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CODE_n Presentation @CeBIT 2012

CODE_n Presentation @CeBIT 2012



Ondango is an online shopping system that enables brands to sell their products directly on their Facebook pages.

Ondango is an online shopping system that enables brands to sell their products directly on their Facebook pages.



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    CODE_n Presentation @CeBIT 2012 CODE_n Presentation @CeBIT 2012 Presentation Transcript

    • CODE_n Presentation @CeBIT 2012 Nicolas Dittberner CMO, Co-Founder Prepared for CODE_n Club 2012
    • Introducing Ondango Ondango is an online shoppingsystem that enables brands to sell their products directly on their Facebook pages Ondango  -­‐  Confiden-al   2  
    • http://vimeo.com/ondango/marketing-video Ondango  -­‐  Confiden-al   3  
    • Why Ondango The best shopping experience on Facebook Easy navigation Special Deals Multiple product variations Trusted Shops certificate Multiple product images, with zoom Social sharing features Rich-html product descriptions FacePile (see your friends’ likes) Flexible shipping options Multiple payment methods User comments And much more: Multiple currencies Product categories & search 12+ languages Video for product descriptions Ondango  -­‐  Confiden-al   4  
    • Why Ondango No annoying app requests App requests decrease conversion rate by up to 80% Users don’t like app requests Ondango  -­‐  Confiden-al   5  
    • Why Ondango Features to spread the word 2.- A link to the product  shows up on his Timeline 3.- The link shows up also on his friends’ Newsfeed 1.- A user likes a product 4.- The friend clicks on the link and goes to the product site 5.- The friend likes the product and the cycle begins again Traffic from viral channels: 20% Ondango  -­‐  Confiden-al   6  
    • Who are our Customers Music bands & labels Already using Facebook Sports organizations Real, engaged fans Can sell merchandising Universities Fashion brands Move inventory Foster fan engagement E-Commerce retailers Run special promotions 45% of customers outside of Germany Ondango  -­‐  Confiden-al   7  
    • Ondango’s Business Model 30 day free trial ✔   Change plan any time ✔   Cancel any time ✔   No setup costs ✔   No hidden fees ✔   No risk ✔   Ondango  -­‐  Confiden-al   8  
    • Some Case Examples DJs from Berlin, selling Merchandise to 150K fans. Big online retailer, gained 100.000 fans in 24hours through a special promotion. Snowboard manufacturer, sold an 800€ board onFacebook - Most expensive item sold so far. Ondango  -­‐  Confiden-al   9  
    • Ondango in the Press “Ondango’s clean Facebook store design fits in with the look of the socialnetwork” http://bfginteractive.com/blog/socialmedia/2011/10/10/why-ondango-works/ “Being recognized as one of the most innovative European Tech Startups, thecompany has room to grow brands throughout Facebook” http://www.fashinvest.com/ondango-makes-secure-social-shopping-convenient/ “…they have built a solution that consumers can trust — and with that trust, asolution that will hopefully encourage conversion for merchants.” http://techcrunch.com/2011/10/07/ondango-launches-to-let-merchants-turn-their-facebook-pages-into-secure-social-shops/ “The company’s shopping solution allows vendors to create shops on theirFacebook pages, with potential customers using the familiar Facebook interfaceand not having to deal with app requests.” http://www.allfacebook.com/facebook-shopping-software-2011-10 Ondango  -­‐  Confiden-al   10  
    • Ondango in the ecosystem Other shop Bookkeeping  systems tools Fulfillment providers Other services Our API allows us to meet the needs of deep integrations Ondango  -­‐  Confiden-al   11  
    • Maximize the N° of transactions Product Roadmap for the upcoming months Product-widgets that can be embedded in every website Special, mobile-only versions of the shops API integration with Pinterest to automatically publish products Ondango  -­‐  Confiden-al   12  
    • Thank you! nicolas@ondango.com