Target Audience Analyse PR

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  • 1. TARGET AUDIENCE ANALYSEI created a poll using poll junkie and posted the link of Facebookand Twitter where I waited for ten responses where I specifiedthem to all be between the ages of 16-21 years old (targetaudience)
  • 2. Would you buy a music magazine?The first question I asked was would you buy a music magazine asyou can see from the diagram below 80% of my target audiencewould be interested in buying a music magazine. This showed methat there was a great response from my target audience reinforcingme that I chose the correct age group for my target audience as theyare all are positive with the idea.
  • 3. Do you prefer reading text or looking at images when buying amusic magazine?The next question I asked was Do you prefer reading text orlooking at images when buying a music magazine? The resultscame back that 50% of my target audience liked a mixture ofboth images and text, which I expected when asking thequestion, however closely behind 40% of people said they preferlooking at images rather than reading text, this is something I willtake into consideration when creating my magazine and will notover power the pages with text.
  • 4. What is the average price you would pay for a music magazine?The third question I asked was what is the average price youwould pay for a music magazine this is a key part when creatinga music magazine as if the price is to high it could discourage mytarget audience into buying the magazine something I wouldn’twant to do. As you can see from the graph below the teenagetarget audience chose the lowest price of £1-£2 to be the bestdeal and offer. With none of them picking £5+ this is something Iwill definitely take on board when creating my magazine.
  • 5. What do you think is a suitable colour scheme for an urban musicmagazine?The next question I asked was What do you think is a suitable colourscheme for an urban music magazine? This is a very important factor of amagazine as it needs to be something that will catch the audiences eye andencourage them into buying the magazine, if the colour scheme isntcorrect it could possible effect the whole success of the magazine. Afterdoing the poll I found that the majority of my target audience thought thatblack and white was the most suitable colour scheme for an urban musicmagazine, this is something I am definitely going to use in the constructionphase of my magazine.
  • 6. Do you go to music festivals?The fifth question I asked my target audience was Do you go to musicfestivals? The results came back 50/50 which left me undecided onwhether to include information on festivals or not. However after askingone of my friends who answered the poll she said “I do not attend musicfestivals due to the price which I can not afford, however I would buy amusic magazine so that I can get all the gossip form the festivals” meaningthat I have the option of including information on music festivalssomething Im going to consider including in my music magazine.
  • 7. What would you like to see in a music magazine?The sixth questions I asked was What would you like to see in a musicmagazine? The majority of my audience chose the answer Lots ofinformation so I will make sure that I include lots of information that mytarget audience will enjoy reading.
  • 8. What types of people would you like to model in the magazine?The last question I asked my target audience was What types ofpeople would you like to model in the magazine? the most popularanswer was someone of a similar age this is something I expected asI feel that my target audience will be able to relate more to someoneof a similar age as themselves for example Justin Bieber and SelenaGomez who are similar ages to my target audience are very relatable.I will take this on board and choose actors around the age group of16-21 years old.