Suretrunk Etherspeak V2

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Overview of the benefit of SIP trunks as a service for ShoreTel partners

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Suretrunk Etherspeak V2

  1. 1. SureTrunk for ShoreTel Extending Your ShoreTel Into the Cloud Bill Alessi EtherSpeak (703) 221-9999 [email_address]
  2. 2. <ul><li>703-649-0025 </li></ul><ul><li>[email_address] </li></ul><ul><li>Follow me on Twitter / Linkedin </li></ul><ul><li>Blog” http://etherspeak.wordpress.com </li></ul>Neil Darling www.suretrunk.com www.suretrunk.com www.switchtrunk.com www.ziptrunk.com www.ocstrunk.com
  3. 3. Who Are We? <ul><li>Certified ShoreTel Technology Partner for Native ITSP Services </li></ul><ul><li>Only Certified Service Provider that is ShoreTel “Customer Proven” & “Partner Proven” </li></ul><ul><li>We Provide Cloud Based Services for ShoreTel Customers and Partners </li></ul><ul><li>EtherSpeak Extends Your ShoreTel for Voice Trunks, Video Bridging Services and Disaster Recovery Using SIP with your ShoreTel </li></ul>
  4. 4. Introducing SureTrunk <ul><li>The Only Native SIP Trunking Solution Available to ShoreTel Customers </li></ul><ul><ul><li>EtherSpeak has certified a native SIP solution for ShoreTel dubbed “SureTrunk”. </li></ul></ul><ul><ul><li>According to ShoreTel partners -- we have the best solution for SIP . </li></ul></ul>
  5. 5. What Value Does Native SIP Bring to ShoreTel Customers? <ul><li>Cost Savings: SureTrunk provides no CapEx </li></ul><ul><li>Redundancy: SureTrunk provides seamless re-direction in the event of an outage , or on-site problem - connects to another site upon error condition (RedundaTrunk service option) </li></ul><ul><li>Affordability: SureTrunk provides High-Water Mark Billing . Customers only pay at highpoint of what they us concurrently (BurstaTrunk service option) </li></ul><ul><li>Flexibility: SureTrunk provides seamless connectivity for ShoreTel; Providing DID access to most of North America and now some of the Europian Union </li></ul>
  6. 6. Features/Benefits <ul><li>Managed service offering provides reliable alternative to CPE-based TDM or SIP Trunking solutions </li></ul><ul><li>Utilize telephone numbers available from any area code in the USA </li></ul><ul><li>Advanced redundancy, security and encryption features </li></ul><ul><li>Hassle-free manageability & scalability </li></ul><ul><li>A risk-free approach to connecting SIP networks with traditional fixed-line PSTN </li></ul><ul><li>Effective marketing tool enables SMBs to expand & extend into new local markets </li></ul><ul><li>Includes free video-interconnection between your users utilizing web cameras and Life Size Video conference rooms </li></ul><ul><li>Added flexibility to reduce OpEx and TCO </li></ul>
  7. 7. ShoreTel and Centralized Billing Internet / MPLS EtherSpeak Session Border Controller PSTN Origination and Termination PSTN Gateways VoIP Peering Main Office – ShoreTel Director & - 6 Trunks with a “Burst” - IP PBX Customer provided with one bill regardless of number of sites SureTrunk with BurstaTrunk option provides ShoreTel customers the most cost-effective method for managing monthly recurring expense Tunnel.a IPSEC Tunnel for Signaling 192.168.0.0/24 Office Subnet All Sites on One Bill! - Convenience of one bill to pay for all customer offices - Enables with BurstaTrunk, customer is able to only pay for trunks used – no more wasted capacity Inbound / Local Free; Customer only billed on 1 + dialing & inbound toll-free utilization Calls calculated on 6 second billing increment ShoreTel Client Office A SureTrunk Connection SureTrunk Centralized Billing Carrier MPLS Hand-off Legacy PSTN POTS / PRI SureTrunk Monthly provided on one easy to undertsand bill and easy to use customer portal EtherSpeak Core VPN Router
