Mobile Marketing: ideas, thoughts and lessons

Mobile Marketing: Some ideas, thoughts and lessons learned from NJSL Pilot Programs Photo credit: http://gracepilots.org/

Background

Mobile Marketing Pilot: Background

Heard exciting things about mobile marketing

Great way to reach hispanic populations and teens

Growing industry

Wanted to see if it was right for libraries

Hey Pete, Did you bring the tools? Ooops ... My bad. try texting “tools” to 51684

V oice

Text - SMS

Mobile Web

Mobile Search: Mobile SEO

Mobile Advertising: Web banners on mobile sites

Mobile Publicity: Target press

Social Networking

Proximity Marketing: Blue Tooth

Tools of Mobile Marketing Source: Mobile Marketing Handbook by Kim Dushinski

SMS Texting

Affordable and a quick start

Lowest common denominator

Share timely knowledge: cuts through the clutter

Make life easier for customers: Tidbits of knowledge, specific information

Possible partnership opportunities for couponing

Interactive connection between library and customer

Pilot Qualifications Photo credit: http://gracepilots.org/

Qualifications 1. Have an active mailing list to reach your members directly through traditional mail, email or other medium 2. Have a strong Teen/ YA program 3. Conduct a lot of programs for young adults and children 4. Are open to creative promotional ideas 5. Willing to allocate some of your marketing resources to promote the campaign 6. Are comfortable with mobile phones 7. Are excited about the possibilities of mobile marketing8. Are looking to reach a diverse group of parents 9. My library would be the best fit for this pilot because: (140 characters or less)

Really just needed people who like to communicate

Terminology

Short Code 51684

Keyword “IL09”