Talk for Agile Tour Toulouse 2013, France. http://teammood.com

1. A STORY OF MY PRODUCT
Using LeanStartup

2. WHO AM I
Nicolas Deverge
@ndeverge
Working @ ekito as Software
Developer & Agile Facilitator
Micro-entrepreneur at night

3. THE PROBLEM
As a developer, I have a kickass idea and I don't know how to start*
* apart from coding the whole thing with the coolest technologies

4. VALIDATE THE IDEA
"If I had asked people what they wanted, they would have said faster
horses."
Henry Ford

5. LEANSTARTUP TO THE RESCUE
"We must learn what customers really want, not what they say they
want or what we think they should want"
@ericries

6. LEANSTARTUP TO THE RESCUE

7. THE IDEA

8. THE LEAN CANVAS

9. MY OBJECTIVES
★ Rule the world !
★ Build something of my own
★ Learn new things
★ Money ?

10. LET’S SHOW A MVP

11. ANNOUNCE

12. WHO CLICKS ON THE LINK ?

13. THE LANDING PAGE

14. WHO GIVES HIS EMAIL ?

15. MEASURE

16. MEASURES
The Funnel : AARRR
“Pirate metrics” by
Dave McClure

17. SOME STATS
In 24 hours
★ About 400 unique
visitors
★ About 70 registrations
Conversion rate of
17,5 %

18. BUT IT’S NOT SUFFICIENT
Why does people give their emails ?

19. LEARN

20. LET’S ASK TO AN EXPERT
Ash
Me

21. GET OUT OF THE BUILDING !*
Let’s start a survey
★ Email to 100 people
★ About 40 answers
* Customer Development by Steve Blank’s “The Four Steps to the Epiphany”

22. GET OUT OF THE BUILDING !*
* Customer Development by Steve Blank’s “The Four Steps to the Epiphany”

23. GET OUT OF THE BUILDING !*
JUG’s prez
* Customer Development by Steve Blank’s “The Four Steps to the Epiphany”

24. WHAT I LEARNED SO FAR
★ People take time to give you
feedback
★ People kinda want to be a part of
the story
★ People do not consider your emails
as spam

25. MY OBJECTIVES
★ Rule the world !
★ Build something of my own
★ Learn new things
★ Money ?

26. THE PLAN NOW

27. START YOUR OWN !

28. EXCUSES

29. I HAVE NO IDEA

30. IT’S NOT THE RIGHT TIME

31. IT TAKES TIME

32. IT COSTS MONEY
A theme on http://wrapbootstrap.com
6$
A domain name
10$
Hosting on Heroku
free
Some passionate time to build it
priceless !!

33. START NOW !

34. BOOKS

35. YES YOU CAN!
Got an idea and a bit of free time? Start now!
You will:
learn new things
enjoy doing your stuff
meet new people
•
•
•
The riskiest thing: success!

36. QUESTIONS ?