Top Ten Marketing Trends Non-profits can not ignore Presented by Nancy Dowd, Director of MarketingNew Jersey State Library themwordblog.blogger.com

emerge

Pushing out your message to the masses, hoping to get a bite, that’s old style marketing that’s old style marketing that’s old style marketing

seven basic rules to live by

We are only here to host the conversation number one: The customer is in control

number one: The customer is in control

number two: WE must be Transparent

Fear Censorship Image control baaaaaaad

number three: we must be authentic ME = REAL ME = REAL ME = REAL ME = REAL

4.relate with stories.

Five: If it doesn’t have a little fat in it, who’ll know the soup is homemade? (Imperfections are okay)

6. Measure the right stuff

Rule 7: be part of the big picture

Word of Mouth Marketing CREATING BUZZ TR END 1

We trust our friends 10% INFLUENCE PURC HASING BEHAVIOR OF OTHER 90%

10% INFLUENCE PURC HASING BEHAVIOR OF OTHER 90%

OWOM (Old word of mouth) We made the product then pushed and pushed and pushed ... ... We were Interesting ... not boring for sure man. We had Smart and NEW ideas. “Cause who talks about old stuff.” Found megaphones like newslettters, posters, Blog, Youtube, Forums, eMail, sneezers.... Built trust through emotions and excellent service because people like to buy from people they know and trust.

We were Interesting ... not boring for sure man.

We had Smart and NEW ideas. “Cause who talks about old stuff.”

Found megaphones like newslettters, posters, Blog, Youtube, Forums, eMail, sneezers....

Built trust through emotions and excellent service because people like to buy from people they know and trust.

How did that work for us?

WOM Marketing Listen Give them what they want Find the influencers Provide choice of tools Let them spread the word Listen again .... make changes ....

Trend 1.5 Give them a real say! Give them a real say! then act.

“ I no longer seek information from “experts”, rather from people I trust .” -john on network

Starbucks Could work for libraries People vote for ideas then they go to “ idea partners” Works for their customers

Interactivity is fun when it’s real TIP: Polls are cool

Niche Marketing Article: http://www.wired.com/wired/archive/12.10/tail.html TREND 2

Article: http://www.wired.com/wired/archive/12.10/tail.html

Can you imagine ... a group of passionate enthusiasts being offer the opportunity to choose books they are interested in? But here’s the catch- they belong to a social network and everyone in that group gets the chance to submit ideas for books and once a month the group gets to vote via a poll for the book the library chooses to purchase. That’s the new marketing. THEY pick the product, promote it and use it and you just sit back and smile.

Permission Marketing Get your customers to tell you want they want then give it to them Classic Internet Marketing - every click is information TREND 3

Get your customers to tell you want they want then give it to them

Classic Internet Marketing - every click is information

Trends 4 &5 Predictions estimate biggest growth for Online and Mobile advertising ... will REALLY grow

Mobile marketing campaigns engage consumers and encourage them to “opt in” building a database of users that the business can then market via mobile phone. thank you for your permission thank you for your permission thank you for your permission

Campaigns include: Text message votingContestsNews alerts and triviaDownloads: ringtones, wallpaper and videos Source: http://www.golivemobile.com/businessapps.htm

Expects to triple in next three years Getting hotter: mobile and game marketing, social media mobile and game marketing, social media mobile and game marketing, social media

two words: online databases 2+1=success 2+1=success

Online databases Tip: Buy as a patron and demand a marketing campaign accordingly. If not intrinsic and easy-to-use just say no. If not intrinsic and easy-to-use just say no. If not intrinsic and easy-to-use just say no. If not intrinsic and easy-to-use just say no. If not intrinsic and easy-to-use just say no.

green TREND 7

Trend 8 I- Write U-Contribute

articles reviews editorials blogs white papers factoids trivia blog comments guest columns guest columns guest columns guest columns guest columns guest columns guest columns guest columns guest columns guest columns guest columns guest columns guest columns guest columns guest columns guest columns guest columns

Trend Nine: Stories Get ready to drive customers to the web where they are met with entertaining stories where they are met with entertaining stories where they are met with entertaining stories where they are met with entertaining stories

ten. market to voters

now have some fun!