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“Marketing by Tweeting on the Toilet”
by Nick Decrock, NOCUS
‣ nocus.eu ‣ twitter.com/ndecrock
‣ kaai16.be ‣ linkedin.com/in/ndecrock
‣ dockyard.be ‣ slideshare.net/ndecrock
‣ candyblog.eu ‣ facebook.com/decrock
‣ creativeclass.be ‣ flickr.com/photos/nickdecrock
or just Google me

this one is great !
http://www.slideshare.net/mzkagan
Maak maar eens een Social Media presentatie
als Slideshare.net er al vol van staat. Zou ik
niet beter die van @mzkagan geven ?
5 days ago from web

Yet another Social Media presentation
1. Social Media marketing does not exist
2. Secret of success
3. Tools for boys & girls Review at
4. Thank God it’s free lideshare.net /ndecrock
s
5. What’s in it for me, part one
6. What’s in it for me, part two

1. Social Media marketing does not exist

It’s all about ...
Social Media Marketing
Online Marketing
Marketing !
http://blog.hubspot.com/
1. Social Media marketing does not exist

Definition o f marketing
“Marketing is an integrated communications-based
process through which individuals and communities are
informed or persuaded that existing and newly-
identified needs and wants may be satisfied by the
products and services of others.
Marketing is used to create the customer, to keep the
customer and to satisfy the customer.”

ocial media
D efinition of s
“Social media supports the human need for social
interaction, using Internet- and web-based technologies
to transform broadcast media monologues (one to
many) into social media dialogues (many to many)”
Je moet geen campagne maken om in sociale
media te scoren. Je moet een product maken
om bij consumenten te scoren.
4 days ago from Twitterific
4 days ago from web

2. Secret of Success

potential
Unlocking the awesome
of behaviora l disorders.
✓ Simplicity, simplicity.
✓ I have an opinion !
✓ Curiousity killed the cat.
✓ Part of the Gang Bang.
✓ Look at me (please).
✓ Bla bla bla ...
http://despair.com/
2. Secret of success

Number of Belgian couch potatoes
Facebook Netlog LinkedIn Twitter
2.639.020 2.896.063 473.226 113.892
If facebook were a country, it would be the
eighth most populated in the world, just ahead of
Japan, Russia and Nigeria.
3 days ago from Tweetie
4 days ago from web
BELGIUM - http://bvlg.blogspot.com/2009/10/belgian-social-media-monitor.html / InSites

Word-of-mouth on steroids
(average friends/followers)
Facebook Netlog LinkedIn Twitter
130 50 63 115
Vroeger leerde ik dat een goede WOM
gemiddeld 3 mensen bereikt en een slechte
minst. 5. Goh ... dat waren nog eens tijden ;-)
1 days ago from web
4 days ago from web
BELGIUM - Different sources, different averages

3. Tools for boys & girls

First. It’s not about the tools,
it’s about the possibilities.
Second. For every boy there is a girl.
Meaning: there are more then 5000 social media
sites or applications.
Third. There is NO clash of generations.
& 5.000 more ...
http://geekandpoke.typepad.com/ 3. Tools for boys & girls

Generation by generation
(average age)
Facebook Netlog LinkedIn Twitter
34 21 41 33
Er blijken bijna 400.000 senioren op
Facebook rond te dwalen. #insites
Sep 3rd from Twitterific
BELGIUM - Jan Vermeiren ⎮ http://www.mediapost.com ⎮ Netlog

4. Thank God it’s free !

“Using social media to market your business is
a good idea. Just don't plan on getting your whiz-kid
nephewto do it for free.”
Het is niet omdat er water uit de kraan komt,
dat we er alle dagen van moeten drinken.
Geef mij maar een koffie. Met suiker.
5 days ago from web
4 days ago from web

GR ATIS
It’s a free world.
It’s NOT !
Oh .. wait !
More time, effort & budget to:
✓ product development
✓ marketing campaigns
✓ advertising
4. Thank God it’s free !

5. What’s in it for me, part one

People are talking about your brand right now.
Aren’t you curious ?
And if they’re not,
shouldn’t you give them something to talk about ?

“DELL SUCKS. DELL LIES.
Put that in your Google and smoke it, Dell”
- Jeff Jarvis • June 21, 2005
DELL IDEASTORM
Launch of customer relations site
- February 16, 2007
DELL OUTLET @TWITTER
Launch of direct marketing strategy via Twitter
- June, 2007

Check
this out !
RT @nytimes: Dell has made $3 million
selling products to its Twitter followers.
5 days ago from web

6. What’s in it for me, part two

Social Media are always rewarding. 200%.
Personal Business
Inspiration & knowledge Know-how
Getting connected Likeability & trust
Personal branding Act/React
Marketing & Sales
Money b ack refund
g uaranteed !
6. What’s in it for me ?

8 steps to social media expertise
1. Get a LinkedIn account for your professional network,
see who’s out there. Show off with your credentials.
2. Twitter.com is a must to read what’s going on right now.
Listen first, write second.
3. Facebook is a useful social network to show yourself as being a
friendly human being or re-connect with your ex.
4. Get a Flickr account for photo sharing.
THANK
5. Share your stunning presentations on Slideshare.net YOU
6. Start uploading your ‘uncut’ commercials on YouTube.
7. Save your best links to a del.icio.us account for social bookmarking.
8. Get a Wordpress.com account to bloggggg yourself into history.
ou on line ;-)
See y

9. Review presentation at
slideshare.net/ndecrock
and visit our workshop
sessions next year !
THANK
See you online ;-) YOU

twitter.com /ndecrock
Q &A