Blogger Survey

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Results on latest blogger survey by Pesta Blogger 2009

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Blogger Survey

  1. 1. Pesta Blogger 2009: SURVEY RESULTS
  2. 2. Total respondents 1471
  3. 3. DEMOGRAPHICS
  4. 4. blog social media advertorial entry Knowing onliners behavior
  5. 5. 1005 male 443 female
  6. 6. 23 No answer
  7. 7. Junior highschool : 38 respondents Highschool : 388 respondents Diploma : 147 respondents Masters’ Degree : 116 respondents PhD : 6 respondents N/A : 27 respondents
  8. 8. Bachelor Degree: 749 respondents
  9. 9. Jabodetabek 974 respondents 88% Bandung 126 respondents 11% Yogyakarta 4 respondents 0% Sidoarjo 5 respondents 1%
  10. 10. Jakarta 647 respondents 58% Bekasi 96 respondents 9% Bogor 70 respondents 6% Tangerang 82 respondents 8% Depok 79 respondents 7%
  11. 11. 89% I have a blog 11% I don’t have a blog
  12. 12. N/A > 6 months 6 months – 1 year 1 – 2 year(s) More than 2 years 6% 12% 18% 25% 39%
  13. 13. YES! … (no answer) NO… 1,430 people 21 people 20 people
  14. 14. YES! … (no answer) NO… 1,084 people 301 people 86 people
  15. 15. YES! … (no answer) NO… 717 people 573 people 181 people
  16. 16. YES! … (no answer) NO… 1,086 people 290 people 95 people
  17. 17. YES! YES! YES! YES! NO… NO… NO… NO…
  18. 18. 194 545 358 248 126 1032 308 31 32 68 Everyday Every week Every month Less than once a month N/A
  19. 19. Communication channels being used most often
  20. 20. Instant Messenger Social Networking Sites E-mail Blog Microblog 1. 2. 3. 4. 5.
  21. 21. Most-trusted source of information
  22. 22. Search Engine News Portal Friends Microblog 1. 2. 3. 4. 5. Blog
  23. 23. Reasons to blog
  24. 24. Sharing knowledge 448 respondents
  25. 25. Voicing personal opinion 364 respondents
  26. 26. Love to write 359 respondents
  27. 27. Promoting brand/product/activities 56 respondents
  28. 28. Because my friends are blogging 44 respondents
  29. 29. others 94 respondents
  30. 30. ? N/A 106 respondents
  31. 31. conclusion
  32. 32. VERSUS
  33. 33. Web 2.0 = Social networking SHARING
  34. 34. “ If it’s not in Google or [ respectable ] news portal, it’s nothing.”
  35. 35. Microblogs Social networking websites Company blogs, websites Day-to-day communication, providing updated information with time constraints, spreading information, create buzz, trigger awareness Your home, featuring your company’s product/services, in-depth information about your programs/activities, contacts, press releases Organizing event, develop community
  36. 36. Would you blog to promote a brand/company?
  37. 37. yes no 1203 respondents 219 respondents
  38. 38. “ That’s not my objective when I started blogging” “ Depends on the cause. I might want to blog for a social organization or NGOs” “ Too lazy to do so” “ Blog is for my personal diary” “ Bias” “ I’m not confident in doing that“ “ I don’t think my blog is that good” “ I don’t know how things work in professional world / in a company” “ I don’t want to be tied up to a certain rules and conditions” “ My writing is not good enough” “ I’m afraid that I might write something wrong” “ I feel that it restrains my freedom” “ If they’d like to sponsor, that’s okay. Advertorial is fine” “ I just want to write the topics that I like/certain issues” “ If we’re sharing the same values, why not?”
  39. 39. What’s been happening since
  40. 47. Q&A
  41. 48. THANK YOU!

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