TwitterLiterature reviewMYZONE - BUSINESS DEVELOPMENTBy Dong Nguyen
Content● Twitter● Statistics● Strategy● Issues
About● A social networking service● A microblogging service
About (cont...)The foundersJack Dorsey, Evan Williams, Biz Stone
About (cont...)@Jack, @Biz, @Noah, @Crystal,@Jeremy, @Adam, @TonyStubblebine,@Ev, @Dom, @Rabble, @RayReadyRay,@Florian, @T...
About (cont...)The first tweets sent at 4:00 am, Mar 22, 2006
About (cont...)● CEO : Dick Costolo● Executive Chairman : Jack Dorsey● Director : Evan Williams● Creative director : Biz S...
About (cont...)
About (cont...)Suite 900, 1355 Market Street, San Francisco, CA, United States
About (cont...)
About (cont...)Jul 15, 2006 - Sep 14, 2010Sep 14, 2010 - Jun 5, 2012Now
About (cont...)
About (cont...)1,0002501401,0002,000
About (cont...)Dom Sagolla
About (cont...)Dan Farber"Twitter is basically a mass-scalemarketing platform, in which every tweeteris a marketer and eve...
Statistics
Statistics (cont...)Research Date: Oct 5, 2012, by StatisticBrain18,518.5
Statistics (cont...)Numbers by TwitterCounter
Statistics (cont...)June 6, 2012Oct 26, 2012
Statistics (cont...)$45,000,000$139,000,000$259,000,000$399,500,000 ?Research Date: Oct 5, 2012, by StatisticBrain
Strategy
Strategy (cont...)
Strategy (cont...)What are you doing? Whats happening?Nov 19, 2009
Strategy (cont...)● Promoted Tweets● Promoted Trends● Promoted Accounts● Political Ads
Strategy (cont...)
Strategy (cont...)
Strategy (cont...)
Strategy (cont...)
Issues● Group● Stream● Spamming● Connecting
Issues (cont...)● Mark Otto and Jacob Thornton (Bootstraps)● Mark McBride (Sitestreams)
Issues (cont...)Coming soon...
References (1)Links :Twitter on WikipediaHow Twitter was bornWhat are Promoted Tweets?Twitter’s Secret History As the Worl...
References (2)Movies :Jack Dorsey: The 3 Keys to Twitters SuccessJack Dorsey: The Birth of TwitterInterview with Dom Sagol...
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Twitter - literature reviews

  1. 1. TwitterLiterature reviewMYZONE - BUSINESS DEVELOPMENTBy Dong Nguyen
  2. 2. Content● Twitter● Statistics● Strategy● Issues
  3. 3. About● A social networking service● A microblogging service
  4. 4. About (cont...)The foundersJack Dorsey, Evan Williams, Biz Stone
  5. 5. About (cont...)@Jack, @Biz, @Noah, @Crystal,@Jeremy, @Adam, @TonyStubblebine,@Ev, @Dom, @Rabble, @RayReadyRay,@Florian, @TimRoberts, @BlaineOdeo, IncSMS based social networkSouth Park, San Francisco
  6. 6. About (cont...)The first tweets sent at 4:00 am, Mar 22, 2006
  7. 7. About (cont...)● CEO : Dick Costolo● Executive Chairman : Jack Dorsey● Director : Evan Williams● Creative director : Biz Stone
  8. 8. About (cont...)
  9. 9. About (cont...)Suite 900, 1355 Market Street, San Francisco, CA, United States
  10. 10. About (cont...)
  11. 11. About (cont...)Jul 15, 2006 - Sep 14, 2010Sep 14, 2010 - Jun 5, 2012Now
  12. 12. About (cont...)
  13. 13. About (cont...)1,0002501401,0002,000
  14. 14. About (cont...)Dom Sagolla
  15. 15. About (cont...)Dan Farber"Twitter is basically a mass-scalemarketing platform, in which every tweeteris a marketer and every follower a set ofeyeballs and a potential re-marketer."
  16. 16. Statistics
  17. 17. Statistics (cont...)Research Date: Oct 5, 2012, by StatisticBrain18,518.5
  18. 18. Statistics (cont...)Numbers by TwitterCounter
  19. 19. Statistics (cont...)June 6, 2012Oct 26, 2012
  20. 20. Statistics (cont...)$45,000,000$139,000,000$259,000,000$399,500,000 ?Research Date: Oct 5, 2012, by StatisticBrain
  21. 21. Strategy
  22. 22. Strategy (cont...)
  23. 23. Strategy (cont...)What are you doing? Whats happening?Nov 19, 2009
  24. 24. Strategy (cont...)● Promoted Tweets● Promoted Trends● Promoted Accounts● Political Ads
  25. 25. Strategy (cont...)
  26. 26. Strategy (cont...)
  27. 27. Strategy (cont...)
  28. 28. Strategy (cont...)
  29. 29. Issues● Group● Stream● Spamming● Connecting
  30. 30. Issues (cont...)● Mark Otto and Jacob Thornton (Bootstraps)● Mark McBride (Sitestreams)
  31. 31. Issues (cont...)Coming soon...
  32. 32. References (1)Links :Twitter on WikipediaHow Twitter was bornWhat are Promoted Tweets?Twitter’s Secret History As the World’s Worst Tech or Media BusinessFollowing Rules and Best PracticesThe $1 per month Twitter business modelJack Dorsey: Twitter was built in two weeks
  33. 33. References (2)Movies :Jack Dorsey: The 3 Keys to Twitters SuccessJack Dorsey: The Birth of TwitterInterview with Dom Sagolla, Twitter - BBC World NewsPhotos :http://www.flickr.com/photos/nicksieger/4465559502/
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