+ Follow

Social Media: the Rainbow Theory

by Nick Decrock

34,151 views

Introduction presentation for social media starters, using the rainbow as a metaphor.

Accessibility

View text version

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

File a copyright complaint

79 Embeds 5,565

http://rethinksocialmedia.net	1966
http://kouhou.livedoor.biz	1471
http://www.socialemailmarketing.eu	334
http://www.woweffect.be	222
http://www.slideshare.net	177
http://olcaytocengiz.com	165
http://babablog.eu	163
http://www.siggyvolgt.nl	130
http://www.felgner.ch	88
https://inside.bluekiwi.net	75
http://www.slidescene.com	75
http://candyblog.eu	66
http://www.gwix.net	63
http://karatou.wordpress.com	61
http://www.sosyalmedyapazarlama.com	51
http://www.catepol.net	45
http://alierkurt.com	40
http://www.cirip.ro	37
http://www.inthebox.ch	32
http://nakedtokyo.typepad.com	30
http://mazlumdinler.wordpress.com	21
http://www.scoop.it	21
http://www.wayking.it	20
http://masonry.posterous.com	19
http://yok.to	18
http://www.wisuchu.com	15
http://www.linkedin.com	14
http://paper.li	12
http://buzzone.over-blog.com	11
http://mwalter86.wordpress.com	10
http://staging.byte.com.au	9
http://www.lte-unifi.net	8
http://translate.googleusercontent.com	7
http://www.e-presentations.us	6
http://layout.comunique-se.com.br	6
http://www.jigsawoffice.com	5
http://peteinakl.posterous.com	4
http://mercerbell.pbworks.com	4
http://173.224.120.206	3
http://www.misjournal.com	3
http://js1.jigsawoffice.com	3
http://www.candyblog.eu	3
http://mehrannasr.blogspot.com	3
http://www.allaboutali.com	3
http://www.candyblog.be	2
http://alierkurt.net	2
http://belajarmediasosial.blogspot.com	2
http://nmila.wordpress.com	2
http://www.alierkurt.net	2
http://foodforthoughts.tumblr.com	2
https://so-xperts.bluekiwi.net	2

More...

Statistics

Likes: 156
Downloads: 3,119
Comments: 19
Embed Views: 5,565
Views on SlideShare: 28,586
Total Views: 34,151

Social Media: the Rainbow Theory Presentation Transcript

@The End of Social Media the rainbow theory Picture by Manicho

Nick Decrock, @NOCUS the rainbow theory Picture by Manicho

“If you want to spot a rainbow, you need to know where it starts or ends.” Deﬁne where you want need to start and want to achieve in the end. - Social Media, the Rainbow theory

Of course you want this.

Social Media has as many myths as the rainbow phenomenon.

Where will you be social tomorrow ?

Make your own

United Colors of Social Media The Conversation Prism by Brain Solis

Building bridges, starting conversations

Social media ≠ a hype

CURIOUS @ nd ec ro ck your them EGO EX RT PR PA us ES KE S TA Human drivers for Social Media

TV print radio mail email web PR event social Social media ≠ a medium

Social Media ≠ Medium Social Media is the human connection between media.

The best investment in social media is ... ... an investment in marketing. people / product / price / promotion / ...

Look ! A rainbow ! Wow ... People want to talk about your product or brand. Give them a reason to. In average, there are almost 25 million conversations about brands ... per week.

Make your own rainbow !

Listen Learn Share Join Engage

LISTEN PARTICIPATE LEADS, LOYALTY + LEARN + ENGAGE + SALES How to How to How to get let the look into sun for that the shine pot of cloud ? gold ? ?

So what’s @ the end of social media ? ✓ knowledge ✓ inspiration ✓ golden network ✓ new products ✓ better marketing ✓ yes ... money ! “Saying what we think gives us a wider conversational range than saying what we know”

Thank You Nick Decrock, and enjoy the rainbow. NOCUS www.nocus.eu @ndecrock on Twitter Picture by Manicho

sbadran202 Wonderful Presentation!! different and interesting view about the social Media... 1 year ago

Are you sure you want to

rachel_BD Love this presentation, what programme did you create it in? 1 year ago

Olufunmi Sobodu, CEO at Funmz Designs Interesting view on social media, different angle and very refreshing. Nice model and few interesting points I would like to include in my dissertation.

Oh and Very clean presentation. 1 year ago

Roni Santana, Social Media Strategist at Keepin Labs wow, thats nice!!
thanks. 1 year ago

Katrien Cattoor, Lecturer in ICT, Market Research and Statistics at KHBO Very nice presentation ! 1 year ago

Virtual Assistant Inc. at Virtual Assistant Inc. Social media is like a connective tissue that links people across the world into one united community where they interact and share mutual benefits. 2 years ago

Dylan van der Heij, Marketing Manager at Body & Fitshop Nice insight and comparison.. I think you hit it on the spot =) 2 years ago

CosmicRami at CosmicRami This is great! And so colourful! Thanks for sharing, im passing it on! :) 2 years ago

Rhea Lu at OMD Worldwide Thanks for sharing~Beautiful presentation:) 2 years ago

Hai Le Minh, PM at Peacesoft I love your model 3 years ago