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Advocacy 201

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Basic Advocacy skills

Basic Advocacy skills


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  • 1. Advocacy 201
    The Basics
  • 2. Basic Advocacy Skills
    Documenting
    Planning
    Writing Complaints
    Letters to the Editor
    Getting help
    Testifying
    Press Releases
  • 3. Keep Advocacy Records
    Keep Everything
    Letters
    Emails
    Phone records
    Phone call summaries
    Conversation summaries
    Send MOUs after promises in calls
    Use of Certified Mail, Return Receipt Requested
  • 4. Plan Your Advocacy
    Who is your Target?
    What is important to your target?
    What tools do you have (list all)
    First Contact Planning
    How can your target respond?
    Make a tactical map
    Be ready for anything
  • 5. Writing Complaints
    Make sure you know who actually receives complaints and send your complaint to that person or office
    Your first sentence needs to state what you see as unfair
    Your second sentence needs to say what rule you believe was violated
    Describe the situation, ask for remedies, add attachments
    Call to make sure they got it
  • 6. Letters to the Editor
    The letter must be short (typically 140 words or less)
    Include your address and phone number, so the paper can contact you
    Don’t use a form letter
    No wasted words, and all message
    Refer to web site for more info
  • 7. Testifying
    Keep your testimony to NO MORE than 5 minutes
    Expect questions
    Type out your testimony and rehearse it
    Make copies
    Get there early and sign in
    Put contact info on your testimony copies
    Officials have complete control over whether you testify
  • 8. Press Releases
    Put your contact info at top
    Do on letterhead if possible
    Title should say it all
    Best if there is an event, a beginning, something genuinely new
    Include ALL the media in the target area
    5-7 days before, unless it is really big, then 7-10 days
  • 9. Getting Help
    Communities that focus on the same stuff you do are the best single source of answers
    Locals
    Web based communities
    Facebook
    People who do advocacy
    Locals
    Etc.
    Learn how to do legal research (take a class)
  • 10. Soul Resources
    Setting up a social network: http://bit.ly/ozg5R
    Why Advocacy? http://bit.ly/WlQpu
    The Little Book of Advocacy: http://bit.ly/utTw6
    Introducing Personal Advocacy: http://bit.ly/oj4as
  • 11. Web Resources
    Personal Advocacy: http://bit.ly/3tPfo4
    5 steps to successful advocacy:http://bit.ly/4FfEf
    Self-Advocacy: http://bit.ly/dMWzD
    What is Advocacy? http://bit.ly/45yD8S
    Electronic Advocacy: http://bit.ly/QnTn6
    Epolitics: http://bit.ly/71kA
  • 12. My Resources
    My Twitter Accounts: mdrcngd, commpower
    FrindFeed: http://friendfeed.com/normandelisle
    My Blogs:
    The Recovering Life
    LTC Reform
    Communities of Power
    Universal Education
    MDRC Website: http://www.copower.org/
    Linkedin Profile: http://bit.ly/s1mS
    Email: ndelisle@prosynergy.org
    Download This Presentation:
    Comment on this Presentation
  • 13. Final Thoughts
    "Am I not destroying my enemies when I make friends of them?”- Abraham Lincoln
    "Cautious, careful people, always casting about to preserve their reputations...can never effect a reform.“ –Susan B. Anthony
    "Those who profess to favor freedom, and yet deprecate agitation, are men who want crops without plowing the ground.“ –Frederick Douglass