Modern Marketer
is an explorer: a person who explores the marketing cloud; an adventurer.
4 Pillars of Modern Marketing
LinkedIn connects talent with opportunity at massive scale
Fundamentally transforming the way the world works
Scalable Inf...
Our Mission.
Connect the world’s professionals to make
them more productive and successful
LinkedIn connects talent with opportunity at massive scale
277M+
Members Worldwide
Growing at more than two members per se...
Our Vision.
Create economic opportunity for every
professional in the world
Marketing Revolution
Communication Revolution
Talent
12
4 Pillars of Modern Marketing
Lifecycle Operations Insights
Talent
The Driving Force for Success
Result, Leverage & Leadership
Thinking outside the box
Lifecycle
buy own
awareness
education
consideration
preference
adoption
champion
advocacy
5
12
3
4 7
6
Customer Infinite loop
Operations
If you are not embarrassed by the first
version of your product, you’ve
launched too late.
““
- Reid Hoffman,
Linkedin Fou...
ACME Seat Holder move Sep 16 John S, a former seat holder at XYZ Co, took a new position at ACME
Event Sep 12 Stephanie D ...
Insights
Big data
Information
Why did it happened?
Data
What happened?
Information
Why did it happened?
Data
What happened?
Knowledge
What will happen?
Intelligence
What is the best
that could ...
“If you can’t measure it, you can’t improve it.”
- P. Drucker
Ferdinand Magellan
was a Portuguese explorer who became known for having organized
the first circumnavigation of the Earth...
Modern Marketer
is an explorer: a person who explores the marketing cloud; an adventurer.
©2014 LinkedIn Corporation. All Rights Reserved.
Four Pillars to Modern Marketing
Four Pillars to Modern Marketing
Four Pillars to Modern Marketing
Four Pillars to Modern Marketing
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Four Pillars to Modern Marketing

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As marketers, we dream of developing a one-to-one relationship with our suspects, prospects, and customers to deliver the right content through the right channel at the right time in the buyer’s journey, all while leveraging technology that keeps the buyer front and center. This deck addresses the four pillars to reaching this dream—talent, data, automation, and enablement—to help you develop a winning modern marketing practice for your organization.

Transcript of "Four Pillars to Modern Marketing"

  1. 1. Modern Marketer is an explorer: a person who explores the marketing cloud; an adventurer.
  2. 2. 4 Pillars of Modern Marketing
  3. 3. LinkedIn connects talent with opportunity at massive scale Fundamentally transforming the way the world works Scalable Infrastructure Changes in User Behavior
  4. 4. Our Mission. Connect the world’s professionals to make them more productive and successful
  5. 5. LinkedIn connects talent with opportunity at massive scale 277M+ Members Worldwide Growing at more than two members per second 90% of Fortune 100 companies use LinkedIn to hire, to market or to sell
  6. 6. Our Vision. Create economic opportunity for every professional in the world
  7. 7. Marketing Revolution
  8. 8. Communication Revolution
  9. 9. Talent 12 4 Pillars of Modern Marketing Lifecycle Operations Insights
  10. 10. Talent
  11. 11. The Driving Force for Success
  12. 12. Result, Leverage & Leadership
  13. 13. Thinking outside the box
  14. 14. Lifecycle
  15. 15. buy own awareness education consideration preference adoption champion advocacy 5 12 3 4 7 6 Customer Infinite loop
  16. 16. Operations
  17. 17. If you are not embarrassed by the first version of your product, you’ve launched too late. ““ - Reid Hoffman, Linkedin Founder
  18. 18. ACME Seat Holder move Sep 16 John S, a former seat holder at XYZ Co, took a new position at ACME Event Sep 12 Stephanie D attended a seminar (LTS_PS_130902_TBI_Sydney) Blog visit Sep 7 Bob M visited talent.linkedin.com/blog Account Score Sep 15 ACME has increased Linkedin activity that indicates buying behavior
  19. 19. Insights
  20. 20. Big data Information Why did it happened? Data What happened?
  21. 21. Information Why did it happened? Data What happened? Knowledge What will happen? Intelligence What is the best that could happen? Big smart data
  22. 22. “If you can’t measure it, you can’t improve it.” - P. Drucker
  23. 23. Ferdinand Magellan was a Portuguese explorer who became known for having organized the first circumnavigation of the Earth (1521).
  24. 24. Modern Marketer is an explorer: a person who explores the marketing cloud; an adventurer.
  25. 25. ©2014 LinkedIn Corporation. All Rights Reserved.
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