include blogs, discussion forums, chat rooms, wikis, YouTube Channels, LinkedIn, Facebook, and Twitter. </li></ul><ul><li>Social media can be accessed by computer, smart and mobile phones, and mobile phone text messaging (SMS). </li></ul>Molino Stewart
  4. 4. Social media use in Australia <ul><li>7 million smartphones in Australia in 2011 </li></ul><ul><li>Only 12% of NSW residents say they do not use a computer in everyday life </li></ul><ul><li>More than nine million Australians interact regularly on social networking sites, with Facebook dominating, followed by YouTube, Wikipedia and blogs </li></ul><ul><li>According to Nielsen, Australians spent the most time on social networking sites globally, an average of seven hours and nineteen minutes in April 2010. </li></ul>Molino Stewart
  5. 5. Community disaster resilience <ul><li>Community disaster resilience is ‘the ability of a community to not only resist and recover from a disaster but also to learn from and adapt to the changed realities that the disaster may cause’. </li></ul><ul><li>The National Strategy for Disaster Resilience was adopted by COAG on 13 February 2011 </li></ul><ul><li>The Strategy stresses the need for ‘shared responsibility’ between emergency managers and communities </li></ul>Molino Stewart
  6. 6. Resilience- cont’d Molino Stewart
  7. 7. Building community disaster resilience Molino Stewart
  8. 8. Learning is critical <ul><li>Planning, structures and emergency agencies cannot protect all people in all events. Therefore, people’s behaviours are critical before, during and after events. </li></ul><ul><li>The way people learn these behaviours is complex and varied </li></ul><ul><li>Social networks are an important factor in linking people’s behaviours </li></ul><ul><li>Social media has great potential in helping people learn and use appropriate behaviours </li></ul>Molino Stewart
  9. 9. Using social media in emergency management Molino Stewart
  10. 10. Some possible uses for emergency management <ul><li>Providing intelligence to emergency managers through ‘crowdsourcing’ </li></ul><ul><li>Engaging with people to help them prepare for events </li></ul><ul><li>Providing information (e.g. warnings) to communities during events </li></ul><ul><li>Providing support to people during and after a disaster </li></ul><ul><li>Coordinating response and recovery </li></ul><ul><li>Post-event learning </li></ul>Molino Stewart
  11. 11. Some implications for emergency managers <ul><li>Changes concept of a ‘community’ (no longer a place, now a ‘learning community’) </li></ul><ul><li>Top-down provision of information replaced by peer-to-peer learning </li></ul><ul><li>Open interactions with people’s emotions </li></ul><ul><li>Diverse learning interests and needs instead of ‘one-size fits all’ </li></ul>Molino Stewart
  12. 12. Use in recent Australian disasters <ul><li>2011 Queensland floods (QPS Facebook ‘likes’) </li></ul>Molino Stewart
  13. 13. Recent events cont’d <ul><li>Estimated more than15% of flood-affected residents used social media in 2011 Qld floods </li></ul><ul><li>Slightly lower figure used social media in 2011 Victorian floods </li></ul><ul><li>According to a UWS survey main reasons for using social media during 2011 Qld events were: seeking general information (83% of respondents), seeking specific information from people (55%), requesting help (11%), leaving messages of support/sympathy (40%), providing information (35%), responding to questions (35%), offering direct help (23%). </li></ul>Molino Stewart
  14. 14. Issues for emergency managers Molino Stewart
  15. 15. Issues cont’d <ul><li>“ Malicious use of social media during an incident could range from mischievous pranks to acts of terrorism”. Bruce Lindsay, US Congressional research Service analyst </li></ul><ul><li>Traditional education & communication vs social media (issues for priorities, resourcing) </li></ul><ul><li>Validation of community information and risk of misinformation </li></ul><ul><li>Evaluation of social media effectiveness </li></ul><ul><li>Privacy issues </li></ul>Molino Stewart
  16. 16. More information <ul><li>Social Media 4 Emergency Management www.sm4em.org or #smem on Twitter </li></ul><ul><li>Book: ‘Social Media, Crisis Communication, and Emergency Management’ by Connie M. White </li></ul>Molino Stewart
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