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Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
Twitter -  literature reviews
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Twitter - literature reviews

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Transcript

  • 1. TwitterLiterature reviewMYZONE - BUSINESS DEVELOPMENTBy Dong Nguyen
  • 2. Content● Twitter● Statistics● Strategy● Issues
  • 3. About● A social networking service● A microblogging service
  • 4. About (cont...)The foundersJack Dorsey, Evan Williams, Biz Stone
  • 5. About (cont...)@Jack, @Biz, @Noah, @Crystal,@Jeremy, @Adam, @TonyStubblebine,@Ev, @Dom, @Rabble, @RayReadyRay,@Florian, @TimRoberts, @BlaineOdeo, IncSMS based social networkSouth Park, San Francisco
  • 6. About (cont...)The first tweets sent at 4:00 am, Mar 22, 2006
  • 7. About (cont...)● CEO : Dick Costolo● Executive Chairman : Jack Dorsey● Director : Evan Williams● Creative director : Biz Stone
  • 8. About (cont...)
  • 9. About (cont...)Suite 900, 1355 Market Street, San Francisco, CA, United States
  • 10. About (cont...)
  • 11. About (cont...)Jul 15, 2006 - Sep 14, 2010Sep 14, 2010 - Jun 5, 2012Now
  • 12. About (cont...)
  • 13. About (cont...)1,0002501401,0002,000
  • 14. About (cont...)Dom Sagolla
  • 15. About (cont...)Dan Farber"Twitter is basically a mass-scalemarketing platform, in which every tweeteris a marketer and every follower a set ofeyeballs and a potential re-marketer."
  • 16. Statistics
  • 17. Statistics (cont...)Research Date: Oct 5, 2012, by StatisticBrain18,518.5
  • 18. Statistics (cont...)Numbers by TwitterCounter
  • 19. Statistics (cont...)June 6, 2012Oct 26, 2012
  • 20. Statistics (cont...)$45,000,000$139,000,000$259,000,000$399,500,000 ?Research Date: Oct 5, 2012, by StatisticBrain
  • 21. Strategy
  • 22. Strategy (cont...)
  • 23. Strategy (cont...)What are you doing? Whats happening?Nov 19, 2009
  • 24. Strategy (cont...)● Promoted Tweets● Promoted Trends● Promoted Accounts● Political Ads
  • 25. Strategy (cont...)
  • 26. Strategy (cont...)
  • 27. Strategy (cont...)
  • 28. Strategy (cont...)
  • 29. Issues● Group● Stream● Spamming● Connecting
  • 30. Issues (cont...)● Mark Otto and Jacob Thornton (Bootstraps)● Mark McBride (Sitestreams)
  • 31. Issues (cont...)Coming soon...
  • 32. References (1)Links :Twitter on WikipediaHow Twitter was bornWhat are Promoted Tweets?Twitter’s Secret History As the World’s Worst Tech or Media BusinessFollowing Rules and Best PracticesThe $1 per month Twitter business modelJack Dorsey: Twitter was built in two weeks
  • 33. References (2)Movies :Jack Dorsey: The 3 Keys to Twitters SuccessJack Dorsey: The Birth of TwitterInterview with Dom Sagolla, Twitter - BBC World NewsPhotos :http://www.flickr.com/photos/nicksieger/4465559502/

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