  8. 8. <ul><li>Imagine one bill for all of your sites! </li></ul><ul><li>Then imagine centralized billing – and centralized trunk utilization with BurstaTrunk – Only pay for actual number of concurrent calls Enterprise-Wide! </li></ul><ul><li>Right-sizing OP-EX is much easier with SureTrunk </li></ul><ul><li>Customers experience 40% to 70% monthly savings </li></ul>ShoreTel and Centralized Billing
  9. 9. ShoreTel and Virtual Numbering Internet / MPLS EtherSpeak Session Border Controller PSTN Origination and Termination PSTN Gateways VoIP Peering ShoreTel Director with DID numbers availability for 95% USA and 80% of CAN IP PBX Customer provided with DIDs from virtually any LATA in USA / CAN / UK - All calls flow inbound (originate) from EtherSpeak to customer ShoreTel over Internet or MPLS connection Tunnel.a IPSEC Tunnel for Signaling 192.168.0.0/24 Office Subnet All Sites on One Bill – or One Bill per Site - EtherSpeak provides direct-dial number availability in 95% of USA, 80% of CAN and 50% of UK SureTrunk VN Features: Inbound / Local Free; Customer only billed on 1 + dialing & inbound toll-free utilization - DIDs have option for inbound only – or 911 compliance with auto routing to local 911 center (PSAP). - Inbound only: numbers are for inbound routing only and should not show up in caller-id ShoreTel Client Office A SureTrunk Connection Carrier MPLS Hand-off Legacy PSTN POTS / PRI SureTrunk Monthly Concurrent Call Calculation Based on Customer CDRs EtherSpeak Core VPN Router
  10. 10. <ul><li>We provide local numbers from virtually any location in USA, Canada and now Europe </li></ul><ul><li>All inbound calls are free* </li></ul><ul><li>Eliminate the hassle associated with dealing with dozens of local telcos </li></ul><ul><li>EtherSpeak SureTrunk simplifies, saves and enables your ShoreTel in a whole new way with Virtual Numbering </li></ul>ShoreTel and Virtual Numbering
  11. 11. Real Life Example of Value of SureTrunk with BurstaTrunk. . . <ul><li>Current Carrier </li></ul><ul><ul><li>2 PRIs w/ 46 lines - $5,000/month including usage & LD, EVERY MONTH! </li></ul></ul><ul><ul><li>$2,000 for additional equipment </li></ul></ul><ul><ul><li>6 weeks for install </li></ul></ul><ul><li>EtherSpeak SureTrunk w/BurstaTrunk </li></ul><ul><ul><li>This particular month, 33 trunks used, total bill was $1304. The customer only paid for their maximum concurrent calls, not 46 like they did with their PRIs! </li></ul></ul><ul><ul><li>No new equipment, no new lines installed. $250 install fee, and cost for additional ShoreTel licenses </li></ul></ul><ul><ul><li>This solution was implemented within hours instead of weeks </li></ul></ul>This customer is saving approx. $3,700/month or $44,000/year! What impact does this have on your budget if you have an extra $44,000?!?
  12. 12. ShoreTel and BurstaTrunk Internet / MPLS EtherSpeak Session Border Controller PSTN Origination and Termination PSTN Gateways VoIP Peering Main Office – ShoreTel Director & - 6 Trunks with a “Burst” - IP PBX Customer provided with ability to make any number of simultaneous calls – - providing they have ShoreTel SIP licenses and adequate bandwidth for highest amount of expected calls. Tunnel.a IPSEC Tunnel for Signaling 192.168.0.0/24 Office Subnet All Sites on One Bill! - Customer only billed for 33 concurrent calls for given month! - Compared with a 46 Channels / PRI, Customer would save on 14 unused trunks in this monthly example Inbound / Local Free; Customer only billed on 1 + dialing & inbound toll-free utilization Calls calculated on 6 second billing increment ShoreTel Client Office A SureTrunk Connection BurstaTrunk Billing Results Carrier MPLS Hand-off Legacy PSTN POTS / PRI SureTrunk Monthly Concurrent Call Calculation Based on Customer CDRs EtherSpeak Core VPN Router
