A story of my incoming product using LeanStartup
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A story of my incoming product using LeanStartup

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Talk for Agile Tour Toulouse 2013, France.

Talk for Agile Tour Toulouse 2013, France.
http://teammood.com

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A story of my incoming product using LeanStartup A story of my incoming product using LeanStartup Presentation Transcript

  • A STORY OF MY PRODUCT Using LeanStartup
  • WHO AM I Nicolas Deverge @ndeverge Working @ ekito as Software Developer & Agile Facilitator Micro-entrepreneur at night
  • THE PROBLEM As a developer, I have a kickass idea and I don't know how to start* * apart from coding the whole thing with the coolest technologies
  • VALIDATE THE IDEA "If I had asked people what they wanted, they would have said faster horses." Henry Ford
  • LEANSTARTUP TO THE RESCUE "We must learn what customers really want, not what they say they want or what we think they should want" @ericries
  • LEANSTARTUP TO THE RESCUE
  • THE IDEA
  • THE LEAN CANVAS
  • MY OBJECTIVES ★ Rule the world ! ★ Build something of my own ★ Learn new things ★ Money ?
  • LET’S SHOW A MVP
  • ANNOUNCE
  • WHO CLICKS ON THE LINK ?
  • THE LANDING PAGE
  • WHO GIVES HIS EMAIL ?
  • MEASURE
  • MEASURES The Funnel : AARRR “Pirate metrics” by Dave McClure
  • SOME STATS In 24 hours ★ About 400 unique visitors ★ About 70 registrations Conversion rate of 17,5 %
  • BUT IT’S NOT SUFFICIENT Why does people give their emails ?
  • LEARN
  • LET’S ASK TO AN EXPERT Ash Me
  • GET OUT OF THE BUILDING !* Let’s start a survey ★ Email to 100 people ★ About 40 answers * Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
  • GET OUT OF THE BUILDING !* * Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
  • GET OUT OF THE BUILDING !* JUG’s prez * Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
  • WHAT I LEARNED SO FAR ★ People take time to give you feedback ★ People kinda want to be a part of the story ★ People do not consider your emails as spam
  • MY OBJECTIVES ★ Rule the world ! ★ Build something of my own ★ Learn new things ★ Money ?
  • THE PLAN NOW
  • START YOUR OWN !
  • EXCUSES
  • I HAVE NO IDEA
  • IT’S NOT THE RIGHT TIME
  • IT TAKES TIME
  • IT COSTS MONEY A theme on http://wrapbootstrap.com 6$ A domain name 10$ Hosting on Heroku free Some passionate time to build it priceless !!
  • START NOW !
  • BOOKS
  • YES YOU CAN! Got an idea and a bit of free time? Start now! You will: learn new things enjoy doing your stuff meet new people • • • The riskiest thing: success!
  • QUESTIONS ?