Unit 7. Social trend 1: The emerging of new forms of communities


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Unit 7. Social trend 1: The emerging of new forms of communities

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Unit 7. Social trend 1: The emerging of new forms of communities

  1. 1. University of Aruba<br />FAS: SW&D / OG&M<br />November 17, 2009<br />Unit 2<br />1<br />Critical literacy, communication & Interaction 2 (Ge3b)<br />
  2. 2. 2<br />
  3. 3. Today’s program<br />3<br />Explore the effect technological developments –such as the internet and social media revolution- have on relationships in terms of social capital<br />Method: class discussion on the effects internet has on community bonding and social capital<br />
  4. 4. 4<br />
  5. 5. Questions:<br />5<br />How does the internet affect the formation, development and maintenance of new online social relationships?<br />In specific: how does the internet help to sustain existing relationships offline? <br />Envision what the future will look like in terms of new forms of community involvement? Identify possible challenges and opportunities?<br />Which forms of social capital does social media capitalize the most? (in terms of valuable assets?)<br />
  6. 6. Community and social capital<br />6<br />Community=A community is a group of individuals with an internal structure of reciprocity relations.<br />Conditions favoring a community:<br /> The more people are interdependent, the more they have and/or expect to have long-term relationships, the more they have multiplex relationships and the easier they are mutually accessible, the more they will develop mutual reciprocity relations<br />Which means: the more they are a community<br />
  7. 7. Social Capital<br />7<br />Relationships are a valuable asset<br />Humans are social being: we have relationships with others<br />Society is composed of multiple communities (formal and informal) that are connected to each other. Internal structure can be described in terms of sc<br />Interaction (communication) is the binding glue of society and of communities and between communities<br />
  8. 8. Social capital<br />8<br />SC is the aggregate of the actual potential resources which are linked to possession of a durable network of more or less institutionalized relationships of mutual acquaintance and recognition (Bourdieu)<br />SC consists of social connections, who you know and who you are friendly with, who you can call on for help or favors<br />
  9. 9. Social Capital<br />9<br />When approaching SC we look at the nature of these connections<br />Types of assets:<br />Trust<br />Norms<br />Reciprocity<br />Information <br />Cooperation<br />Mobilization<br />identification<br />
  10. 10. Types of SC<br />10<br />Bonding: ties between people in similar situations (are alike) , such as immediate family, close friends, neighbors<br />Bridging: more distant ties of persons: workmates, loose friendships and workmates<br />Linking: reaches out to unlike people in dissimilar situations, such as those who are entirely outside of the community. <br />
  11. 11. Technological developments & globalization<br />11<br />Printable press revolution<br />Telephone revolution<br />Recorded media: photo, film, sound<br />Radio /Television revolution<br />Internet:<br />Internet synchronizes all of above media<br />You consult it, it reaches all who have access to internet<br />You are both consumer as producer of information<br />Not only information, but also relationships<br />http://www.youtube.com/watch?v=6ILQrUrEWe8<br />
  12. 12. The social affordances of computerized communication (Wellman, 2001)<br />12<br />Broader bandwidth: the number of bits that can be pushed through a computer network connection is multiplying at tremendous speed.<br />Wireless portability: We are moving to a world of both ubiquitous and portable computing (think of mobile phones and the many applications they have Blackberry & Iphone gen)<br />Globalized connectivity: space and time barriers have collapsed <br />Personalization: You can express your individuality on the web. Whenever you log on to a communication device/social network, it knows who you are, where you are and what your preferences are<br />
  13. 13. 13<br />
  14. 14. 14<br />
  15. 15. Virtual geography <br />15<br />
  16. 16. Social capital and internet<br />16<br />Internet has been linked to both increases as decreased of social capital<br />Decrease: internet use detracts from face-to-face time with others, which might diminish an individual’s social capital<br />Supplement: online interactions may supplement or replace in-person interactions, justifying any loss from time spent online<br />Increase: new relationships emerge. Internet facilitates new ways to communicate, both existing relationships as new ones.<br />
  17. 17. Online communities: Social media<br />17<br />What is social media?<br />Based on social networking fundamentals:<br />http://www.youtube.com/watch?v=6a_KF7TYKVc<br />Facebook and Social Capital:<br />http://www.youtube.com/watch?v=pFTL8PBomUE<br />
  18. 18. How does internet affect communities?<br />18<br />
  19. 19. Physical place & Cyberplace (wellman, 2001)<br />19<br />Wellman’s essay deals with the following hypothesis:<br />“Computer networks are social networks. Social affordances —broader bandwidth, wireless portability, globalized connectivity, personalization– are fostering the movement from door-to-door and place-to-place communities to person-to-person and role-to-role communities. People connect in social networks rather than in communal groups”<br />“ in-person and computer-mediated communication are integrated in communities characterized by personalized networking” (Wellman, 2001)<br />
  20. 20. A computer network is a social network<br />20<br />We find community in networks, not groups. Although we often view the world in terms of groups, we function in networks.<br />
  21. 21. It looks more like this<br />21<br />
  22. 22. Changes in community <br />22<br />Door-to door communities (within the spatial boundaries of communities)<br />Place-to-place communities (within the households boundaries: household-to household)<br />Person-to-person communities<br />Role-to-role communities <br />
  23. 23. What are the differences and similarities?<br />Physical community<br />Internet community<br />23<br />
  24. 24. Emerging of new (virtual) Communities<br />24<br />Traditional boundaries have fade away <br />Most people operate in multiple, thinly-connected, partial communities as they deal with networks of kin, neighbors, friends, workmates, and organizational ties. <br />Rather than fitting into the same group as those around them…<br />Each person has his/her own “personal community”<br />
  25. 25. The Web as random acts of kindness<br />25<br />http://www.ted.com/talks/lang/eng/jonathan_zittrain_the_web_is_a_random_act_of_kindness.html<br />
  26. 26. How social media can make history<br />26<br />http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html<br />