Human Centered Design

Human Centered Design
Match Your Purpose to Your Audience

The HCD Toolkit
From IDEO, perhaps the foremost design corporation in the world
HEAR: this section helps you to prepare to do design research for your purpose
CREATE: this section helps you take what you’ve learned from your research and turn it into solutions for your audience
DELIVER: this section helps you turn prototypes into implemented solutions

Three Lenses of HCD
Desirability: What does your audience want, and what are their frustrations?
Feasibility: What is technically and organizationally possible?
Viability: What is sustainably possible?
The overlap of the three lenses is the arena of implementation success

HEAR
Our audience research must result in:
Hearing people’s stories
Observations of people’s realities
A deeper understanding of people’s needs, barriers to change, and environmental constraints
Our planning for the research must explain how we will get all three kinds of information
Think Person Centered Planning