Four Pillars to Modern Marketing
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Four Pillars to Modern Marketing

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As marketers, we dream of developing a one-to-one relationship with our suspects, prospects, and customers to deliver the right content through the right channel at the right time in the buyer’s ...

As marketers, we dream of developing a one-to-one relationship with our suspects, prospects, and customers to deliver the right content through the right channel at the right time in the buyer’s journey, all while leveraging technology that keeps the buyer front and center. This deck addresses the four pillars to reaching this dream—talent, data, automation, and enablement—to help you develop a winning modern marketing practice for your organization.

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Four Pillars to Modern Marketing Four Pillars to Modern Marketing Presentation Transcript

  • Modern Marketer is an explorer: a person who explores the marketing cloud; an adventurer.
  • 4 Pillars of Modern Marketing
  • LinkedIn connects talent with opportunity at massive scale Fundamentally transforming the way the world works Scalable Infrastructure Changes in User Behavior
  • Our Mission. Connect the world’s professionals to make them more productive and successful
  • LinkedIn connects talent with opportunity at massive scale 277M+ Members Worldwide Growing at more than two members per second 90% of Fortune 100 companies use LinkedIn to hire, to market or to sell
  • Our Vision. Create economic opportunity for every professional in the world
  • Marketing Revolution
  • Communication Revolution
  • Talent 12 4 Pillars of Modern Marketing Lifecycle Operations Insights
  • Talent
  • The Driving Force for Success
  • Result, Leverage & Leadership
  • Thinking outside the box
  • Lifecycle
  • buy own awareness education consideration preference adoption champion advocacy 5 12 3 4 7 6 Customer Infinite loop
  • Operations
  • If you are not embarrassed by the first version of your product, you’ve launched too late. ““ - Reid Hoffman, Linkedin Founder
  • ACME Seat Holder move Sep 16 John S, a former seat holder at XYZ Co, took a new position at ACME Event Sep 12 Stephanie D attended a seminar (LTS_PS_130902_TBI_Sydney) Blog visit Sep 7 Bob M visited talent.linkedin.com/blog Account Score Sep 15 ACME has increased Linkedin activity that indicates buying behavior
  • Insights
  • Big data Information Why did it happened? Data What happened?
  • Information Why did it happened? Data What happened? Knowledge What will happen? Intelligence What is the best that could happen? Big smart data
  • “If you can’t measure it, you can’t improve it.” - P. Drucker
  • Ferdinand Magellan was a Portuguese explorer who became known for having organized the first circumnavigation of the Earth (1521).
  • Modern Marketer is an explorer: a person who explores the marketing cloud; an adventurer.
  • ©2014 LinkedIn Corporation. All Rights Reserved.