  13. 13. <ul><li>Requires only 6 trunk commit </li></ul><ul><li>Customers may Burst to whatever level of concurrent usage they require – only pay for what you use – and don’t pay for what you don’t use! </li></ul><ul><ul><li>Example: Stationary Printing Company has SureTrunk with BurstaTrunk and replaced 4 PRI’s from Telepacific </li></ul></ul><ul><ul><li>Now with SIP – They only use 33 concurrent calls instead of paying for 92 channels PRI – They only pay for what they use – and they always have what they need for seasonal business spikes! </li></ul></ul>ShoreTel and BurstaTrunk
  14. 14. SureTrunk Disaster Recovery Internet / WAN MPLS EtherSpeak Session Border Controller PSTN Origination and Termination PSTN Gateways VoIP Peering Remote Office Backup SIP Switch location Main Office – ShoreTel Director & Main SIP Switch location IP PBX IP PBX VPN tunnel terminated from primary and secondary customer locations to EtherSpeak’s edge. In the event of connectivity or site failure – inbound calls routed to secondary SIP switch; or tertiary PRI / POTS through PSTN Tunnel.a Tunnel.b IPSEC Tunnel 192.168.0.0/24 Office Subnet 192.168.10.0/24 Office Subnet 74.84.203.x/24 If primary connection fails – EtherSpeak will send and receive calls from site B’s connection and secondary ShoreTel switch Outbound calls routed to secondary ShoreTel switch in the event of failure Inbound calls automatically directed to secondary ShoreTel switch / tunnel – or via PSTN to POTS / PRI System auto-detects error condition SureTrunk DR provides 2 call paths, a local DID; free-local; free-inbound and 100 minutes of included 1 + long distance With DR enabled, ShoreTel customers recover from PSTN outages quickly and painlessly ShoreTel Client Office A ShoreTel Client Office B Primary ShoreTel Switch to SureTrunk Connection Secondary ShoreTel Switch to SureTrunk Connection Carrier MPLS Hand-off IPSEC Tunnel Encryption Domain Src: 192.168.10.b Dst: 172.26.a.b Legacy PSTN POTS / PRI Legacy PSTN POTS / PRI EtherSpeak Core VPN Router
  15. 15. <ul><li>Suitable for every customer that wants peace-of-mind </li></ul><ul><li>SureTrunk DR is available in case of an outage </li></ul><ul><li>Provides two-call-paths, a local DID, unlimited local and 200 minutes of long distance </li></ul><ul><ul><li>Example: Medical Technology Company </li></ul></ul><ul><ul><li>2 SIP trunks in the event of PSTN failure </li></ul></ul><ul><ul><li>Now with SIP – Outages can be easily managed </li></ul></ul>SureTrunk Disaster Recovery
  16. 16. SureTrunk: Tech Overview… Internet / MPLS WAN EtherSpeak Session Border Controller PSTN Origination and Termination PSTN Gateways VoIP Peering Remote Office Backup SIP Switch (access via /32 IPSEC VPN) Main Office – ShoreTel Director & Main SIP Switch location (access via /32 IPSEC VPN) IP PBX IP PBX VPN tunnel terminated from primary and secondary customer locations to EtherSpeak’s edge. Customer will have a separate SBC address (allocates out of 172.26.0.0/16) on the SBC interface. Tunnel.a Tunnel.b IPSEC Tunnel Encryption Domain Src: 192.168.0.a Dst: 172.26.a.a 192.168.0.0/24 Office Subnet 192.168.10.0/24 Office Subnet 74.84.203.x/24 1: Using SureTrunk for Cost Consolidation and Simplified Billing 2: Leveraging SureTrunk for Virtual Number Availability for USA, CAN and now UK numbers 3: Using SureTrunk for BurstaTrunk – a unique feature that enables trunks on-demand with High-Watermark Monthly Billing 4: Depending on SureTrunk Disaster Recovery (SureTrunk DR) for easing you out of a Potential Crisis When the PSTN Goes Down Ethernet interface 172.26.a.a 172.26.b.b Policy route 172.26.a.a 192.168.0.a Tunnel.a 172.26.a.b 192.168.10.b Tunnel.b ShoreTel Client Office A ShoreTel Client Office B Primary ShoreTel Switch to SureTrunk Connection Secondary ShoreTel Switch to SureTrunk Connection Carrier MPLS Hand-off IPSEC Tunnel Encryption Domain Src: 192.168.10.b Dst: 172.26.a.b Legacy PSTN POTS / PRI Legacy PSTN POTS / PRI EtherSpeak Core VPN Router
  17. 17. CONTACT For more information: http//:www.suretrunk.com [email_address] (703) 291-4980

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