Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the ...
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
usmangreyamazing slideshow.. http://www.grasphub.com3 months ago
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baybyyHello Am mary , i saw your profile today and became interested in you, i will like to know you the more, and i want you to send an email to my mail so that i can give you my picture for you to know whom i am. Here is my email address (maryjobe86@yahoo.de) I believe we can move from here. I am waiting for your reply in my mail don't send it in the site. Remember the distance or color does not matter but love matters allot in life (maryjobe86@yahoo.de)10 months ago
3 Third reasonMobile phone penetrationdrove Social Media success.And vice versa. Now, you’re always connected.
Obvious because Social & MobileMedia brought computing finally to a personal level.So it’s time to make marketing personal again.
Did you know that more people will access the MOBILE WEB than the DESKTOP WEB by 2013 -> 2015 Source: Gartner Source: Morgan Stanley
Digital natives can not imagine a worldwithout social media.
It ‘s time to find out how to be social ...outside social media.
Because people expect us to be social ...outside social media too.
Five key social effects to learn from. 1. Always contextual 2. Everything for free, right? 3. Consumer wants control 4. It’s their brand 5. Sharevertising
social effect n°1Being contextual How people now expect youto be contextual & relevant. All the time.
Being contextual
Search & social media content is contextual by nature. Learning by doing.
You’d better be as smart as Facebook & Google.People expect us to be contextual and relevant. Always.
Get to know your consumer.
social effect n°2The Free Economy Haven’t you noticed that the most complex and expensivesoftware are now for free? Like Google, Facebook, YouTube, ... When will your product become free?
Free, because people are willing to trade their privacy. In return for honest rewards and full transparency.
Privacy is not a big issue. Privacy is just a modern invention. Nurtured by the rise of anonymous cities. In the old villagespeople shared as much as now on social networks.
Social Payment
Social Rewards
Think free, think sharing.What can you do to make (part of) your productsor service for free? And make even more money.
social effect n°3Always in Control The consumer wants to be in control. From Push to Pull communication.
What people expect from Facebook,they now expect from your brand too. ✓ permission based (Facebook connect) ✓ transparant profile data ✓ communication control ✓ privacy settings ✓ like / comment / share ✓ opt-in & -out
If Facebook can do this for 800 million people, why can’t you do it for your customers?
Did you know a mailinglistopt-in equals a Facebook like ? Please act upon it.
DID YOU KNOW? E-mailis the preferred channel (oversocial media) to give feedback or ask questions.
So, why are most e- mailings like this ?
social effect n°4It ’s their brand Yes, it’s their brand. Not yours. An engagement works both ways.
Brand loversmostly ‘outlive’ brand manangers.So, it’s then obvious they feel more connected to the brand.
CONCLUSIONThere is more to social than social media.Consumer expectations have changed a lot. People expect your marketing efforts to evolve along.
Beware of the Social Consumer1. CONTEXTUAL: Remember they expect you to know him2. FREEBIES: All good things in life are free3. ÜBERCONTROL: Let them pull the strings4. SOCIAL BRAND: It’s their brand, so invite them in5. SHAREVERTISING: Your product is your best ad
Waking up in the post- social media era. thank you Nick Decrock @ndecrock
Mauricio Garcia
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