How to get engaged to/in social media

Engaging to social Media “The Commitment”

It’s not the result, but the eﬀort that is appreciated the most. In advertising we’re trying to hard to say the ‘right’ thing. Social media is a lot easier, because you can be just honest.

The Engagement Before you take the step, you need to take some steps. 1 2 3 4

f ans staff 1 Great cus tomers lovers are great prospects listeners. c ompeti tion enemies

Be sure to sit close enough

company indust ry 2 Observe and audience educate c ol leagues yourself ... c ompeti tion legislation

As close as you can be

personal ex periment 3 Practise s mall = ok makes perfect ... you know what I’m talking about focus qualit y

SM ≠ Social Media

pol ic y st rat egy 4 Now is the media mi x time to get serious. budget & time They’re waiting for you. commit ment vision

ha fee vin Rel t i g c ax, s q ol no uit d rm e al

But, ask yourself anyway Is your company ready for engagement in real life ? Openess is key.

But, ask yourself anyway Is your company ready for engagement in real life ? Openess is key. CANCEL NEXT >

So ask yourself Who do you want to inspire ? And where to ? People inspire people.

So ask yourself Who do you want to inspire ? And where to ? People inspire people. BACK NEXT >

In the 90’s you expected engagement from the customer. Now he’s expecting it from you

Participate Engage Share Offer a platform Offer help and respond Set an example Make sure people get Provide people with to find you (build a things to talk about ... reputation) over and over again Be a teammate, Show you care not a coach

news emotions views You are what you comment share expertise

These tools aren’t social media. They’re powering conversations.

Decide what’s important Social Software Honey presence Facebook sharing relations identity LinkedIN Twitter conversation reputation groups Flickr via: nform.ca

Periodic Table of Social Media elements http://www.rickliebling.com/

Social web is decentralised, but what about your website ? Is it open for hapiness ? Sure it is as social as can be ?

video blogs pics YOUR news website location content search status

Some ﬁne examples

Hat Tip #1 Why not provide a share with Facebook friends button after clients made an online purchase ? They’ll probably be excited to do so.

Hat Tip #2 Facebook Connect makes your site more relevant with a simple click. Moreover it will stimulate conversations. Online and oﬄine.

Hat Tip #3 Social media is full of narcists. Give them the spotlight they deserve for starting conversations about your brand, product or services.

Hat Tip #4 Location, location, location. People will start sharing not only what they do, but also where they do it. Welcome them doing so.

The Engagement So, we can conclude: “To participate = to engage”.

Thank You Nick Decrock, NOCUS www.nocus.eu @ndecrock on Twitter Picture by Manicho

http://candyblog.eu	25
http://babablog.eu	20
http://www.mindtalk.com	10
http://www.slideshare.net	6
http://candyblog.be	1
http://anikageisel.posterous.com	1

How to get engaged to/in social media

by Nick Decrock on Mar 04, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

6 Embeds 63

Statistics

How to get engaged to/in social media — Presentation Transcript