Blogger Survey

Pesta Blogger 2009: SURVEY RESULTS

Total respondents 1471

DEMOGRAPHICS

blog social media advertorial entry Knowing onliners behavior

1005 male 443 female

23 No answer

Junior highschool : 38 respondents Highschool : 388 respondents Diploma : 147 respondents Masters’ Degree : 116 respondents PhD : 6 respondents N/A : 27 respondents

Bachelor Degree: 749 respondents

Jabodetabek 974 respondents 88% Bandung 126 respondents 11% Yogyakarta 4 respondents 0% Sidoarjo 5 respondents 1%

Jakarta 647 respondents 58% Bekasi 96 respondents 9% Bogor 70 respondents 6% Tangerang 82 respondents 8% Depok 79 respondents 7%

89% I have a blog 11% I don’t have a blog

N/A > 6 months 6 months – 1 year 1 – 2 year(s) More than 2 years 6% 12% 18% 25% 39%

YES! … (no answer) NO… 1,430 people 21 people 20 people

YES! … (no answer) NO… 717 people 573 people 181 people

YES! YES! YES! YES! NO… NO… NO… NO…

194 545 358 248 126 1032 308 31 32 68 Everyday Every week Every month Less than once a month N/A

Communication channels being used most often

Instant Messenger Social Networking Sites E-mail Blog Microblog 1. 2. 3. 4. 5.

Most-trusted source of information

Search Engine News Portal Friends Microblog 1. 2. 3. 4. 5. Blog

Reasons to blog

Sharing knowledge 448 respondents

Voicing personal opinion 364 respondents

Love to write 359 respondents

Promoting brand/product/activities 56 respondents

Because my friends are blogging 44 respondents

others 94 respondents

? N/A 106 respondents

conclusion

VERSUS

Web 2.0 = Social networking SHARING

“ If it’s not in Google or [ respectable ] news portal, it’s nothing.”

Microblogs Social networking websites Company blogs, websites Day-to-day communication, providing updated information with time constraints, spreading information, create buzz, trigger awareness Your home, featuring your company’s product/services, in-depth information about your programs/activities, contacts, press releases Organizing event, develop community

Would you blog to promote a brand/company?

yes no 1203 respondents 219 respondents

“ That’s not my objective when I started blogging” “ Depends on the cause. I might want to blog for a social organization or NGOs” “ Too lazy to do so” “ Blog is for my personal diary” “ Bias” “ I’m not confident in doing that“ “ I don’t think my blog is that good” “ I don’t know how things work in professional world / in a company” “ I don’t want to be tied up to a certain rules and conditions” “ My writing is not good enough” “ I’m afraid that I might write something wrong” “ I feel that it restrains my freedom” “ If they’d like to sponsor, that’s okay. Advertorial is fine” “ I just want to write the topics that I like/certain issues” “ If we’re sharing the same values, why not?”

What’s been happening since

THANK YOU!

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Blogger Survey

by Ndoro Kakung on May 21, 2010

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Blogger Survey — Presentation Transcript