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Social Media: the Rainbow Theory

by Nick Decrock on Mar 04, 2010

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Introduction presentation for social media starters, using the rainbow as a metaphor.

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Introduction presentation for social media starters, using the rainbow as a metaphor.

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Social Media: the Rainbow Theory — Presentation Transcript

@The End of Social Media the rainbow theory Picture by Manicho

Nick Decrock, @NOCUS the rainbow theory Picture by Manicho

“If you want to spot a rainbow, you need to know where it starts or ends.” Deﬁne where you want need to start and want to achieve in the end. - Social Media, the Rainbow theory

Of course you want this.

Social Media has as many myths as the rainbow phenomenon.

Where will you be social tomorrow ?

Make your own

United Colors of Social Media The Conversation Prism by Brain Solis

Building bridges, starting conversations

Social media ≠ a hype

CURIOUS @ nd ec ro ck your them EGO EX RT PR PA us ES KE S TA Human drivers for Social Media

TV print radio mail email web PR event social Social media ≠ a medium

Social Media ≠ Medium Social Media is the human connection between media.

The best investment in social media is ... ... an investment in marketing. people / product / price / promotion / ...

Look ! A rainbow ! Wow ... People want to talk about your product or brand. Give them a reason to. In average, there are almost 25 million conversations about brands ... per week.

Make your own rainbow !

Listen Learn Share Join Engage

LISTEN PARTICIPATE LEADS, LOYALTY + LEARN + ENGAGE + SALES How to How to How to get let the look into sun for that the shine pot of cloud ? gold ? ?

So what’s @ the end of social media ? ✓ knowledge ✓ inspiration ✓ golden network ✓ new products ✓ better marketing ✓ yes ... money ! “Saying what we think gives us a wider conversational range than saying what we know”

Thank You Nick Decrock, and enjoy the rainbow. NOCUS www.nocus.eu @ndecrock on Twitter Picture by Manicho

sbadran202 Wonderful Presentation!! different and interesting view about the social Media... 4 months ago

Are you sure you want to Yes No

rachel_BD Love this presentation, what programme did you create it in? 4 months ago

Olufunmi Sobodu , CEO at Funmz Designs Interesting view on social media, different angle and very refreshing. Nice model and few interesting points I would like to include in my dissertation.

Oh and Very clean presentation. 7 months ago

Roni Santana , Social Media Strategist at Keepin Labs wow, thats nice!!
thanks. 9 months ago

Katrien Cattoor , Lecturer in ICT, Market Research and Statistics at KHBO Very nice presentation ! 11 months ago

Virtual Assistant Inc. at Virtual Assistant Inc. Social media is like a connective tissue that links people across the world into one united community where they interact and share mutual benefits. 1 year ago

Dylan van der Heij , Management at IAMImaginary Nice insight and comparison.. I think you hit it on the spot =) 1 year ago

CosmicRami at CosmicRami This is great! And so colourful! Thanks for sharing, im passing it on! :) 1 year ago

Rhea Lu at OMD Worldwide Thanks for sharing~Beautiful presentation:) 1 year ago

Hai Le Minh , PM at Peacesoft I love your model 2 years ago

Social Media: the Rainbow Theory

by Nick Decrock on Mar 04, 2010

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Social Media: the Rainbow Theory — Presentation Transcript